Impact of IT on Icelandic E-Commerce
Added on 2020-06-06
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Table of ContentsIntroduction about the organisation Iceland....................................................................................1Current business Strategies of Iceland.............................................................................................1Product and services of Iceland.......................................................................................................1Evaluation of Business Environment of Iceland..............................................................................1PESTLE analysis of Iceland...................................................................................................2Porter's Model of Value Chain of Iceland..............................................................................3Importance of Information Technology in Business.......................................................................5REFERENCES................................................................................................................................6
Introduction about the organisation IcelandIceland is the British supermarket chain, with emphasis on the sale of frozen foods,including prepared meals and vegetables. Other than that they also sell non-frozen grocery itemssuch as produce, meat, dairy, and dry goods. The company has an approximate 2.2% share of theUK food market. The organisation was started in the 1970 by Malcolm Walker. It was firstopened in Leg Street, Oswestry, Shropshire, England, with his business partner Peter Hinchcliffeinvesting £59 for one month's rent at the store. In the year 1983 they have started purchase 18stores and in the year 1984 the organisation have become public. They were used to purchasingthe frozen food from south east. In the year 1996, they have purchased another seven stores inDublin. Due to some difficulties, the organisation have wind up. Again the venture have re-opened in the Irish market. In 2009, they have bought 51 stores in the UK. On 25 November2013, Iceland acquired seven Irish stores which were previously franchised. On 27 November,Iceland began selling appliances online again in partnership with DRL Limited. Current business Strategies of IcelandThe organisation is using the price penetration strategies, where they their products andservices at low prices or affordable prices. The organisation is basically known for the frozenproducts. In 2011. The organisation have been awarded as the top most frozen productorganisation in the UK. The venture is basically focusing on the growth strategies in order todevelop their market segment. They key aim of the organisation is to attract large number ofcustomers by implementing the competitive pricing strategies, sales promotion, advertisement,brand awareness, focus strategy. Product and services of IcelandThe organisation is currently introducing new product in the UK market which is relatedto the non-frozen grocery items such as produce meat, dairy, and dry goods etc. other than thatorganisation currently selling frozen products. The organisation mainly sell frozen goods andGrocery. They also serve food such as Pasta, Pizza, chines etc.Evaluation of Business Environment of IcelandAssociation uses different sources and modern of society. Consumer and social interest ismajor responsibility of above organisation. Balance economic environment is a big challenge forthem1
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