Detailed Analysis of Accounting Software for Woolworths Supermarket

This report provides a comprehensive analysis of accounting software in the context of Woolworths Supermarket. It begins with an introduction to accounting software and its functions, followed by a detailed overview of Woolworths, including its organizational structure, operational problems, and system acquisition methods. The report examines the company's challenges, such as declining market share and inefficient marketing, and explores the implementation of Enterprise Resource Planning (ERP) systems and sales flowcharts. Part 2 of the report focuses on accounting software packages, market size, and the competitive landscape, identifying market leaders and competitors. The report concludes with recommendations for Woolworths to improve its business performance, addressing issues like high prices, customer dissatisfaction, and marketing inefficiencies. The report highlights the importance of customer relationship management (CRM) and the potential benefits of implementing appropriate accounting software packages to address the challenges faced by Woolworths, such as the adoption of Business-to-Business (B2B) software packages.

Running head: ACCOUNTING SOFTWARE
Accounting Software
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Part 1............................................................................................................................................2
Woolworths Supermarket of Australia....................................................................................2
Structure of the Organization...................................................................................................3
Problems of the Organization..................................................................................................4
System Acquisition Method....................................................................................................7
Control Problems in the System..............................................................................................9
Process Designing..................................................................................................................10
Part 2..........................................................................................................................................10
Accounting Software Packages.............................................................................................10
Market Size............................................................................................................................11
Market Leaders and Competitors...........................................................................................11
Recommendations..................................................................................................................13
Conclusion.....................................................................................................................................13
References......................................................................................................................................15

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Introduction
Accounting software represents a special kind of performance software that accumulates
different accounting transactions within various modules of function. The accounting
transactions include accounts payable, payroll, accounts receivable and nominal ledger. This
accounting software does its job just like an accounting information system. This is normally
developed by the organization or is bought from a third party vendor (Peppard and Ward 2016).
This accounting software can also be a mixture of a third party execution software package with
certain modifications. Accessing this software is extremely easy. It can be done at any point of
time from all places. The only requirement to use this software is that an Internet enabled
physical device is needed for it. It can also be accessed through online.
The literature review gives an elementary description of Woolworths Supermarket, the
famous grocery supermarket of Australia. This review comprises of the organizational structure,
the problems in their operations like the errors and the organizational inefficiency with brief
description. The report further covers of the system flowchart of the procedures and sales of
Woolworths (Pearlson, Saunders and Galletta 2016). This literature review also consists of the
market leaders of accounting software and their competitive advantage. The description of
Woolworths is given in the following report.

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Discussion
Part 1
Woolworths Supermarket of Australia
Woolworths Supermarket is a grocery market chain in Australia that was founded in the
year 1924 and is owned by the popular Woolworths Limited. It nearly covers more than 80% of
the all over Australian markets (Abraham and Dao 2017). Woolworths has an entire turnover of
about 27.9 billion dollars, in which the food and liquor has the entire inclusion of about 22
billion dollars.
Structure of the Organization
The structure of the organization of the Woolworths Supermarket of Australia contains
the entire corporate structure and management structure of the grocery market.

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Figure 1: Corporate Structure of Woolworths
(Source: Woolworths.com.au, 2017)
The above illustration shows the entire integrated corporate structure of the Woolworths
Supermarket of Australia.

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Figure 2: Management Structure of Woolworths
(Source: Woolworths.com.au, 2017)
The above illustration defines the basic management structure of Woolworths
Supermarket of Australia.
Problems of the Organization
Woolworths Supermarket is going through tremendous issues in the shares of the market.
Strategies undertaken by Woolworth’s group were not correct (Coviello and Tanev 2017). They
have taken several approaches towards the betterment of the organization. However, all the
approaches were erroneous due to the constant modifications in the market trends. The
inclusiveness of the competition of Woolworths has altered the entire company structure in the

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market. They did not fulfill the existing customers’ requirements. This is the main cause for
downfall in the shares of the Woolworths in the field of supermarkets (Abraham and Dao 2017).
Another major problem of Woolworths was the high prices of the goods and services that was
responsible for the downfall of interest of the clients.
Figure 3: Sales Development of Woolworths
(Source: Woolworths.com.au, 2017)
The above illustration describes the structure and the development of sales of the
Woolworths Supermarket of Australia. The figure clearly shows the downfall in the sales and
market share for the company. The numbers in the sales were more than 30 in the financial year
2009, but, it went down under 28 during the financial year 2013 (Kavanagh and Johnson 2017).
The figure describes that Woolworths Supermarket is inefficient in holding their existing
customers. The main cause of this inefficiency is because of the expensive products. All types of

