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Report on Global Business Management

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Added on  2020-02-24

Report on Global Business Management

   Added on 2020-02-24

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Running head: GLOBAL BUSINESS MANAGEMENTGlobal business managementName of the studentName of the universityAuthor note
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1GLOBAL BUSINESS MANAGEMENTExecutive summary The aim of this report is to discuss about the potentiality of the chosen markets for Cheers.Moreover, various aspects such as cultural, financial and legal risks had been analyzed for Indiaand Brazil. It is been discussed that joint venture will help them in utilizing their resourceseffectively with enhancing their market presence. In majority of the cases, it is been seen thatBrazil and India is going head to head. However, India is being selected due to their sheer marketsize and enhanced infrastructure. This report thus concluded that India will be the perfect marketto enter for Cheers. The market segment where Cheers is operating is growing at a rapid rate inIndia.
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2GLOBAL BUSINESS MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Analysis of risks and opportunities in India and Brazil...................................................................3Selected destination country............................................................................................................8Proposed market entry strategy.......................................................................................................8Mode of entry..............................................................................................................................8Justified mode of entry................................................................................................................9Commercial infrastructure of India...............................................................................................10Conclusion.....................................................................................................................................11Reference.......................................................................................................................................12
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3GLOBAL BUSINESS MANAGEMENTIntroduction In the contemporary business scenario, business organizations are opting for internationalbusiness for increasing their presence and market share. In entering in the international business,the first criterion that should be considered by the organizations is the market potentiality andmarket structure of the target or host country (Folsom et al. 2012). Accordingly, they willimplement their strategies in order to effectively cater to the customers in the host country. Braziland India are one of most potential and developing countries in the world with having hugepopulation and increasing growth rate. Moreover, the enhancement of their domesticinfrastructure in the recent years has made them more attractive for the global investors.Cheers is a small brewery firm from Australia known for their craft beer. They havegradually increased their market share in Australia and now they are looking to enter the marketof India and Brazil in order to increase their market share. This report will discuss about thepotentiality of the chosen markets for Cheers. Moreover, various aspects such as cultural,financial and legal risks will be analyzed for these two countries and accordingly, the bestdestination will be provided. In accordance to the evaluation of the business prospects of Cheers,the most effective entry mode will also be discussed.Analysis of risks and opportunities in India and BrazilThe political environment of India is quite stable with having several political partiesinvolved. The taxation structure of India is quite effective and is being amended according to thecurrent requirement. The recent privatization policy of the government of India is initiating inenhancement of efficiency in the domestic structure. The trade and other agreements of India
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