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An Analysis Of The Culture Of UNIQLO - Desklib

   

Added on  2020-03-04

15 Pages4376 Words1422 Views
Running head: Business Culture and Organisation 1Business Culture andOrganisationUNIQLO

Business Culture and Organisation 2ContentsA brief background to the organisation and its environment..........................................................2Introduction......................................................................................................................................3Explanation of the theoretical framework.......................................................................................4Selection of theoretical framework..................................................................................................6Analysis and evaluation of the issues through the Hofstede’s’ Cultural Dimension Framework...7Conclusion& Recommendation.....................................................................................................10References......................................................................................................................................12

Business Culture and Organisation 3A brief background to the organisation and its environmentUniqlo Co. Ltd. is a Japanese corporation which is a wholly owned subsidiary of Fast Retailing Co., Ltd. Uniqlo was grounded in the year 1949 and in the year 2005 it became the subsidiary of Fast Retailing. It is recognized as one of the renowned retailer in the fashion industry which has attained a strong international presence by its unique and exceptional clothing and accessories. At present there are several business stores of Uniqlo in almost thirteen different nations and the process of international expansion is still continued. There are approximately 30,000 employees that support the business operations of eth organization and help it to grow and develop with a rate both by achieving increased online visibility and physical presence. On the social media platforms, the organisation has attained significant fan following and customer base (uniqlo, 2017).Business Model of UniqloThe business model of Uniqlo is extremely immaculate and robust with high level of efficiency in context with the structure and organization. There are various key partners of Uniqlo that

Business Culture and Organisation 4comprises of independent designers, industries, Pixel, LEGO, line, Disneyland, etc. These key partners have their vital role in developing the brand and satisfying the requirements and needs of the customer. The key activities of Uniqlo include customer relationship management, promotion and production and this helps the organisation in attaining high level of customer engagement and advertising of the products. The key resources include material suppliers, globalstores and high quality product insurance (Choi, 2011). To offer value to the customers, the organisations offer supreme quality products at low prices. To maintain the customer relationships Uniqlo offers services such as online customer support, after sales service support, customer relationship management and selling through merchandise stores. The various channelsby which the organisation performs its operations comprise of the offline as well as the online stores and works over a large scale store model (Santos, Spector and Van der Heyden, 2009). The customer segments of Uniqlo are the one that have average purchasing power as well as good buying power but in the second and the first class cities only. Regarding the cost structure of Uniqlo, it comprise of activities that consume cost are distribution, marketing and promotion, human resource management, store management, logistics, design, manufacture and raw materials. The primary source of generating revenues and profits is the sales volume generated (Caro and Martínez-de-Albéniz, 2015).IntroductionUniqlo being a Japanese organisation has gained enormous success and growth with an increasedrate in several international markets but in many countries, the organisation has experienced numerous issues and challenges too which were the barricades in the path of success of international expansion (Zhenxiang and Lijie, 2011). The main objective behind developing the report is to throw lights upon one of the key challenges experienced by Uniqlo in the recent past years of its expansion in the United States. The report will present the challenge that is in contextwith the cultural aspect. There are several issues related to cross-cultural aspect and human resource management is faced by Uniqlo because of the differences in the culture of the home and the host nations. Uniqlo has experienced a number of difficulties while expanding and performing business in the US. The irony associated with developing this paper is that it shows both the success of the organisation as well as the failure or downfall faced by the company in the global expansion in the United States. There are several articles, reports and financial data

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