Report on Snack Foods Australian Manufacturing Company

This report provides an analysis of George Western Foods, the largest food product organization in Sydney, Australia. It includes a company analysis, brand analysis, key competitors, target market, and marketing strategies. The report also discusses the company's revenue and retail brands.

Report on snack foods Australian
manufacturing company

INTRODUCTION
George Western Foods is the largest food product organisation in
Sydney, Australia. The organisation is specialised in selling
bread, flour, meat etc. It was owned by Associated British foods
plc. The organisation was established by George Weston in 1882.
In this report, company's analysis, its competitors and brand
analysis has been done. Further, marketing strategy for the new
product is made in which positioning, product, price, promotion
strategies are mainly focused (Akgun and et.al., 2017). These
strategies have analysed the company's new strategies and
development areas.

Company Analysis
 George Western Foods is very famous organisation in Australia
 Parent company of this organisation was Associated British Foods
plc.
 There are 140,800 employees products.
 Retail brands of the organisation are bakery brands, Jioe fresh,
Moulin rouge, Gadoua.
 Overall revenue of the company is $32.742 billion.

Brand Analysis
 The organisation operates mainly with bread, flour, processed
meat, Tip top, Jasol, KrCastlemaine, Weston milling
 Moved to fish processing business and chooses eastern and
western coast of oceans
 Focused on serving Canadian wheat
 Acquired Scottish biscuits' maker company
 annual sale of $2.8 billion

Key Competitors
 The main competitors of George Weston Foods are Woolworth,
Tesco, Coles Supermarket.
 Woolworth is supermarket store in Australia which has accounted
80% of the Australian market.
 Tesco is listed top in the list of London stock Exchange.
 Coles is providing the best online services to the people

Target market
 The organisation has targeted mainly adults and youngsters.
 Currently it has targeted all the age group people to increase their
productivity and popularity.
 it has opened its stores near coastal and public areas.
 they have provided various discounts and offers on their food
items

4P's of marketing strategy

Positioning strategy
 George Weston foods have adopted differentiation positioning
strategy.
 symbolic positioning is used by George Weston Foods to identify
ego, social belongingness and self image in the market.

Product strategy
 The organisation has adopted low price product strategy
 The firm has also focused on developing new products like Don
Krc etc. .
 The firm has also concentrated on packaging options

Price strategy
 The organisation has adopted cost based pricing strategy.
 The organisation has used this strategy to lead all the supermarkets
and increase their overall sale.
 ]t has to launch club card system

Promotional strategy
 Advertising promotional strategy iis used by George Weston
Foods.
 Use TV and radio for promoting their products.
 They have advertised their products on social media websites.
 public relations also plays significant role in maintaining the
organisation image
 Personal selling and sales promotion are another important part of
integrated market communications.

Place strategy
 The organisation has now employed online channel of distribution
of the products.
 The firm has also used transportation channel like lorry, truck and
vans to increase direct selling and offline sales.
 The channel members have taken advantage of online mode to
access the information.

REFERENCES
 Akgun, A.E. and et.al., 2017. Why companies go positive marketing
innovations: a new theoretical prototype for 4ps of innovation.
 Armstrong, G. and et.al., 2014. Principles of marketing. Pearson
Australia.
 Baker, M. J., 2014. Marketing strategy and management. Palgrave
Macmillan.
 Campelo, A. ed., 2017. Handbook on Place Branding and
Marketing. Edward Elgar Publishing.
 Chari, S., and et.al., 2014. Emergent marketing strategies and
performance: The effects of market uncertainty and strategic
feedback systems. British Journal of Management. 25(2). pp.145-
165.