Strategic Management Aspects of Amazon.com. Inc

Running head: STRATEGIC MANAGEMENT
Strategic management
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STRATEGIC MANAGEMENT
Executive Summary
This reports aim to discuss the strategic management aspects of the ecommerce giant
Amazon.com. Inc. this company has gained highest position in the online merchandise
business. There are different analysis tools used to evaluate the strategies like SWOT,
Porter’s Five Force, PESTEL and Ansoff. Analysis of Amazon’s strategic endeavours have
helped in creating an insight of their business models. Strategic direction and strategic
position has been determined through the report. Finally, the report ends with the company’s
objectives of next five years.

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STRATEGIC MANAGEMENT
Table of Contents
Task 1.............................................................................................................................4
Task 2.............................................................................................................................7
Task 3.............................................................................................................................9
Task 4...........................................................................................................................10
References....................................................................................................................12
Appendix......................................................................................................................13

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STRATEGIC MANAGEMENT
Task 1
Company Background
Company overview
Amazon. Com is a Seattle, Washington based company and it operates in the markets
of e-commerce, digital streaming and Cloud computing. This report will discuss about the e-
commerce strategies of this company. Amazon has established itself as the largest online
retail marketplace. This company was founded by Jeff Bezos in 1994 (aboutamazon.com
2019). It started as an online bookstore and soon expanded its endeavours to other retail
products. As online markets have huge scope to explore, this company is continuously trying
new marketing and business strategies to achieve higher goals. Unique use of technology
makes this company stand apart in the strong competitive market span. Amazon. Com’s
products are low cost and maintain moderate to high quality (aboutamazon.com 2019).
Analysis of Macro environment and industry attractiveness
PESTEL
Political
 Political situations of a company influences the business of Amazon. The
political stability will give the company scope to expand its business.
 The laws that government sets for e-commerce impacts the overall business.
The business investment of Amazon in countries like Maldives, China and
India are impressive. But they have to comply with the laws of e-commerce to
expand their business in a country
 Cyber-crime control is another governmental issue that helps the companies
like Amazon to survive challenges.