Hospitality and Tourism Industry Interlinkages

This assignment analyzes the relationship between the hospitality industry and the travel and tourism sector, specifically focusing on TUI Group. It explores how these sectors interact and benefit each other, emphasizing the dominance of the hospitality sector. The report also proposes a new tour package called 'Treasure Tour for the Indian Subcontinent,' considering aspects like feasibility and accessibility.

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
1.1 Discuss interrelationship between hospitality and wider travel and tourism business.....1
TASK 2............................................................................................................................................3
2.1 In hospitality and travel and tourism businesses and there analysis................................3
2.2 Impact of business in hospitality sector ...........................................................................5
TASK 3............................................................................................................................................6
3.1 Various essentials components have been discussed which are used for the development of
proposal plan..........................................................................................................................6
3.2 In order to achieve better result ......................................................................................7
Conclusion.....................................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
In this expanded world the hospitality is the fastest growing industry. It includes the range of
services such as lodging, accommodation, food, event planning entertainment and many and
other ways. With this view the industry has found their expansion in various categories with its
influential impacts . It connected to the travel and tourism sector in the considerable manner due
to range of coinciding factors and points in it. There are various components which are related
with each other in the larger manner. Present report is created to elucidate different elements in
which hospitality ,travel and tourism sector are related with each other. It focuses light on the
role of hospitality industry in the travel and tourism sector and get impact of integration within
the hospitality industry. The main aim of this is to prepare a plan for the development of the
hospitality organisation. The main research is created in the context of the leading tour operator,
TUI groups has provides the services in various parts of the world and facilitates them with
memorable and comfortable tours.
Task 1
1.1 Discuss interrelationship between hospitality and wider travel and tourism business.
In the contemporary time hospitality sectors has been increasing very fast in the present
time it is also includes the various aspects such as corporate, leisure and recreation, food,
industry, transport and many others . By the view of this the hospitality has found the major role
to play in the travel and tourism sector(Ingram and et.al 2013). It is the service industry with the
huge spectrum of services that are accommodation transportation, cruise line, event planning,
lodging and other related. In this service it has become the inextricable part of travel and tourism
sector. The both sectors are interacted with each other in many categories.
Holidays packages
In this growing time the travel and tourism sectors has moved from the informal tours to
the more systematic and planned way of planning trips and tours of people. They give more
comfortable and memorable visit to the people by providing them such a comprehensive
packages including all the services. These inclusive packages provide all the necessities such as
range of option of accommodation along with food facilities . The collaboration of the tour
operators with hotels and resorts with number of price options and product alternatives such as
1

hotel rooms, cottages, villas, flats, and amny others. By these ,it has become an integral part of
the packages provided by the tour operators.
Recreation and Leisure
Visitor attractions is the great aspects to attracts the people towards their destination by
visiting other places towards the world . Tour operators plays a very important role in
introducing the places and locations so they gather the traffic towards the place. On the other
hand the popularity of the destination seek the attention of people from various parts of the world
and it contributes to increase the number of services undertake by tour operators.
Trade and business
The boundaries between countries and their business entities have been dwindled in the
significant manner with the increment of the globalisation . They connected with each other in
the form of trade and business. On that behalf they occur large number of conferences and
meetings across the world on professional basis. The hospitality plays an indispensable role in it
such as accommodating the visitors at their desired places, making arrangements for their
conveyance and travel, facilitating them with food services and other required essentials.
Transport
Transport plays an important role in the tourism and travel industry that connects different
parts of the world such in effective manner. It is found that this section of hospitality sector is
directly connected with the travel and tourism sector. On the basis it is found that tour operators
collaborate with the transport companies such as in aviation . The transport also plays a very
important role in further services.
With the interrelation of the hospitality sector in the travel and tourism sector in reference to
various elements it can be stated that these two are the inseparable parts. Mainly travel and
tourism sector has attained the growth and diversion in the effective manner. On the behalf of
being confined to the recreation and leisure activities, it has widened its domain to the other
forms of tourism as well(Ingram and et.al 2013). These forms have the involvement of the
hospitality provision can be seen in the appropriate manner. For instance, when the educational
institutes caters to facilitate the students for the educational tourism with the learning
experiences through visiting the places and have practical experiences, tour operators and other
hospitality divisions has the significant. Tour operators in this further time with the transition in
demand scenario, gather to provide the customizable holiday and tour packages as per the needs
2

