International Marketing: Market Selection and Entry Strategy

INTERNATIONAL
MARKETING

Table of Contents
INTRODUCTION....................................................................................................................4
TASK A.....................................................................................................................................4
Market selection.....................................................................................................................4
TASK B.....................................................................................................................................7
Market entry and distribution strategy...................................................................................7
CONCLUSION.........................................................................................................................8
REFERENCES.........................................................................................................................9

INTRODUCTION
International marketing is a process that takes place outside the national
boundaries for creating a market that helps in satisfying the objectives of the business and of
the individuals, the international marketing said to focus the resources on the global market.
Globalisation has open the doors to enter any market of your choice and businessmen can run
their business outside their domestic boundaries( Berthon Plangger and Shapiro 2012).
Globalisation has re moved the barriers of boundaries. Here in this report Peppersmith’s
expansion in international market has been explored. The peppersmith make candies named
TINGZ and these are approved by the dentists and these are used by most of the schools to
fed the children as it is sugar free and does not causes cavities. This report presents the
application of the process and the entry of the foreign market and their mode of selection.
Assessment of the process and practice of market development planning will be applied in the
present report.
TASK A
Market selection
The Peppersmith wanted to enter into the international market and launch their
product Tingz , which contains Xylitol (it is a sugar substitute and has no negative impact).
For selecting the market there are screening criteria to see before entering the international
market(Cheng Kotler and Lee 2011). The countries should be judged on these criteria and
then ranking must be done and afterward business should enter that market.
Country Market
deman
d
Country
performanc
e
Trade
barriers
Political
risk
Technologic
al
advancement
Cultural
knowledge
Holland 18th
largest
econo
my in
the
world
$48,860
GDP
termed as
the richest
nations in
the world
No trade
barriers.
Its an
open
economy
safe Highly
educated
people and
technologica
l
advancement
Specific and
concise
Germany 4th
largest
econo
my in
the
world
Strict
safety
regulation
s
Safe and
stable
Very
advanced in
technology,
Industrial
sector is
strong
Educated
population
with high
living
standards
Japan 3rd
highest
econo
my
GDP at
$37,519
Strict Stable but
having
conflicts
with
neighbourin
g countries
They are
known for
their
technology
People are
known for
their
professionlis
m
Czech
Republic
GBP
22900
European
standards
No political
risk
Good
standard of
technology
People are
easy going
and talkative