Report on Ryman The Stationer Ltd

Report

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
1. Background information of the company...............................................................................3
2. Background of Business Environment....................................................................................5
3. Analysis of Business opportunities:........................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Business organisations and environment emphasise on the concepts of managerial
theories and carries mission, vision and goals with them. In this report, there is focus on
Ryman The Stationer Ltd which is a retail company UK and wants to expand its operations
in Poland. There are various issues including internal and external factors which it has to
face while expanding its branches in Poland. Its business environment including customers,
employee’s supply and demand as well as business regulationsas regulations would get
affected according to its structure and country's rules and , regulations will also affect its
operations (Halemba-Pawlik, 2017). Ryman The Stationer Ltd while expanding its business
in Poland gets affected by economic conditions, fiscal performance of the country, change
in interest rates, cash and debts, business and operational risks, etc. In this report, there is
complete discussion on foreign direct investment, external forces, types and sizes of
organisation with major factors affecting business environment.
Ryman wants to expand in Poland because it has opportunities related to foreign
direct investment in that market. Therefore, it wants to explore and capture market related
to retail sector and wants to make its position in other country. In order to determine
threats and opportunities, PESTLE analysis or Porter's five forces model can be taken into
consideration so that organisation can analyse upcoming threats and sustain itself in the
market. Ryman has to consider specific operational aspects while expanding it in Poland
(Sitányiová and Masarovicová, 2016). FDI dynamics in Poland boosted up after recession.
Poland has found Polish Investment and Trade Agency (PAIH) to overcome situations of
FDI. This would further attract companies to invest there and expand globally.
MAIN BODY
1. Background information of company
Ryman The Stationer Ltd is a stationery retail company in UK and wants to expand
its branches in Poland. It provides stores and office supplies for businesses and generates
revenue of 12.82 crores (Stefańczyk and et.al., 2016). Currently, 100-249 employees are
working and it has 220 outlets nationwide in the UK.
Structure of company:

Structure of Ryman is organisational which can be defined as hierarchy in which
function, and each and every job is reported to the organisation. Ryman developed this
structure so that it can assist and operate properly and achieve its goal for future growth.
This organisational structure allows employees' growth and development of the company.
Employee retention and recruitment are major aspects for successful operations.
Employees in Ryman have promotional opportunities and job security which reduces
recruitment costs (Doménech-Carbó, and et.al., 2017). If it would expand in Poland, then its
organisational structure would permit growing its room there too. Several functions would
expand, new divisions would grow and there would be additional functions in the
management. Salaries of employees would be edited after expansion and structure would
definitely get reorganized.
Nature of company
Ryman has separate legal entity and has its own seal and name. According to law, it
has it is different and distinctive.. It is capable of borrowing money, incurring debt and
entering into contracts with other companies. Members of the company has limited liability
towards contribution of assets of the company. Thus, it is liable to pay uncalled sum of
money even if the company exceeds its assets. Shares of the company are subjected to
certain conditions and are freely transferable so that no shareholder is permanently
adhered to company.
International Operations: Foreign Direct Investment in Poland
According to UNCTAD 2017 World Investment Report inflow of FDI declined at
USD 11.4 billion (Tang and et.al., 2015). It mainly focussed on professional and technical
activities, information and, communication activities, real estate and manufacturing
industry. Poland has some special Economic zone. Ryman can expand in Poland because
Polish economy has some benefits such as:
1. It makes efficient use of European Structural Fund.
2. It has an elastic banking system and strong domestic demand
3. Ryman should invest in Poland because it is multilingual and has skilled workforce
which provides cheap labour cost and thus increases productivity.
Financial performance: Ryman Stationery has been successful doing good as the focus of
firm is on maintaining cost effectiveness in products and services. However, the