Study on Small Business Enterprise Alexandra Palace Hotel
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Added on 2020-02-03
Study on Small Business Enterprise Alexandra Palace Hotel
Added on 2020-02-03
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SMALL BUSINESSENTERPRISE
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Profile of Rose View Alexandra Palace Hotel.................................................................11.2 Analysis of the Business concern.....................................................................................3TASK 2............................................................................................................................................42.1 Actions to overcome identified Weaknesses....................................................................42.2 Maintaining and strengthening performance....................................................................52.3 New areas for expanding business...................................................................................5TASK 3............................................................................................................................................63.1 Existing objectives and plans of business........................................................................63.2 Revise business plan to incorporate necessary changes...................................................63.3 Action plan for changes....................................................................................................7TASK 4............................................................................................................................................74.1 Impact of proposed change on business and personnel....................................................74.2 How changes are managed...............................................................................................84.3 Monitoring improvements in performance within timescale...........................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10INDEX OF TABLESTable 1: Profit of two different ventures..........................................................................................3Table 2: Sales figure of past 4 years................................................................................................4
INTRODUCTIONFor any type of business venture, it is always crucial to develop a good enterprise strategyso that they can stay longer in the competitive market and also achieve their goals and objectives.Small business enterprise is a type of organization which employees less workforce along withlow capital (Cole, Goldberg and White, 2004). Further, these types of ventures are generallyruled by the proprietors, partnership firms or private individuals. Moreover, these small businessenterprise follow all the norms and legislation which are set by UK government like employingless than 50 workers and having annual turnover of less than £7 million.For the above explained scenario, the organization undertaken for the present study isRose View Alexandra Palace Hotel (Rose Hotel) which is a type of family bed and breakfasthotel. Mentioned hotel provides accommodation services to the tourists who comes fromdifferent arena. Moreover, the cited firm provides best of the comfort zone to both businesstravellers as well as leisure guests. Further, Rose hotel provides different variety of sleepingoption i.e. from a single room to 5 bedded room which gives clients best of their satisfaction. TASK 11.1 Profile of Rose View Alexandra Palace Hotel Rose View Alexandra Palace Hotel offers quality of services to the guests both in termsof quality and comfort. The cost for stay in the hotel is also affordable for all types of customers(Street and Cameron, 2007). Mentioned hospitality's location also attracts customers towards itand focuses on making their each day a refreshing and memorable one. Rose hotel is situatedwith a 25 minutes journey from City and Central London. Rooms are also modernly designedwhich gives clients a relaxing and quality of experience. Different classification of rooms hasstated down under:Single Standard: Single standard comes with a single bed with different en-suitefacilities like wash rooms and shower. These rooms have iron boards, tea and coffeefacilities as well. Wi-Fi is also available with unlimited access. Nightly Rate for thementioned room is £59 - £99. These rooms are having en-suite facilities with bothoptions of shower and bath.Single Superior: This comes with a twin bed along with facilities like attached washroom and shower. Iron board is present in room with tea and coffee facility. Fast-speed1
WiFi wireless internet. Hair dryer, TVs with digital channels and DVD players available(on demand). Rate for single night is around £65 - £105.Standard Double: A queen sized bed with attached washrooms and toilets. Tea andcoffee facility along with unlimited Wi-Fi (Rose View Alexandra Palace Hotel. 2015).TVs with digital channels and DVD players available (on demand). Nightly Rate for thementioned room is £79 - £125.Triple Room: This room comes with a double bed and a Twin one along with privatebath and wash room facility. TV's are available with digital channels. Unlimited Wi-Fifacility to clients. Nightly Rate: £89 - £139.Family Room: Family room comprises of one double and a twin bed with attachedshower and toilet facility. This room has a maximum capacity for 4 people and all otherfeatures are same as stated for other rooms. Charges for room is around £99 - £155 for anight (Our rooms. 2015).Strengths of the hotelRose hotel gives a platform to guests where they can book rooms online with the help ofdebit and credit card payment for scheduled duration. Moreover, mentioned bed and breakfasthotel also has smoking free premises which satisfies the demands of many potential clients.Further strengths of the cited hospitality firm are:It is located in the heart of the city which attracts a large number of visitorsEnchanting ambianceWell-furnished accommodation facilities that gives customers a lot of comfortWeakness of the hotelLacks in digital room management systemRose hotel does not have Management Information System (MIS) software.Implementation of the mentioned software will reduce conflicts and disputesBeing a small business venture, organization not having lift facility in building thatgenerally makes old guests quite uncomfortable to climb up the stairs (Jenkins, 2006).Skilled staff is not there in the organization and at times, Rose hotel fall short of givingsound services to their clients.2
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