SWOT and PESTLE Analysis of Armani Organization

REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
SWOT Analysis...........................................................................................................................1
PESTLE Analysis........................................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Internal environment is a part of business environment, which consists of internal factors,
that are climate, culture, members, etc. External environment is also a part of business
environment, which consists of external factors that are suppliers, customers, economic,
sociocultural, political, etc. The enterprise that has been selected for this project is Armani
organisation, it was introduced by Giorgio Armani in 1934. This project will determine the
elements that affects the success. These factors are further described on the basis of PESTLE
analysis and SWOT analysis.
MAIN BODY
SWOT Analysis
SWOT Analysis:- This analysis is enables companies to identify their internal strength
over weakness and external opportunities and threats. This is short form of Strength, Weakness,
Opportunities and Threats of an organisation (Dimitrakopoulou, 2015). The SWOT analysis is
implied by Armani enterprise to identify its positive and negative elements that affect the
business stability either from inside or outside.
Strength (S) Weaknesses (W)
 It consists of good globalised marketing
with brand visibility which creates
expansion of industry to meet its large
number of customers.
 The product brand is diversified in
another field of fashion which focus on
diversification and cost focus.
 Brand meets the consumer satisfaction
with Armani merchandising.
 It leads in source of information for
strategic planning which helps to
identify competitive advantage of the
firm.
 High level of branding creates negative
impact of fake imitation on target
market which reduce its sale.
 Long-term branding in diversification
affects the brand in long run to compete
with rivalries.
 Its products are highly priced which
reduces its number of customers and
result in minimisation of profits.
 Establishing of new products, not
promoted to consumers, create negative
impact on sales promotion and
minimisation of wealth with delay in
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