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Report on Marketing Planning Process

   

Added on  2020-11-12

12 Pages3533 Words341 Views
Individual Project

Executive summaryTall ships races are organised every year at different locations by sail traininginternational. This report will cover objectives and purpose of the company in order to attract alarge number of visitors towards their products and services. In that research and report it willfollow various marketing strategies and also analyse PESTLE and SWOT. These analysis willhelp them in identifying all the internal and external factors that may have impact on theperformance and activities of the event. Marketing mix and activities will also help themarketing manager in achieving their goals in an effective manner. At the end it will makebudget in order to know the income and expenditures that occurs in organising event.

Table of ContentsExecutive summary..........................................................................................................................2INTRODUCTION...........................................................................................................................1MARKETING PLANNING PROCESS..........................................................................................1Mission statement .......................................................................................................................1International visitor goals............................................................................................................1Marketing Strategies...................................................................................................................1Internal or SWOT analysis..........................................................................................................2External or competitive positioning analysis..............................................................................3Marketing objectives or key event marketing goals...................................................................4Key target audience.....................................................................................................................4Key message and brand...............................................................................................................5Marketing mix programme and activities...................................................................................5Marketing budget........................................................................................................................6Monitoring and Evaluation.........................................................................................................7RECOMMENDATIONS.................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONMarketing plan can be defined as an important plan that states and considers all thosethings which helps to give the right direction and informations of the event. This present report isbased on marketing plan which creates & define effective steps that give the right direction.Sunderland is all set to welcome the world popular Tall ship race in July 2019. This reportincludes the marketing plan of new product 3D T-shirts which are going to be sell in this raceevent as it provides a huge range of activities for their visitors to see and so along the Rockerbeach with food & drink. For making this successful it also uses attractive activities likefirework, live music &grand parades (Chernev, 2015). This marketing plan also covers themarketing and key event marketing goals, marketing strategies, PESTLE analysis and SWOTanalysis that helps marketing manager in identifying strengths, weaknesses and all the factorsthat can influence this their new business and their activities. Marketing plan mix and budgetalso shows the manager about cost that they need to invest and they invest in launching their newproduct in this event.MARKETING PLANNING PROCESSMission statement The mission of marketing manager of launching new product in this tall ship race event isto provide the best and attractive T-shirts with 3D print to guests and audience. The mainobjective and mission of this event is to grab international visitors and to encourage internationaltraining for young people in the art of sailing. For that it wants to gather of musicians and artistsin United Kingdom for making this event more successful. By selling new product, marketingmanager can attract them towards them.International visitor goalsIt is the first and foremost international goal is to grab and attract the internationalvisitors in this event to make this event more memorable as it organised in different locationseach year. A businessman who is going to sell its new 3D printed T-shirts can easily attractpeople by giving them at affordable prices. For making this event successful and for achievingthis goal it also includes international and national musicians, artists & presenters to an audienceof estimated 5000 people (Lidstone and MacLennan, 2017). It also includes variety of activitiesand performance as people seek & expect live music, fireworks and grand parades.1

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