and demands of the visitors and the optimum level of products and services in all respect. They
also include all the necessary facilities such as transport, financial services, security, food and
other related.
In the present time the hospitality provision is in event planning has been the prime sector
that enhancing the growth and development. This section planning and organisation the events
related to every elements such as sports events, political summits and conferences, corporate
gathers, entertainment related awards functions and shows, music concerts and programmes and
many other related in the organisation..On this behalf the hospitality provision can be stated in
the widely form in all the parts of the travel and tourism sector.
The hospitality firms are necessary to develop an effective interrelationship with other
travel operators as well as airline business in order to facilitates the best customer services to
increase the customer satisfaction(Lashley, C., 2015). It is also an effective organisation to
provides the best tour packages that involves travelling cost, accommodation and food and
beverages etc. thus, it possesses effective interaction such hotel works within TUI to plan an
effective tour packages as well as they could work with airlines such as British Airways and
Easy Jet to include them in the tour packages and charge combine cost of tour packages for
clients. These all services are included in this travel package so that the interrelationship can be
developed in an effective and efficient way.
TASK 2
2.1 In hospitality and travel and tourism businesses and there analysis
With the help of the idea of total product model, the travel and tourism sector along with
the hospitality sector both working the same in horizontal and vertical manner. Horizontal
means the process in between organisation with different sectors whereas the vertical sector is
interconnected with the business operation for a long period for increase profit and revenue in
the organisation(Ingram and et.al 2013). In the same way the merger is very important to solve
there problem and increase the profit and revenue for future period. On the same way we can
say that magers is good to this organisation to increaser profit and long term growth.
Organisation is develop there relations to there customer , for expansion, to increase brand image
or increase loylity in customer mind. They provide best tour operator which is plus point is this
3

organisations it has the best organisation is travailing sector now a day. This organisation has
many collaborations with different sectors.
Hotel industry
This group can do agreements with others facilitate that provide a lot many options for
it. This is process to collect income on very huge manner. This process increaser organisation
value in company minds. (Law, Buhalis and Cobanoglu, 2014). this is a reasons to corporation
make earn more mad more income.
Travel finance
Travellers remove themselves form risk and help the mobility form to go one area to
other area in different every times. The situation is that tour operator merge and sign agreement
with this organisation who provide financial services to them like security, any losses, with good
benefit.
Transport
Organisation with a new range of power or can say facility it can see that organisation is
work with the travels sector. This travels is give the facility form them like ticketing booking
and more options. (Brotherton, 2012) . it is fond that in this company that it is provide ticket is
very low cost. This is process of advertisement or attraction point to increase the number of new
customers. This is technique to do large now of people in the organisation. Following are
different types of integration such as :-
 Vertical integration :- This is a full process of business to get merged with other and
mange there contract properly and effective manner. The main reasons is to decrease
the operating cost of the organisation and make more profit(Lashley, C., 2015). The
vertical integrated is to divided into three parts is foreword, backward and lateral.
Forward integration is which business get merged with different firm along with
different distribution of chain. In such a process there will be two different business will
be work together for long term for customer satisfaction and increaser the profit of the
organisation. Here two business with same profit is to merge to expand the business for
future value if two business is same market share to expand there business in future in
same filed. In such case there are if two airline have different plan for same route so they
can merge for a single profitable business plan. On the other hand backward integration
is use same one supplier for lone period and same for both the organization. In this case
4

tour operator play a midi tor role now and it is very important role between both the
company's. Tour operator play a role to proper communication between both the party's
so work will be done in a good manner and satisfy to the customer.
 Horizontal intergeneration :- This type of integration is one of the most difficult tasks of
the business. Merging with another business is not a easy task because it is maintained
the large no of clients and enhance the profit of the organisation. At a time when one
business is merger with other business it will be a complete chain to it(Lashley, C.,
2015). So they can easy interconnected with it.
2.2 Impact of business in hospitality sector
The mixture of a business not a easy tasks it will play a very important role in different
sectors. The collective functioning leads to the benefit to the organisations in different manner.
Wider expansion of operations :- In intergeneration is main part of organisation belonging to the
different segment. The organisations is able to expand of there business and change the working
conditions. They are able to expand there services in the organisation with many businesses.
Improvement in final condition :- with the merger of business both the organisations will be
benefit to the financial conditions. Such as it enables increasing the share market after the
merger. This led to improvement in the business are able to have position in the market.
Improvement in the quality :- with the sharing of distribution and selling the products and
services to other field in that case they give increase the profit in the market and enhance the
productivity and there working environment . At this also able to ins tolled the advance
technology in the market.
Economic of scale :- In this cases the organization having the range of working and there
operational area other section will be work hard and achieving in their own area of benefit and
also the improvement and there advancement(Wearne and Morrison, 2013). In this condition
there will be grow the market share in strategic manner and make the dissension. Organisations
in merger sector is very good nowadays to improve the working environment.
Sustainability tourism :- In this percent condition the travel sector will be focus on there result
form empirical data and studies. Acc. To them world is moving towards the damage of the
organization to there environment and to change the climate conditions. It that find that the
organisation will be making good after in the organisation. Products and services more
sustainability and environment friendly(Wood, 2013). In this case the TUS group will be reduce
5

