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Research Methods for MARKETERS

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Added on  2020-12-09

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PROPOSAL PLAN 5 3.1 Research problem5 3.2 Research Objectives- 5 3.3 Data collection 5 3.4 Samplingand- 6 3.5 Research instruments- 6 3.6 Data analysis- 6 4. Thus, present report is based on the business activities of juice-land, it is firm that healthier juice drinks in order to meet the needs and wants of customers. In addition to it, this can be said that the customer find high sugar content of fruit juice that has damaged the reputation of industry.However, the

Research Methods for MARKETERS

   Added on 2020-12-09

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RESEARCH METHODS FOR MARKETERS
Research Methods for MARKETERS_1
1. INTRODUCTION.......................................................................................................................32. SECONDARY RESEARCH ......................................................................................................33. PROPOSAL PLAN .....................................................................................................................53.1 Research problem..................................................................................................................53.2 Research Objectives- ............................................................................................................53.3 Data collection......................................................................................................................53.4 Sampling- .............................................................................................................................63.5 Research instruments-...........................................................................................................63.6 Data analysis-........................................................................................................................64. Key findings and recommendations- ..........................................................................................64.1 Expected data and recommendations-...................................................................................65. Conclusion...................................................................................................................................76. References....................................................................................................................................97. Appendix.................................................................................................................................97.1 Graphs from the web (secondary research)...........................................................................97.2 The completed interview guide.............................................................................................9
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1. INTRODUCTIONMarket research is kind of activity that aids to collect the information about the targetmarket and customers (Herkenhoff, 2018). This is one of crucial component of business strategy.It is systematic problem analysis that aids to carry out each thing effectively. Thus, present reportis based on the business activities of juice-land, it is firm that healthier juice drinks in order tomeet the needs and wants of customers. 2. SECONDARY RESEARCH 2.1 Market backgroundThe fruit market juices, drinks and smoothies market in UK is continually increasing at theboom level. Thus, it has become the one of the highly influencing business that aids to influencethe customers. Fruit juice is one of the popular choices in beverage among the UK. In addition toit, fruit juices contains range of minerals, vitamin and bioactive and this all are essential for goodhealth (Yokokawa and et.al., 2018). It can help to reduction in risk of suffering from variety ofchronic disease. Hence, it can be stated that smoothies popular dietary products. Therefore,attitudes, behaviours and beliefs play different roles. It’s must be legally made of 100% purefruit juice. As per the analysis, it has been founded that operators in juice and smoothie barsindustry must put their primary focus on fresh fruit juices and smoothies. Thus, it can be stated that the changes in customer trends over the past few decades hasaffected the performance of industry. In addition to it, this can be said that the customer find highsugar content of fruit juice that has damaged the reputation of industry. However, the fall indemand for fruit juice partially offset by enhancement of demand for vegetables juice blends. InUK, there are number of juice a shop that uses the coconut water brand like vita coco that isinclusive in the fruit juice market. Therefore, juice industries has negatively affected by the oneof the growing concern that is high sugar content and its adverse and negative impact on thehealth of person. Thus, consumer in this way has moved away from juice to healthier drinks.
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Illustration 1: Fruit juice and smoothies (Source: UK Public underestimating sugar levels in popular drinks, 2012)2.2 Attitude towards fruit juices, juice drinks and smoothiesWith the depth survey analysis, it has been found that global fruit and vegetables juicesand market size was valued at USD 15418 billion in 2016 and very soon it will be expected togrow at the CAGR of 5.93%. Hence, it can be said that rise in consumption of thesecommodities, changes in taste and preferences of customers, to adapt healthier juice all are thosemajor factor that leads to accelerate the growth of market at the global level. In the modernscenery, the health and fitness have become the most vital and in order to be effective it isessential to shift the consumption of healthy juice from the aerated sodas. Hence, changes inlifestyles and awareness in relation to consumption of healthy and balanced diet have benefitedin terms to steered the growth of global juice market (Nuno and et.al., 2018). In this, it can bestated that growth of global juice market entirely dependent over the geographical distributionand availability of fruits and vegetables. Hence, it can be stated that juices constitute the mostcompetitive segment. Furthermore, demand for healthy commodities and fitness consciouscustomers are one of the leading driver within global juice market.
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