Report on Animal Production
Added on 2020-01-16
15 Pages5075 Words177 Views
FinanceDisease and DisordersEconomicsPolitical Science
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STUDENT NAME:STUDENT ID:SUBJECT CODE:REPORT TITLE: REPORT ON ANIMAL PRODUCTION1
Table of ContentsTask 1 Overview of the primary external forces.............................................................................4Task 2...............................................................................................................................................8Increasing international economic integration (trade and investment)............................................8a) Analysing relevance of international economic integration to Banham......................................8Trade in poultry meat.......................................................................................................................9Trade in eggs and egg products.....................................................................................................10Trade liberalisation........................................................................................................................11Tariff protection.............................................................................................................................11b) Determining how it influences policies and decision making...................................................12Globalization..................................................................................................................................12Trade policy on broiler meat..........................................................................................................122. Critically evaluating the effectiveness of the organization’s response......................................13Production response.......................................................................................................................13Employment response....................................................................................................................143. Areas of improvement in organizational response....................................................................15Reference List................................................................................................................................162
Task 1 Overview of the primary external forcesThe primary external factors to Banham Poultry Limited include several factors that are domesticand global both at times. As the organization is a poultry firm that raises poultry, many of theexternal influences affect directly its market and are reasons for sudden hike or fall in the pricesof different poultry related products in the UK (Barbut, 2016, p, 105). These primary influencesare the following:Economic conditionsOne of the major influences is the economic influence. As the UK has for a long time been a partof the EU, it market has been inseparably connected to the other domestic markets within theEU. There was the concept of trade balance that has always been followed by the UK policymakers and the companies in the UK as well (Behera et al. 2013, p.58). During the economicslowdown and the political topsy-turvy in the UK last year, many of its raw materials such asmedicines, injections, workers and other equipments were hard to import from the East Europeancountries like Russia and Turkey. The economic policies have also undergone a severe challengefrom all the other European countries and the exports of Banham Poultry Limited thus decreasedseverely. As the government expenditure slackens and the banks in the UK ran out of money, theincome of the people also decreased drastically (Mok et al. 2014, p.38). This resulted in a slowand low demand from the consumers that affected the supply of Banham Poultry Limited. Itsupplies around 650,000 chickens every week but during the economic slowdown, it came downto around 576,000 chickens per week. The prices also came down and touched a new low toweak industrial performance and uncertainty in the global as well as domestic market.Political factorsThere have been three political decisions that affected the world business as well as the businessin the UK. The Middle East conflict got exposed that led to a huge inflow of migrants to the westand East European regions. The liberal political parties were severely criticized both in theEuropean countries and in the UK. The political clash was so strong that no serious and positivepolicy decision could happen in this period (Van Berkum et al. 2016, p.140). The sanctions puton Russia by the US and supported by the EU did hurt the UK as well. Many of its raw materialscould not be imported and thus the whole industry suffered in the UK. The aftermath of Brexitalso changed the direction of both politics and policies. For Banham Poultry Limited, many of itsinnovation and expansion projects got halted due to such uncertainties. Foreign tourists also3
came in low numbers and thus the sales got affected. The political class was busy in the regionalpolitics and in saving their ground for much of the time grossly neglecting the needs of theagricultural and farming sector (Neeteson-van Nieuwenhoven et al. 2016, p.168). BanhamPoultry Limited also faced the same fate in the process. Its exports got hurt due to politicalbacklashes and uncertainties. Social factorsAs a result of the economic and political uncertainties, the demographic and liberal mindset ofthe people got hurt badly. Protests, clashes with the police and rallies were seen in last two yearsand political propagandas reached its height (Gous, 2014, p.06). As per a study it has been shownthat more and more people have been affected by diseases like cancer and obesity in the UK as aresult of their lifestyle and consumption. A report presented by the UK government shows thatthe population of the Elderly people in the UK has gone up signaling an alarm to thedemographic set up of the country (Walley et al. 2014, p.498). Change in food patterns andconsumption among the youth has also affected the sales of Banham Poultry Limited. Thecustomers of Banham Poultry Limited mostly belong to the age group from 15 to 43 and thus thechange in their consumption patterns has had serious repercussions on the future plans ofBanham Poultry Limited. More and more preference to environment friendly and low fatoriented products has also compelled Banham Poultry Limited to change its rearing and farmingtechniques and made those more natural.Technological advancesThere is no doubt that the technological progress has been quite a lot when it comes to the UKand the industries there. In the aftermath of the Paris Climate Summit, technologies based on theconcept of lesser carbon consumption and emissions are being prioritized across the world(Shuaibu et al. 2014, p.2868). Technologies that are generating power by the sun beams are alsoemphasized and more and more solar energy production seems to be the order of the era.Banham Poultry Limited has also walked the talk and taken an initiative to set solar plates on itsfarm roofs so that the lights and coolers can be run by using solar energy. They have alsoincorporated the technologies of organic farming to produce foods and other products for thepoultry. This initiative was taken to make the rearing process of poultry more environment-friendly so that the chicken also gets safer than ever. It also lowered its expenditure by a quarter.Use of sustainable technology in transport and rearing has been adopted by Banham Poultry4
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