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customers have the tendency to purchase better quality goods with lower prices. They will
always go to those markets where they can get products in lower prices and better quality
(Coviello and Tanev 2017). The other problem with Woolworths is that the marketing
department is extremely inefficient. They should advertise their products in such a way that the
consumers are able to know the products and their prices well.
Figure 4: Major Strategies of Woolworths
(Source: Woolworths.com.au, 2017)
System Acquisition Method
Woolworths Supermarket of Australia is following the principal Enterprise Resource
Planning model for the acquisition model of system (Li, Cui and Lu 2017). This particular
method is the tools and techniques, utilized by companies to obtain their organizational

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objectives. The figure given above gives a description about the brand new ERP model that is
established by the top management of Woolworths group. The major turmoil faced by this
particular company is due to the wrong strategies followed by them (Appelbaum et al. 2017).
The SAP of Woolworths is renewed to make the sales and share stable. This new ERP system is
helping the company to return to its old position. They have focused on the logistics partners and
the manufacturers to help them to reduce the prices of the products. Moreover, the help of SAP
once again renews the systems management. The other necessary importance is given on the
marketing team of Woolworths (Coviello and Tanev 2017). They will have to advertise their
products is such a way that the consumers will be attracted to their products.

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Figure 5: Sales Flowchart of Woolworths
(Source: Woolworths.com.au, 2017)
The systems flowchart of the sales or shares of an organization show the illustration of
the procedure of sales of that organization (Cassidy 2016). It helps to envisage the sales
procedure and to search for the loopholes in the overall process. The figure given above briefs
about the Woolworths Supermarket’s sales procedure.
The flowchart is divided into five major segments. They are as follows:
a) Customer
b) Sales
c) Contracts
d) Legal
e) Fulfilment (McKnight et al. 2017).
The first step of this flowchart is that the customer submits the process order. This is the
only step in the customer section of the flowchart. Now enters the sales section. The second step
is that the sales representative logs the process order and enters the order in their system
(Romney and Steinbart 2012). Once the order is entered, the representative contacts the agent
and he reviews the order placed. It is checked that whether the order placed follows the standard
terms or not. If the answer is yes, then the agent approves the order and the order is picked up
and finally shipped to the customer by entering the fulfilment section. However, if the answer is
no, the agent requests for approval (Li, Cui and Lu 2017). Then if the changes are acceptable,

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then the attorney marks the order as okay and returns to the agent, who approves the order and
the order is executed by shipment. If no, the attorney marks as not okay, it again returns to the
agent, who cancels the order and the order is not shipped and the representative is notified
(Cassidy 2016). The tasks of attorney come under the legal section and all the remaining tasks
come under the contracts section.
Control Problems in the System
The issues faced by Woolworths Supermarket have generated many alterations in the
shares and sales of the company. The growth mainly depends on the shareholders, marketing
team and the customers of the organization (Abraham and Dao 2017). The issues and the
problems in the Woolworths system are extremely affecting the brand name, which is not good at
all.
Process Designing
The involvement of the customers is highly needed for Woolworths that helps to retain
the involvement of the workers of the organization. Service process is the most important thing
in this case (Appelbaum et al. 2017). The company was supposed to alter the organizational
structures with the new trends of the market. The workers and employees of the supermarket are
not sufficient for the huge quantity of the consumers, visiting regularly. Another problem is the
lesser interaction of staffs with the consumers (Bussler 2013). The number of self-checkouts
should be increased in all outlets.
Customer Relationship Management
CRM is an important characteristic for all organizations (Ismail and King 2014).
Customer Relationship Management is a feature that refers to the strategies and the tools,

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which an organization utilize and control their customers. Woolworths should focus on their
CRM to maintain a healthy relationship with all the customers by fulfilling their requirements
and demands.
Part 2
Accounting Software Packages
The threats and issue that Woolworths are facing recently can be lowered by
implementing an accounting software package. Woolworths utilizes the Business-to-Business or
B2B software package (Madhavaram and Hunt 2017). This software package has several
advantages such as maintenance of the compliance policy, improvement in sales and
productivity, increment in revenues.
Market Size
Figure 6: Downfall in Market Shares
(Source: Woolworths.com.au, 2017)
The above figure describes the reluctant downfall in the market shares for a particular
year. In the month of January, the share price was above 15 (Kavanagh and Johnson 2017).