Decision Support Tools - Assignment

Added on -2020-02-24

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Running head: DECISION SUPPORT TOOLSDecision support toolsName of the studentName of the universityAuthor note
1DECISION SUPPORT TOOLSExecutive summaryThe aim of this report is to discuss about the potentiality of the tourist group operators inproviding the effective service to the tourist. In addition, this report had also been determined theviability of these businesses along with their future potential. It is been concluded that thisorganization is having huge opportunities in the Australian market due to the fact that thetourism market is booming rapidly. It is been identified that the New South Wales will be themost potential market for the organization to start their business.
2DECISION SUPPORT TOOLSTable of ContentsIntroduction......................................................................................................................................3Business portfolio............................................................................................................................3Market scenario...............................................................................................................................4Market targeting strategies..............................................................................................................4Market action plan...........................................................................................................................6Conclusion.......................................................................................................................................6Reference.........................................................................................................................................8Appendix........................................................................................................................................10
3DECISION SUPPORT TOOLSIntroduction In the present business scenario, tourism industry is one of the most promising andpotential industry (Chon, 2013). In Australia, the potentiality of the tourism industry is more dueto the fact that Australia is having tourist destinations ranging from hills to seas to scenic countryyards. According to the report, in the last financial year, tourism industry in Australia contributedmore than 3 percent in the total GDP. In addition, the rapid development in domesticinfrastructure is also contributing in enhancing the potentiality of the tourism industry inAustralia. More and more international tourists are coming in the country and it is showingpositive trend in the recent years. This report will analyze the potentiality of the tourist group operators in providing theeffective service to the tourist. In addition, this report will also determine the viability of thesebusinesses along with their future potential.Business portfolioTourist group operator is one of the key stakeholders in the tourism business. The mainresponsibility of tourist group operator is to initiate tourism plan according to the need andrequirement of the tourists and covering all the responsibilities of providing the effective tourismexperience to them (Erskine & Meyer, 2012). There is a huge potential in this business due to thereason that tourist specially coming from the foreign countries always looks for a holistic tourismexperience. They are in need of planning management which will provide them the holistictourism experience. Moreover, due to the fact that, they do not have the idea about the tourism

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