Integrated Promotion and Advertisement Techniques
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Added on 2020-02-05
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Advertisement and Promotion INTRODUCTION 1 TASK 21 2.1 Role of advertisement in an integrated promotional strategy 1 2.2 Branding and its importance to organization 2 2.3 Creative aspect of advertisement 3 2.4 Ways of working with advertising agency 4 3.1 Primary techniques of below-the-line promotion 5 3.2 Other techniques used in Below the line promotion 5 TASK 36 4.1 Developing a promotional plan 6 4.2 Integration of promotional technique for promoting a product 7 4.3 Techniques for measuring campaign effectiveness8 4.4 Appropriate process for formulation of a budget for promotional
Integrated Promotion and Advertisement Techniques
Added on 2020-02-05
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