Training and Development Methods

This assignment explores various training and development methods used in organizational settings. It emphasizes the importance of effective communication within companies, highlighting its impact on success. The assignment delves into the distinction between communicable and non-communicable diseases, providing an explanation of each type with relevant references.

Small Business Enterprise
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TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
TASK 2.................................................................................................................................................3
h. Introduction about The Teeth.......................................................................................................3
i. Assessment of objectives and plans..............................................................................................4
j. Revision of the B&B’s plans to incorporate the changes.............................................................4
k. Action plan to implement the suggested changes to the B&B.....................................................6
l. The proposed changes to impact on the B&B hotel and its personnel.........................................7
m. Plan for the changes that will be managed in the B&B hotel.....................................................8
n. Explanation of the improvements in performance will be monitored over the next six months. 8
o. Conclusion...................................................................................................................................9
REFERENCES...................................................................................................................................10
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INTRODUCTION
Small and medium sized business has certain of limits in which it operates it business. Small
enterprise compete with large companies but can't able to because of the wide margin and employment
of more people. These types of business are helpful in the creativity and innovation which assist in the
economic sectors. A bed and breakfast (B&B) is also comes under the small business which provides
overnight accommodation and inclusive breakfast (Ackermann, 2012). These business are private
homes or families which offers the accommodation to their customers between 4 and 11 rooms. These
are usually compared as the low budget option with the the hotels which are existing in the United
kingdom. For conducting the present research, The teeth has been chosen. In this report, it comprises of
summary of the hotel, assessment of the business objectives and plans of the B&B hotel. Its action
plan, forecast changes will be monitored and evaluated. Furthermore, the impact and improvements for
performing well in the market place are explained.
TASK 2
h. Introduction about The Teeth
The Teeth is one of the fashionable bed and breakfast hotel which is located in the England. The
organization providing everything to their customers. The company offers all luxury facilities with the
comfortable surroundings through which many of the customers gets satisfied. The teeth targeted many
of the middle class people who can easily afford this type of reasonable hotel. The B&B hotel has
some strengths and weakness which is giving the overall marketing audit of the company. All the
customers of the hotel are welcomed by the warm greetings and wishes. The hotel also provides
birthdays greetings to the customers which birthdays fall on that day on which they residing in the
hotel (Forsman, 2011). The accommodation facilities which The Teeth offers are high quality
mattresses and soft duvets that provides their customers maximum comfort and good night sleep to
them. The other facilities which hotel offers in each room are TV, tea and coffee making facilities, free
Wi-Fi connection etc. The breakfast is also served according to the needs and requirements of the
customers. If the customers wants less calorie then the hotel provider will ensure that the foods should
be provided accordingly.
The other pros of the hotel is offering guest sitting area which is the place for the people to
relax and assist in exploring the beautiful surroundings. The hotel is also providing packaging and
home delivery facilities which is attracting large number of customers. The disadvantages of the hotel
which are not attracting many of the customers are their impressive location (Root, 2016). This is
because there is no nearby pubs, restaurants, tea rooms etc. There are no taxi services which is one of
the weakness of the hotel. The unskilled staff and ineffective management style is not attracting large
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number of target market. This is happening because of the indiscipline and lack of control. The other
demerits can be absence of online booking facility. The competitor of the hotel is The hut.
i. Assessment of objectives and plans
Objectives are the goals or mission which are set to run and maintain the business smoothly in
short and long run both. The Teeth is B&B hotel which is a small business but do have objectives for
their long run. Some of the objectives are shown below:
 Profitability: It is the top most objective for The Teeth hotel to survive till the long run. Main
aim of setting this objectives is that earn the maximum revenues out of the cost incur in
business (Burns, 2010). This hotel's mission is to earn a set ratio of profit margin from cost of
maintaining hotel staff and infrastructure.
 Productivity: Second most important objective is to maintain productivity of hotel. The Teeth
can sustain its productive by providing training to their staff, purchasing and maintaining hotel's
requirements and other services like taxi services, effective management etc.
Assessment of the changes which can be implemented to improvise the objectives of The Teeth
hotel. Their are some necessary changes which are to be brought to improve the performance and
expansion of hotel in the long run. These changes in objectives can includes: Customer services: The Teeth hotel can add this as an objective for its long run sustainability.
