Report- Peppersmith's Expansion In International Market|Globalization

Added on -2020-02-05

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INTERNATIONALMARKETING
Table of ContentsEXECUTIVE SUMMARY .......................................................................................................3TASK A MARKET SELECTION.............................................................................................3Reason to choose a country with justification........................................................................3Critical evaluation of the chosen country .............................................................................7TASK B MARKET ENTRY AND DISTRIBUTION STRATEGY.........................................8Evaluation of market strategies..............................................................................................8Bricks and Clicks....................................................................................................................8Recommendation....................................................................................................................9CONCLUSION..........................................................................................................................9REFERENCES.........................................................................................................................10
EXECUTIVE SUMMARY Many of the companies wants to increase their strength by making trade in theinternational market. This report is describe details up on the globlisation which is aq need ofthe company which are working in the national market. Papersimth wants to increase theirmarket by making a proper analysis of markets in which they can make a better sales andmake a better revenues. Different types of market entry strategies are available for themwhich can be used by them. INTRODUCTIONInternational marketing is a process that takes place outside the national boundariesfor creating a market that helps in satisfying the objectives of the business and of theindividuals, the international marketing said to focus the resources on the global market.Globalisation has open the doors to enter any market of your choice and businessmen can runtheir business outside their domestic boundaries(BerthonPlanggerand Shapiro 2012).Globalisation has re moved the barriers of boundaries. Here in this report Peppersmith’sexpansion in international market has been explored. The peppersmith make candies namedTINGZ and these are approved by the dentists and these are used by most of the schools tofed the children as it is sugar free and does not causes cavities. This report presents theapplication of the process and the entry of the foreign market and their mode of selection.Assessment of the process and practice of market development planning will be applied in thepresent report.TASK A MARKET SELECTIONReason to choose a country with justificationThe Peppersmith wanted to enter into the international market and launch theirproduct Tingz , which contains Xylitol (it is a sugar substitute and has no negative impact).For selecting the market there are screening criteria to see before entering the internationalmarket(ChengKotlerand Lee2011). The countries should be judged on these criteria andthen ranking must be done and afterward business should enter that market.CountryMarketdemandCountryperformanceTradebarriersPoliticalriskTechnologicaladvancementCulturalknowledgeHolland18th$48,860No tradesafeHighlySpecific and
largesteconomy intheworldGDPtermed asthe richestnations inthe worldbarriers.Its anopeneconomyeducatedpeople andtechnologicaladvancementconciseGermany4thlargesteconomy intheworldStrictsafetyregulationsSafe andstableVeryadvanced intechnology,Industrialsector isstrongEducatedpopulationwith highlivingstandardsJapan 3rdhighesteconomyGDP at$37,519StrictStable buthavingconflictswithneighbouring countriesThey areknown fortheirtechnologyPeople areknown fortheirprofessionlismCzechRepublicGBP22900EuropeanstandardsNo politicalriskGoodstandard oftechnologyPeople areeasy goingand talkativeNetherland (Holland):The IMF ranked Holland as the 18th largest economy in the world. Its GDP is $48860and is the richest nations. It has an open economy and its economy depends on foreign tradeso there are no such trade barriers, it has low inflation and low unemployment. The currentaccount surplus of Netherlands is more than Germany(ChungWangand Huang2012). Thepolitical conditions of Netherlands have democratic government.The economy of Netherlands is very open and relies in international trades mostly.Their policies on recreational drugs, same-sex marriage, abortion, etc. are among the mostliberal in the world.The crime rate in Netherlands is declining at such a rate that they have to close 19 Dutchjails. Trade wise(CovielloMcDougalland Oviatt2011), their depth of experience in trade,positions them as the genuine “neutral” traders of Europe.

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