the wastage and harmful parts to the larger extent and makes to the working in the sustainable
manner. so this clear that the merger is useful to travels sector.
Provides competitive advantage: Market research has provided understanding that
hospitality sector has achieved a major growth in economy of UK and its contribution towards
the GDP of country has also been increased. By making collective efforts various international
firms which are regulating their business operations in this sector has provided major
contribution towards the growth and development(Ingram and et.al 2013). Through this
collective efforts and mergers these enterprises have achieved a competitive advantage which
supports them in generating the high revenue and attracting the target audience. Moreover, it has
also changed the focus of organisation towards analysing the market trends which is related to
identification of growth opportunities and major strengths of enterprise to meet the sustainable
growth (Harrington and et.al., 2014). In this context, TUI group also has made major
collaboration with hospitality industries in order to provide quality of services to its customers.
This major collaboration will make the enterprise able to achieve their desired profitability.
Along with this, hospitality sector will also achieve growth as the firms are able to attract more
travellers by providing effective quality of services. By hiring qualified employees in operations
and making collaboration with the hospitality firms TUI group will be able make improve their
quality of services. Thus, it can be said that this major collaboration will provide a competitive
advantage to firm over its rivals.
TASK 3
3.1 Various essentials components have been discussed which are used for the development of
proposal plan.
 Research practice: Through effective market research, company will be able to analyse
the present market trend to develop effective plans and proposal for customers
(Harrington and Ottenbacher, 2011). In this context, TUI will achieve more profits by
offering limited packages and projects in target market like India. Through effective
analysis, they will able to analyse the requirements of customers and should make
collective efforts to meet the targets.
6

 Selected segments: these are considered as selected countries in which TUI group needs
to expand its business operations like Europe, America etc.
 Locations: these considered as destinations in which the organization will find its target
customers like Sri Lanka, Bhutan, Nepal, Myanmar and India.
 Resources: The firms will get its resources from its partners and investors which has
provided supports to increase their operations (Kwon, Bae and Blum, 2013).
 Products and services: These are considered as the services which are provided by TUI
group to its customers. In this, company has an opportunity to explore its services by
providing 5 packages with different pricing practices and products on the basis of
spectrum of its services ( Lashley, 2015). It should include visit of various historical
destinations, monuments, jungle safari, various seaside places and other industrial as well
as adventurous sports area like stadium etc. Further, inclusion of these services will make
the proposal more attractive and influence the people.
 Licensing: Before development of packages, the company should also need to ensure that
all the formalities must be fulfilled which are related to the tour packages and organising
various sports and other events. In this, the company also needs to make agreements with
hospitality firm so that effective services must be provided to firm. Apart from this
licensing of products and services must be done to ensure the quality and categorization
of service provided by company like TUI group.
3.2 In order to achieve better result
In order to achieve the better results, the organisation needs to provide training to its staff
after creation of an effective proposal or plans. In present context, Motivation should be provided
by the holy hotel its employees through fulfilment of there needs. Further various training and
development programmes have been organized by hotel to increase efficiency of employees and
provide them support in increasing there potential at workplace(Uysal and et.al 2013). With
effective capabilities, the employees will be able to analyse the requirements of customers and
also be able to provide the effective services in order to attain the customer satisfaction (Lashley
and Morrison, 2013). Apart from this, by sharing experience superiors can also increase the
knowledge of employees to serve the customers. Most probably, the firms also needs to get
effective ideas from there employees to make improvement in their services and introduction of
new services to meet the needs of customers. Employees will also support the firm in
7

