Maple Syrup Market Entry Strategies
Added on 2020-03-16
18 Pages3508 Words53 Views
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Running Head: ReportContentsIntroduction.................................................................................................................................................2The Rationale for selecting an International market....................................................................................3Ethical issues and social responsibility........................................................................................................6International Infrastructure..........................................................................................................................9Methods of entry into foreign markets.......................................................................................................10International contracts...............................................................................................................................11Terms of trade and payment......................................................................................................................12Conclusion.................................................................................................................................................14References.................................................................................................................................................151
Running Head: ReportIntroductionThe purpose of writing this report is to understand about the logistics of the The Canadian MapleSyrup Company to ship the products from Canada to England, Ireland and Scotland. The The Canadian Maple Syrup Company is responsible for making the syrup from the Xylem SAP, Red Maple or black Maple trees. Extracting of maple syrup started from the North American peoples or European settlers who proposed the production methods for refining syrup processing. Canadaproduces approximately 80% of the total maple syrup marketed to the different countries it has been noted at approximately 7300000 gallons of maple syrup was produced in the year of 2016 the largest producer of maple syrup cube AC produces about 70% of the Global production. Thisreport is to understand about the competitiveness of the The Canadian maple Syrup Company in the international market and evaluating the supply chain management strategies of the company. This report also comprises of the issues related to the marketing of the product in the global market and how the company can contribute towards the social responsibility for the customers. Issues related to the transportation methods and the factors influencing the entry of The CanadianMaple Syrup Company are also addressed in this report. Factors impacting the legal issues and terms and conditions are also listed in this report to understand the approach to enter into the international market [ CITATION AGR13 \l 1033 ].2
Running Head: ReportThe Rationale for selecting an International marketThe principle for selecting the The Canadian Maple Syrup Company for the international trading is the market. It has been analyzed that due to the demand of maple syrup in the international market, the company started the trading in the Global market. Through this market, the The Canadian Maple Syrup Company balances the customer requirements by using the supply chain management. The company approached the loyal customers proactively to fulfill their demand and match the supply by sending the product to the market with minimum disruptions at the rightplace. This helps the maple syrup company to balance their customers and proactively respond tothe anticipated demand of the syrups. This also helps the maple syrup company to increase the profitability, their loyal customers, and their suppliers. Improving the supply chain management can also help the company in far reaching conclusions or suggestions. The forecasting for implementing the effective and efficient demand from the customers is necessary to analyze the strategic and operational processes that help in improving the market of the The Canadian maple syrup company. The below figure describes the example of the variability of the demand of the The Canadian Maple Syrup products in the international market.3
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