B2B Digital Services and Customer Behavior

Running head: STRATEGIC INFORMATION SYSTEMS FOR BUSINESS AND
ENTERPRISE
Strategic information systems
Name of the Student
Name of the University
Author’s note

STRATEGIC INFORMATION SYSTEMS FOR BUSINESS AND ENTERPRISE
1
Executive Summary
This report focuses on the structure of the organisation of Woolworth Supermarkets. The
importance of the organisational structure has been depicted in the report the ups and downs of
the position of company has been focused in the report. The sales flowchart of the company has
been provided to analyse the condition of the company in the market. The B2B accounting
software packages helps in maintaining the solutions of the challenges faced by the company in
the market.

STRATEGIC INFORMATION SYSTEMS FOR BUSINESS AND ENTERPRISE
2
Table of Contents
Introduction......................................................................................................................................3
Overview of the Company...............................................................................................................3
Organisational Problems..................................................................................................................5
System Flowchart of sales procedures.............................................................................................9
Control Problems...........................................................................................................................10
Accounting software packages......................................................................................................12
Market Size....................................................................................................................................13
Competitive advantage..................................................................................................................14
Limitation and Recommendation..................................................................................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

STRATEGIC INFORMATION SYSTEMS FOR BUSINESS AND ENTERPRISE
3
Introduction
The Information System has been increasing its potential in the business organisation. The
Information System is implemented with the strategic business convocation in the market.
This literature review deals with the strategic events of the Woolworth Supermarkets, Australia.
The organisation stricture and its overview has been discussed in the report. The recent market
analysis and operational management of the company has been analysed properly in the report.
This report outlines the accounting software used by the company and its demerits. The leaders
of the market has been properly discussed in the report for analysing the competition in the
market. The challenges and gaps in the accounting software are resolved with the help of
different strategies.
Overview of the Company
Woolworths Supermarket is one of the largest retail market chain in the Australia founded in
1924. It has grown up to a huge retail market chain all over the world. There are more than 1000
stores in Australia and 968 supermarkets. It has received its revenue from food and groceries
stores. Woolworth group had a turnover of $27.9 billion in FY2004 in which food and liquor
contributed $22 billion (Woolworths.com.au, 2017).

STRATEGIC INFORMATION SYSTEMS FOR BUSINESS AND ENTERPRISE
4
Figure 1: Corporate structure of Woolworths Supermarket
(Source: Woolworths.com.au, 2017)

STRATEGIC INFORMATION SYSTEMS FOR BUSINESS AND ENTERPRISE
5
Figure 2: Management Structure of Woolworths Supermarket
(Source: Woolworths.com.au, 2017)
Both the above figures are showing the organisational structure of the Woolworths Supermarket.
The companies gave the managing director at the top of the hierarchy.
Organisational Problems
There is a drastic change in the revenue of the company over the years. These changes have
raised due to the fluctuations in the market share of the company in the market. The operational
strategies of the company have gone wrong for the company in the market. The change on the
operational system of the company have not shown any huge growth in the market (Galliers and
Leidner 2014). The increase in the number of the competitors in the market has causes threat for