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Fast Fashion: Zara, H&M, Benetton Strategy

   

Added on  2020-05-16

9 Pages1949 Words273 Views
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Running head: OPERATIONS MANAGEMENTOperations ManagementName of the Student:Name of the University:Author’s Note:
Fast Fashion: Zara, H&M, Benetton Strategy_1

2OPERATIONS MANAGEMENTExecutive SummaryThe entire report deals with the operation and manufacturing strategy in the context ofZara, Benetton, and H&M. It has been received that operation management is effective for suchfashion organization to reduce their operation cost, manage low inventory and meet the changingdemand of the market. However, each of the organization has specific operation managementstrategy to improve their sales revenue generation. Zara and H&Mneed to improve their productquality along with the unique feature of the product. On the other hand, Benetton needs to betrendy based on the market demand by utilizing the agile supply chain management. However,use of automation technology will be helpful for H&M to improve their short lead time strategy.On the other hand, Zara needs to maintain a good track of their inventory as they focus on thelow inventory.
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3OPERATIONS MANAGEMENTTable of ContentsIntroduction................................................................................................................................4Operation and Manufacturing strategy in the context of Zara, Benetton and H&M.......................4Recommendations............................................................................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................9
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