management of total quality in their services. In this present scenario, effective conceptual
knowledge has been required about the Vision, ideas and objectives for analysing the initial
concept of business.
Staffing: It is significant function of management which provides an understanding that
organization needs to hire right person at the right job. In this context, management of HOLY
hotel has also needs to appoint efficient employees as per the knowledge to perform the job in a
particular department or position (Spilsbury, 2011). In order to qualified employees, company
needs to adopt appropriate recruitment and selection procedures at workplace. This will support
the company in achievement of customers needs and success full completion of projects.
Representation of staffing has been determined in this table:
Department Number Of Employees
Operational 15
Finance 10
Local Guides 5
Translators 10
Strategic 5
Marketing 14
Human Resource 5
Zonal Managers 5(Each for India, Sri Lanka, Nepal, Bhutan and
Myanmar)
 Problem solving: In this target segments, the organization also faces various challenges
like cultural differences and other tourism problems that needs to resolve by the
organization(Kwon and et.al 2013). In this context, TUI group will also face this types
issues but they resolved that problems by hiring employees from country in which they
have their business subsidiaries.
 Legislation: for the smooth functioning of business operations, organization needs to
follow all the legal rules and regulation which are developed by the government related to
8

business functioning (VUysal and Williams, 2013). In this present context, the cited firm
needs to comply with the certain laws while regulation of business in different countries.
 Pricing strategy: In this context, the prices of organization will differ as per the products
and services.
Packages Prices
Historical Tour 280 Pounds
Recreation and Leisure Tour 300 Pounds
Adventure Tour 325 Pounds
Grand Tour 500 Pounds
 Promotional activities: It is considered as one of the most complex task for the
organization as it requires more strategic planning and development of various strategies
to improve its promotional practices. In this context, appropriate market segments must
be selected by the organization in order to implement the plan and policies at workplace.
These promotional practices will include various communication channels through which
they will be able to improve its services. In also includes two major methods of
communication like conventional and modern techniques. In order to influence the
potential customers ( Wood, 2013). The existing customer are also needs to retained by
the company through direct calling and selling methods. All the information about the
tour packages must be provided by organization to its customers in effective manner.
Moreover, various offers have been provided and other information which is required
will be communicated to them by the company.
Apart from the second method of promotional method that needs to used by the
organization in order to provide relevant information to its customer (Harrington and
Ottenbacher, 2011). In this method, the firm will use various new communication channels like
social media application, online advertisement and e-commerce websites and other channels
through which they will able to communicate with majority of people. It is also identified that
organization is using digital advertisement method in order to influence its customer at
workplace. Further, by using this different forms of communication channels, they will be able to
provide information to their effectively.
9

Conclusion
The report has been prepared in the context to explain the linkages between the
hospitality industry and the travel and tourism sector of the TUI group(Grieve, D., 2013). It also
describes the various aspects of the interrelatedness of both the industries and sectors which
found that the both segments are interacted with each other in such a different manner as
hospitality sector has the dominance over the segments such as entertainment, corporate, sports,
aviation and many other ways. So it can be stated the both accounts the important role to play in
it.
On the basis it is clarified that the both are correlated with each horizontal and vertically in an
efficient manner. That laid to states the significant benefits to such as enhancing in the efficiency
and productivity, improving the market share , sustainability , expansion of the products and
services which is offered by it and many others. The tour package is prepared a plan for laughing
a package namely” treasure tour for Indian subcontinent.” According that the organisation gives
opportunity to the customers to explore their destinations such as India, Sri Lanka and other
suburban. By the plan of this it includes the development ,Design and operation. For the
successful growth and development the terms of feasibility and accessibility must be well
planned.
10

11

REFERENCES
Books and journals
Harrington, J. R. and Ottenbacher, C. M., 2011. Strategic management: An analysis of its
representation and focus in recent hospitality research. International Journal of
Contemporary Hospitality Management. 23(4). pp.439 – 462.
Ingram and et.al 2013 Exploring the nature and effects of perception and image in hospitality and
tourism. Worldwide Hospitality and Tourism Themes. 5(1). pp.7 – 13.
Kwon and et.al 2013. Mobile applications in the hospitality industry. Journal of Hospitality and
Tourism Technology. 4(1).pp. 81–92.
Lashley, C., 2015. Hospitality Experience: An Introduction to Hospitality Management. Journal
of Tourism Futures. 1( 2). pp. 160–16.
Lashley, C. and Morrison, A., 2013. In Search of Hospitality. Routledge.
Spilsbury, L., 2011. Travel and Tourism. The Rosen Publishing Group.
Uysal and et.al 2013. Current Issues and Development in Hospitality and Tourism Satisfaction.
Routledge.
Wood, R. C., 2013. Key Concepts in Hospitality Management. SAGE.
12

13

14

15