Omnichannel Retail Strategy Implementation
Added on 2020-02-18
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Running head: ORGANIZATIONAL CHANGE MANAGEMENTOrganizational Change ManagementName of the Student Name of the University Author note
1ORGANIZATIONAL CHANGE MANAGEMENTExecutive Summary Within the business sector, change is an inevitable being which lead the organizations to dealwith the challenges, grab more opportunities and meet the demands of the consumers. Theretail sector of Australia has faced a slow but stable growth in the past few years. This reporthas taken a small grocery store, Thomas Grocer for documenting this study. The organizationhas been planning to incorporate more e-commerce approaches within their business;therefore this report evaluates their change management procedure. The recommendations aremade accordingly.
2ORGANIZATIONAL CHANGE MANAGEMENTTable of ContentsIntroduction................................................................................................................................3Evaluation of the industry..........................................................................................................4Organizational culture and structure..........................................................................................5SWOT analysis...........................................................................................................................6Strength..................................................................................................................................6Weakness................................................................................................................................6Opportunity............................................................................................................................7Threats....................................................................................................................................7Kotter’s Change Management Theory.......................................................................................7McKinsey 7S Model..................................................................................................................8Change initiatives.......................................................................................................................9Recommendation......................................................................................................................10Conclusion................................................................................................................................11Reference List..........................................................................................................................12
3ORGANIZATIONAL CHANGE MANAGEMENTIntroduction Change has been a significant part of any organization, especially within the changingpolitical, economic, social and technological climate. In return, the changes lead theorganizations to meet greater demands, opportunities and challenges in terms of developingthe retail sector. The fundamental dynamics of changes in the retail sector of Australia hasalready generated more interest for the researchers, as the big Australian retailers havealready implemented several changes and the small ones are now taking innovative and boldsteps against the global competitors (Hayes 2014). This also requires reshaping their existingstrategies to gain the competitive advantage in the market place and attract more customers.Retailing in Australia has been successful for the small businesses so far. In the last financialyear, the retail market of Australia has shown to have increased by around 3%, however interms of the previous year’s growth rate; it has shown a slower rate (Cameron and Gree2015). However, the change management is very much required, especially for the groceryretailers, as this sector of retailing has seen the highest growth in the last few years. Thisreport will study the retailing market of Australia in terms of a small grocery retailer, ThomasGrocer in Sydney. The organization is a comparatively small grocery store which has startedplanning for a change in order to attract more customers on the domestic level. However, dueto this change the employees of the organization were not being able to cope up with thesituation. I have been working with this organization for last two months as a part-time salesperson, therefore in this report I will evaluate the industry and the internal and externalcontexts for prescribing the change initiatives. The models and theories will be discussed tosupport the proposed change initiative. Recommendations will be made for the possibleissues due to the change within the organization.
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