As a business of hospitality sector, customer's satisfaction should be the prior most goal of the
hotel (Bridge and O'Neill, 2012). This will have a positive impact over hotel business and will
bring more customers by starting up the online booking services to attract more. Change Management: Under this objective B&B hotel's system have to adopt the changing
management policies which helps in the management of the employees. This will help hotel to
maintain a staff or the management which will have the ability survive in the challenging
market. The other aspects which need to be focussed is expansion opportunities. The company
should focus on the market share enhancement which can increased their sales and revenues.
 Competitive analysis: Comprehensive study of their rivalries is also an objective through which
The Teeth hotel can lead success. It should be an ongoing process of business as it can help The
Teeth to improve their defaults which The Hut are having (Cavitch, 2015). Ongoing objective
will help hotel in improving their quality work and also improve their revenues.
j. Revision of the B&B’s plans to incorporate the changes
There were three changes which incorporates the change in plans of The Teeth and they were as
follows: Customer services: This is one of the essential aspect of the organization because this is one of
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the aspects which helps the hotel to perform well and assist in expansion of the business. But to
gain more customers, some additional facilities should be provided to the customers to attract to
the B&B hotel. The facilities can be online booking services and cab services for their target
market (Stokes, Wilson and Wilson, 2010). For this, the company will need the finance that is
expenses etc. To attract large number of the visitors to the Teeth hotel, marketing promotions
will also need because to attract the target market. The company should integrated with the
finance, sales and marketing and human resources to the target the number of the customers. Change Management: The company has to change their management styles because there are
no skilled employees are present as well as the management cannot able to control their
management efficiently and effectively. For this, they have to provide proper training to their
employees which can attend their employees efficiently (Cavusgil and et.al., 2014). For this
salaries of the employees should be increased to motivate them and perform well in the
organization. On the other hand, the Teeth wants to expand its market share which needs lots of
cash in form of purchasing, bank loan, interest and other expenses. If there are investment in
extending the market share then there are revenues for that also.
 Competitive analysis: To succeed in the market or to compete with the competitors that is The
Hut, the company should have competitive advantages to compete with The Hut. To forecast
the marketing analysis, the chosen hotel will need finance and marketing knowledge to the
know the competitor strategies (Eid and El-Gohary, 2013). As the profit margin of the Teeth is
high but it cut to cut to its competitors i.e. Hut. So there should be budget or forecast to be
made which helps the company to overcome their weakness.
A budget / forecast for these proposed changes for The Teeth hotel
Months Jan. Feb. March April May June July
Balance 40000 30250 14050 -6650 -15750 -9850 895
Revenue(£) 25000 20000 14000 25000 40000 45000 35000
Total (A) 65000 50250 28050 18350 24250 35150 35895
Expenses(£)
Purchase 1750 3500 1500 1000 1500 850 950
Rent 2500 2500 2500 2500 2500 2500 2500
Interest 360 360 360 360 360 360 360
Salaries 890 890 890 890 890 890 890
bank loan 28700 28700 28700 28700 28700 28700 28700
Misc. Exp. 550 250 750 650 150 955 568
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Total(B) 34750 36200 34700 34100 34100 34255 33968
Deficit/Surplus(A-
B) 30250 14050 -6650 -15750 -9850 895 1927
k. Action plan to implement the suggested changes to the B&B
The action plan which will helps in suggesting changes to the Teeth B&B hotel are as follows:
Objectives Action Steps Responsibility Time scale Progress
1. Customer
Services
Introduced the online
booking services for
the customers to book
their rooms in the
Teeth.
HR Manager 1 month Regularly
The hotel should start
their own cab services
to pick the customers
from one place to
another (Business,
2013). They can hired
the cab on rent basis.
HR Manager 3 months Monthly
2. Change
Management
To trained the
employees, the hotel
can provides various
training classes and
courses.
HR manager 4- 5 months Yearly
For the market
expansion, the analysis
of various aspects will
be done such as
finance, sales and the
market environment.
Operations Manager 6- 7 months Quarterly
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3. Competitors
Analysis
To done the market
analysis that is for
competitor, market
research will be done
to know the strengths
and weaknesses of the
competitors
(Terziovski, 2010).
