Business Analysis and Marketing Mix
Added on 2020-02-05
11 Pages2137 Words214 Views
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MARKETING PLANNING
Table of ContentsINTRODUCTION...........................................................................................................................1ASSESSMENT 1.............................................................................................................................1Situational analysis......................................................................................................................1Industry and environment analysis..............................................................................................1Competitor analysis.....................................................................................................................2ASSESSMENT 2.............................................................................................................................3Product/ market focus.................................................................................................................3Marketing programme.................................................................................................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONMarketing planning is very essential to set objectives from different activities andscheduling steps for such results. It is the first management functions that determines forperforming different process of management (Dogramatzis, 2015). In this context, present reportbased on Sainsbury which is retailer company and provides different types of products andservices in various areas. For gaining insight knowledge of the company, present report coverssituation and industry analysis through different elements. Furthermore, it also focusses onproduct and market forces which can be applies on the chosen organisation. ASSESSMENT 1Situational analysisIn order to describe situation analysis of Sainsbury following elements can be included:Financial and non financial goals: Financial goals of the cited firm is to increaserevenue and profits from different sector. In addition to this, they have also non financialgoals in which they are determines for production quality and employee satisfaction atworkplace (Berman, 2016).Mission: Mission of Sainsbury is to enhance their operations in different areas of theworld through online and offline both stores. In this aspect, they have set aims to increaseoperations in worldwide area (Jackson and Ahuja, 2016).Core competencies: The chosen organisation has various employee who possess effectiveskills and resources for achieving business objectives and goals. Thus, they have fulfilledtheir core competencies through different criteria such as potential access in long marketsand sustainable advantages at workplace (French and Gordon, 2015).Sustainable competitive advantages: Sustainable competitive advantages occurs toacquire and develops attributes. In this aspect, combination of different attributes requireswhich can be allow for performing for competition. Industry and environment analysisFor industry and environment analysis, following element can be included within thebusiness:1
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