SWOT Analysis and Service Marketing Challenges for Sainsbury

Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
1. Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) facing the
organisation ...........................................................................................................................3
2. Identification of the organisation’s key service marketing challenges(Weakness and
Threats) for the next 3 years...................................................................................................5
3. Analyses the threats through the lens of theoretical principles of services marketing and
provide recommendations to overcome challenges within the constraints of Strengths and
Opportunities..........................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8
APPENDICES-1..............................................................................................................................9
APPENDICES-2..............................................................................................................................9

INTRODUCTION
Marketing is considered as the place where exchange of goods and services has been
taken place to a satisfy the needs of the consumer. In order to run successfully in a business
market, effective market strategy is vital (Franco, 2018). The good marketing system impart
knowledge to the consumer about the particular product so to make better choices about the
product (Brown and McGowan, 2018). There are marketing principles that helps to target the
potential consumers. These principles of marketing benefits the buyers to purchase the goods and
also benefit the business to generate revenue and brand value in the market. The company
chosen in this report is Sainsbury, a renowned retail store in the United kingdom. It is known for
their best quality service of food and supply fresh grocery items to ensure their health and safety.
This report will examine the principle of marketing and their SWOT analysis . Further, it will
also determine the challenges faced by the organisation in the market.
TASK
1. Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) facing the
organisation
The marketing is used to inform the consumers about their product, specification, quality
to satisfy their demand (Halim, Wardhana and Sasongko, 2022). The consumer are said to be the
king of the market, The ultimate goal of every organisation is to fulfil their needs and generate
profit in the market. In order to exist in the competitive market for a long run, it is important for
the organisation to identify the opportunities and threats that may affect its productivity
(Pandey, Nayal, and Rathore, 2020). In context to Sainsbury, SWOT analysis is done to
determine the strength of the business which is positive mark for the retail store and Weaknesses
that creates challenges in expansion and any other factors that are negatively impact the
functioning of the retail store.
SWOT Analysis
Strengths Weaknesses
 Correct expansion moves  Globalisation

 Consistent Profitability
 Diverse range of products
 Brand value
 Rising in Prices
 Stiff competition
 Ineffective policies
Opportunities Threats
 New taxation Policy
 New customer from online channel
 latest trends
 Economic shift
 Shortage of skilled workforce
 Changes in legal norms and laws
 Covid 19 pandemic
 Lack of technology
Table 1:
Strength
The SWOT analysis helps to identify the strength of the company which shows the positive
side of the company and featured the better performance of the organisation. In context to
Sainsbury, internal factors helps the organisation to strengthen their policy and strategy to
achieve the organisational goal (Joshua, 2019). The strength of the company are discussed
below:
 Correct expansion moves: The Sainsbury company is growing very well in the retail
market due to their involvement in many merchandise categories product that are used to
fulfil their day to day requirements (Mogaji and Yoon, 2019). Their quality food services
and pricing strategy attract the consumer to afford their products and this is the main
reason for their expansion.
 Consistent Profitability: Sainsbury is the second largest supermarket chain in the world
as they are involved in joint ventures to serve the wide range of products and services that
creates huge market share of the company, leads to maximisation in profits and revenue.
Weaknesses
These are the external forces that has negative impact on the growth of the business (Larson,
2020). These forces may affect the overall performance of the business so it is important for the
organisation to determine these threats at the early stage to survive in the competitive market.