Strategic HR
manager and the
research analysts.
5-6 months Half yearly
A Gantt chart with milestones
Activities/
Months
1 2 3 4 5 6 7 8 9 10 11 12
Market
Analysis
Competitors
Analysis
Online
booking
services
Training of
the
employees
Own cab
services
l. The proposed changes to impact on the B&B hotel and its personnel
The proposed changes which can impact the Teeth hotel and its human resources are as follows: To improved customer services: The hotel can get customers services through meeting the
needs and requirements of the customers. The hotel can use the advanced technology such as
online booking services to attract large number of the customers (Islam and et.al., 2011). This
will helps the customers to book their rooms according to their facilities and on the other hand,
it will assist the organization in managing their workloads.
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 Management style: To manages the hotel, the skilled and talented employees are needed which
can serve their customers properly. If there are skilled employees and are satisfied with their
jobs then their morale will automatically rises and directly it will boost the morale of the
workforce to give better performances (Chittithaworn and et.al, 2011). There will be different
mindsets of employees which can create mismanagement in the organization but to overcome
with this will give positive impacts. The effective management system will helps the Teeth to
expand their market share and their revenues in the market place.
 Market research: This aspect will need lots of finance for analysing the market to know the its
competitors as well as its sales. The company should need some technology and techniques
which are essential for analysing the market of The hut (Barbero, Casillas and Feldman,
2011). There will be many obstacles to find the accurate information of the competitors which
will technology and finance but it will helps in reducing the workload of the company.
m. Plan for the changes that will be managed in the B&B hotel
The changes which managed in the Teeth that is B&B hotel are as given below: To improved customer services: Customer satisfaction can be managed by the meeting the
expectations of the visitors. The hotel should make the changes in the hotel through the tastes,
preferences and lifestyles of the customers. As they are targeting the middle class people then
should make the changes according to their budget (Jasra and et.al., 2011). The hotel should
provide new and essential facilities to their customers so that they will visit again to the Teeth. Management style: To manages the various activities in the organization, the company should
follow some management techniques. For example, the B&B hotel can provide the training
courses and classes to their employees so that they can become effective in their work (Fairoz,
Hirobumi and Tanaka, 2010). The Teeth can organize seminars and conferences for their
workforce so that they can serve their customers effectively and efficiently in the firm.
 Market research: The auditing of the market is important analysis for the organization to their
competitors as well as their own financial position in the market. This can be done through
SWOT analysis and PESTLE analysis which will helps in knowing the market and what
strategies they are implementing in their organization.
Actions Steps Time period Explanation
1. Improvisation in customer
services
2- 3 months By meeting the expectations of
the customers and satisfied them.
2. Management Styles 4 months To manage the unskilled
employees, training sessions
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should be given to the employees
and various other courses.
3. Market Research 6 months Market analysis can be done
through the different marketing
auditing tool that is SWOT and
PESTLE analysis.
n. Explanation of the improvements in performance will be monitored over the next six months
The improvements in performance can be monitored over the next six months through the
various systems and records and they are as follows: Customer Services: To analyse the customer services, Customer Relationship Management
(CRM) will able to know the customers reactions towards the various activities. This is
assisting the company to know about the needs and requirements of the customers (El-Gohary,
2010). To monitored this activity, the management of the Teeth will need to check on the
monthly basis. Management Styles: Here, the performance of the employees and other related management
related knowledge can be at stored at the database or by the feedback from their colleagues
(Fassin, Van Rossem and Buelens, 2011). Through this, the hotel will able to monitored the
performance of the employees on the half yearly basis to know its capabilities and weakness.
 Market Research: To know the advantages of the competitors that is The Hut, the company can
do marketing auditing. To save that research and its analysis related information, the firm can
used Management Information System (MIS). This will stored all the data which are related to
the analysing the important information about the market which can helps the chosen B&B
hotel to expand their market (Muhammad and et.al., 2010).
o. Conclusion
The whole report is based on the incorporation of the plans which helps the company to build
their strengths and perform well in the marketplace. There are three changes which are made in the
report that is improvisation of the customers services, to trained the employees and analysing the
competitor's strengths and weaknesses. These can be managed by the giving training courses and
sessions to their unskilled employees. Customers satisfaction can be improved by meeting the needs
and requirements of the target market which can attract large number of the customers. Furthermore,
the competitors analysis can be done through environmental scanning to know the market as well to the
know the pricing policy of the Hut. In addition to this, these changes can evaluated by gaining the
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competitive advantages for the company and this is done to know the market and try mould the
business accordingly. This will helps in increasing the market share as well as profitability for the
Teeth hotel.
