Report on Snack Foods Australian Manufacturing Company

Report on snack foods Australian
manufacturing company

INTRODUCTION
George Western Foods is the largest food product organisation in
Sydney, Australia. The organisation is specialised in selling
bread, flour, meat etc. It was owned by Associated British foods
plc. The organisation was established by George Weston in 1882.
In this report, company's analysis, its competitors and brand
analysis has been done. Further, marketing strategy for the new
product is made in which positioning, product, price, promotion
strategies are mainly focused (Akgun and et.al., 2017). These
strategies have analysed the company's new strategies and
development areas.

Company Analysis
 George Western Foods is very famous organisation in Australia
 Parent company of this organisation was Associated British Foods
plc.
 There are 140,800 employees products.
 Retail brands of the organisation are bakery brands, Jioe fresh,
Moulin rouge, Gadoua.
 Overall revenue of the company is $32.742 billion.

Brand Analysis
 The organisation operates mainly with bread, flour, processed
meat, Tip top, Jasol, KrCastlemaine, Weston milling
 Moved to fish processing business and chooses eastern and
western coast of oceans
 Focused on serving Canadian wheat
 Acquired Scottish biscuits' maker company
 annual sale of $2.8 billion