Strategies for Success in Supermarket Chains

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Introduction
A chain store is a firm that has multiple branches worldwide or nationwide. The new-age technology,
today has made it possible for the supermarkets to improve and for supply chains which has been a key
to success. A number of strategies have been implemented in the supermarket chain for them to be
successful. The main factor that has led to success of the supermarket chains, is the embrace of the new
technology which is e-commerce. Alexander adds (2015, p. 463), there are also other factors that have
led to the success of the supermarket chains such as proper decision making, planing, financial control
and other factors. In a supermarket chain there are several departments involved. The key areas in a
supermarket chain include the suppliers, the warehouse, logistics, local store, office operations and the
IT operations.
Supplier Management
Supplier management is one of the key factors to consider. There are many suppliers with similar
commodities. In most cases the suppliers sell similar commodities at the same price. The supermarket
should be in a position to select the most preferred suppliers. The commodities supplied by the
suppliers should reach the standard level. Chen says (2013, p. 176 ),a supermarket should maximize on
the performance of goods supply. Most suppliers tend to send application to be supplying the goods to
the supermarket chains store. There are various factors that are used in the selected of the suppliers .
These factors include quality,cost, innovation and technology in use, delivery and the costs. Based on
the factors, the company will then evaluate the suppliers who have applied for delivery of products.
The supermarkets have to keep record of all the suppliers . The selected supplier are supposed to have a
contract for the purpose of solving the conflicts between the supplier and the supermarkets.
Fox says (2013, p. 629),once the products have been supplied, the supermarket should have a way of
deciding the price of the product. The profit margin has be considered when considering every

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product. The number of products to be delivered depends on the space availability in the warehouse
and the workforce involved in the warehouse.
Warehouse and Logistics
When choosing a warehouse , there are five factors to consider. The super market should keep the
customers’ location in mind. The super markets should also set up a warehouse in a desired way. The
warehouse should be in a centralized location where it is easy to deliver the products to any branch.
The proximity of the carrier services makes the shipping process easier and faster. Trojahn argues
(2018, p. 244), the distance between the manufacturing location, warehouse storage and the customer
location determining the shipping cost. Workforce availability is another factor to consider when
choosing the warehouse. Understanding the workforce is important as it tends to impact the employee
retention in a company, turn over rates and the employee related costs. Longevity is another factor to
consider when selecting a warehouse. According to Savelsberg (2013, p. 185), the warehouse should be
in a position, to adjust growth so as to accommodate the future expansion of the e-commerce.
Local Store
The products are then transferred from warehouse to the local store. The local store is a little bit smaller
compared to the warehouse. The local store is meant to store the commodities temporarily. The items
are then placed in the shelves in the supermarket. There are some employees who are meant to deliver
the inventory in the shelves and the ones in the local store. At these level product management is the
most important.
Once the items are on the shelves, the customer goes round the store and pick the most appealing
products. The commodities that move fast, suggest that the product is good.
Customer Management
Malagueño says (2018, p. 468 ), the customers tend to do the shopping using the credit card. The credit
card information is confidential information and it is prone to vandalism. Such data should be secure