Recommendations
It has been recommended that The Teeth should have to provide better customer service to their
customers by trying to meets their needs and requirements. The company own self can introduced the
taxi services which will helps them to attract more customers as well as to increase their profitability.
The market research should done by the organization should be effectively done to know the pros and
cons of the The Teeth as well as the other competitors (Fassin, Van Rossem and Buelens, 2011). The
company should introduced some training classes and coaching sessions for employees to train so that
they will able to serve their customers which gets satisfied. The online booking services will lower the
burden of the managers in the Teeth hotel but to manage till online websites starts. The firm can save
their data in their database so that they can find it whenever they want to accessed to know the
information about their employees and customers.
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REFERENCES
Books and Journals
Ackermann, S. J., 2012. Are small firms important? Their role and impact. Springer Science &
Business Media.
Barbero, J. L., Casillas, J. C. and Feldman, H. D., 2011. Managerial capabilities and paths to growth as
determinants of high-growth small and medium-sized enterprises. International Small Business
Journal. 29(6) pp.671-694.
Bridge, S. and O'Neill, K., 2012. Understanding enterprise: Entrepreneurship and small business.
Palgrave Macmillan.
Burns, P., 2010. Entrepreneurship and small business. Palgrave Macmillan.
Business, D., 2013. Doing Business 2013-Smarter Regulations for Small and Medium-Size
Enterprises. The World Bank. Abgerufen am. 29(04). p.2013.
Cavitch, Z., 2015. Business Trusts. Business Organizations with Tax Planning.
Cavusgil, S. T. and et.al., 2014. International business. Pearson.
Chittithaworn, C. and et.al, 2011. Factors affecting business success of small & medium enterprises
(SMEs) in Thailand. Asian Social Science. 7(5). p.180.
Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises'
marketing success. The Service Industries Journal. 33(1). pp.31-50.
El-Gohary, H., 2010. Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small
Business Enterprises: An Empirical Investigation. International Journal of Customer
Relationship Marketing and Management (IJCRMM). 1(3). pp.56-75.
Fairoz, F. M., Hirobumi, T. and Tanaka, Y., 2010. Entrepreneurial orientation and business performance
of small and medium scale enterprises of Hambantota District Sri Lanka. Asian Social Science.
6(3). p.34.
Fassin, Y., Van Rossem, A. and Buelens, M., 2011. Small-business owner-managers’ perceptions of
business ethics and CSR-related concepts. Journal of Business ethics. 98(3), pp.425-453.
Forsman, H., 2011. Innovation capacity and innovation development in small enterprises. A
comparison between the manufacturing and service sectors. Research Policy. 40(5). pp.739-750.
Islam, M. A. and et.al., 2011. Effect of entrepreneur and firm characteristics on the business success of
small and medium enterprises (SMEs) in Bangladesh. International Journal of Business and
Management. 6(3). p.289.
Jasra, J. M. and et.al., 2011. Determinants of business success of small and medium enterprises.
International Journal of Business and Social Science. 2(20).
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Muhammad, M. Z. and et.al., 2010. Small and medium enterprises (SMEs) competing in the global
business environment: A case of Malaysia. International Business Research. 3(1) p.66.
Stokes, D., Wilson, N. and Wilson, N., 2010. Small business management and entrepreneurship.
Cengage Learning EMEA.
Terziovski, M., 2010. Innovation practice and its performance implications in small and medium
enterprises (SMEs) in the manufacturing sector: a resource‐based view. Strategic Management
Journal. 31(8). pp.892-902.
Online
Root III, N. G., 2016. 10 Most Important Business Objectives. [Online]. Available through:
<http://smallbusiness.chron.com/10-important-business-objectives-23686.html>. [Accessed on
31st March 2016].
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