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Operations Management of Uniqlo

   

Added on  2020-03-07

14 Pages3424 Words190 Views
RUNNING HEAD: Operations management Operations managementUniqlo

Operations management2Table of ContentsIntroduction...........................................................................................................................................24 V's analysis of Uniqlo organization.....................................................................................................2Volume dimension.............................................................................................................................2Variety Dimension.............................................................................................................................3Variation Dimension..........................................................................................................................3Visibility Dimension...........................................................................................................................4Operational performance objective......................................................................................................4Quality...............................................................................................................................................4Speed.................................................................................................................................................4Dependability....................................................................................................................................5Flexibility...........................................................................................................................................5Cost....................................................................................................................................................6Key issues in operations management..................................................................................................6Quality management.........................................................................................................................6Inventory management.....................................................................................................................8Measures for improvement in operating performance.........................................................................9Business Process Reengineering........................................................................................................9Six Sigma approach..........................................................................................................................10Total quality management...............................................................................................................10Lean.................................................................................................................................................11Conclusion...........................................................................................................................................12References...........................................................................................................................................13

Operations management3IntroductionUniqlo is a clothing brand which originated in Japan in 1949 as a textile manufacturer. It is an international brand with presence in 1000 and above stores in the world. With an aspiring objective of keeping up 5 trillion yen in deals by 2020, Uniqlo will be one of the 21st century's best associations to observe. The company has planned to develop itself as the principal outline retailer in the United States, with new stores opening throughout the country with the quick pace in recent coming years. Uniqlo has its own standing in the market which is recognized as a reliable brand. A continuous awareness of changes in trend, diverse variety and testing of traditions is benchmark achieved by Uniqlo. The focus of the report is on operations management of Uniqlo. 4 V analyses is undertaken to know the various dimensions of a brand. Thereafter 5 key operational objectives are discussed in order to describe its current structure of operational management. Uniqlo key issue like inventory and quality is discussed in detail. In last the recommendation to Uniqlo operations management team is analysed. 4 V's analysis of Uniqlo organization: The Four V's in the business operations of Uniqlo is described as follows: Volume dimension: The volume dimension of Uniqlo operations is the key factor to analyse how their business activities are organized. A good example of Uniqlo brand as they interact with their customers, know the daily promotions, faster transaction facility at the timeof registration, clothes must be folded quickly1. The essential important thing to be considered in volume dimension is the repetition of the same process due to a similarity in 1Sadikoglu, E. and Zehir, C. Investigating the effects of innovation and employee performance on the relationship between total quality management practices and firm performance: An empirical study of Turkish firms. International journal of production economics,vol 127, no 1, 2010, pp.13-26.

Operations management4process. Efficient staff and effectiveness in routine procedure add an important mark in volume. Economies of scale are achieved at certain price level and also the experience of doing the thing over and over increases the competitive advantage to the firm. Variety Dimension: Uniqlo offered a variety of items available with the selection of width and variety2. The brand made its products according to the demands and requirements of the customer. Uniqlo offers an efficient service with a wide variety and flexibility is whichhelp in increasing the customer base. Recent examples of variety are the availability of 80 colors in polo t shirt available all time in stores of Uniqlo, Uniqlo premium jeans made up of selvage denim (unique cloth imported from the mill of Hiroshima) and many more practices shows their variety in products. Variation Dimension: The variation dimension of Uniqlo identifies styles within the product categories which do not have the tendency of going out of fashion and finding out ways to create levels of differentiation in these styles3. If Uniqlo has a high variation in demand than greater flexibility will be required by the company to achieve the required capacity level and fulfilling demands. The target will not only be on improving capacity levels but also changing capacity according to fluctuating demand level without incurring an extensive cost. More variation leads to low volumes in stores, incurring a high unit cost. Visibility Dimension: The visibility dimension refers to the consumer ability to watch, track their experience or request through the operations procedure. A superior visibility measurement helps Uniqlo to find out the bundle of customers or retail location where the 2ElMaraghy, et al, Product variety management. CIRP Annals-Manufacturing Technology,vol 62, no 2, 2013, pp.629-6523Stadtler, H, ‘Supply chain management: An overview. In Supply chain management and advanced planning’,. Springer Berlin Heidelberg, 2015, pp. 3-28.

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