Design and Production of Clothing and Shoes in Nike : Report
Added on 2020-09-03
38 Pages6295 Words187 Views
REPORT
TABLE OF CONTENTSTOPIC OF PROJECT......................................................................................................................1PART 1: INTRODUCTION............................................................................................................1PART 2: CUSTOMER SATISFACTION.......................................................................................32.1 Stakeholder Analysis........................................................................................................32.2 Capturing the Customer Needs.........................................................................................52.3 Customer Needs Analysis.................................................................................................7PART 3: DESIGN REQUIREMENTS..........................................................................................133.1 Translating Needs of Customers into Design Requirements..........................................133.2 Designing the risk analysis using FEMA.......................................................................16PART 4: SUPPLIER SELECTION AND EVALUATION..........................................................174.1 Identifying the Components, Elements, Parts, etc..........................................................174.2 Developing the Supplier Selection Criteria....................................................................184.3 Constructing and Using system of a Supplier Selection................................................204.4 Conclusion......................................................................................................................22PART 5: STATISTICAL PROCESS CONTROL.........................................................................235.1 Identifying the Processes................................................................................................235.2 Constructing and Using SPC Chart................................................................................23Interpretation of results of SPC analysis..............................................................................26PART 6: PROBLEM SOLVING...................................................................................................296.1 Identifying problems and use of different problem-solving tools..................................296.2 Developing various techniques of solving problems......................................................29REFERENCES..............................................................................................................................32
INDEX OF TABLESTable 1: Template for identifying customer needs towards cloths and shoes...............................10Table 2: Quality rating of cloths....................................................................................................25Table 3: Quality rating of shoes.....................................................................................................25
ILLUSTRATION INDEXIllustration 1: Logo of Nike brand...................................................................................................1Illustration 2: Cloths offered by Nike..............................................................................................2Illustration 3: Shoes provided by Nike............................................................................................2Illustration 4: KANO model analysis............................................................................................11Illustration 5: Scatter diagram on quality rating of cloths.............................................................26Illustration 6: Scatter digram on quality rating of shoes................................................................26Illustration 7: Cause and effect diagram........................................................................................27Illustration 8: Pareto chart..............................................................................................................28Illustration 9: Control chart............................................................................................................28Illustration 10: Problem solving process........................................................................................30
TOPIC OF PROJECTAt the time of preparing any research or project then at the very and first time go forselecting topic. The reason is that until and unless problem is not identified then analyst cannotconduct research in proper direction. Due to this particular situation, a specific topic is selectedin the present project which is “Design and production of clothing and shoes”. Moreover, aftertaking base of the clothing as well as shoes products, the present assignment is to be prepared. PART 1: INTRODUCTIONIn the world market there are wide range of products, services as well as works availablewhich purchased and consumed by different buyers. The present project prepared with referenceto cloths as well as shoes products. When talking about the sector then the selected goods arerelied under the apparel industry which is one of the fastest growing segment across the globe.Further, it has high level of contribution within growth of any particular economy in the world.For conducting the present study, Nike company is taken as a base which is a public limited firmand operates under apparel industry. Further, it has market presence across the world and providehigh quality of cloths and shoes to the customers. Illustration 1: Logo of Nike brandIn the present world, various kinds of cloths and shoes available which lead to makechanges in preferences as well as needs of the customers. Basic function of the clothing orknown as attire is to cover and protect body of human. Further, purpose of such kinds ofproducts is to protect human body from several elements like winter, heat, fire etc. In addition tothis, to protect body of human from biting of insects or other animals also cloths and footwearare uses by the customers (Lienert, Schnetzer and Ingold, 2013). Key function of shoes is toprotect and cover palms of legs of human body. Further, these are the necessity of people in1
order to live in the world properly as well as safely. Due to lack of availability of cloths andshoes, human unable to survive in the world. In order to boost up quality and standard of suchproducts such functions and characteristics are mandatory to known by producers. Clothing and shoes products are used by each and every people which support to protectfrom various factors as well as survive in the world. When looking at the characteristics of clothsthen it must be of the better fabric. If material used in order to manufacture apparel items is ofthe lower standard then people start to resist for purchasing. Therefore, raw material as well asfabric in order to produce selected products must be of the high quality. Apart from this,sometimes customers prefer extremely fashionable cloths in order to look attractive which isanother characteristic. On the basis of this, it can be said that while making plan of enhancingquality, cloths must be of the fashionable type (Missonier and Loufrani-Fedida, 2014). Under thefootwear, some users prefer to wear sports shoes, some like to use casual etc. If the Nike willignore to consider different kinds or range of footwear while manufacturing then cannot attracthuge customers. Apart from quality aspect, types of the cloths and shoes are also important forthe company which helps to enhancing consumers. Moreover, while manufacturing the selectedgoods, provided aspect are mandatory to consider.Illustration 2: Cloths offered by NikeIllustration 3: Shoes provided by NikeFurther, the present study describes about customer analysis where their needs and wantsare discussed. The reason for making analysis of this aspect is that, it will help to manufacture2
cloths and shoes in accordance to their wants. For assessing needs of stakeholders, Kano analysisframework is taken into consideration. With the production of each and every kind of goods andservices, some risks are associated. Further, issues which can be incurred under manufacturing ofcloths as well as shoes are analysed in the present assignment. Apart from these all, waysthrough which supplier of raw materials and fabrics selected and reviewed in the study areexplained. For this particular aspect, some systems and methods are used in the study in anappropriate direction. In addition to this, different kinds of the tools as well as methods used forstatistical process control are also defined and explained. At the end of present project, problemswhich can be incurred while producing such goods within Nike are discussed. PART 2: CUSTOMER SATISFACTIONFor each and every business, customers are an important asset which lead to generaterevenue and profit. Due to this, the management has basic objective which is satisfy needs andwants of the customers up to the greater extent. As the Nike business provides better and higherquality of cloths and footwear then able to enhance satisfaction level of users. At this stage,analysis of customers needs and requirements is highly needed which is stated below withreference to chosen product:2.1 Stakeholder AnalysisA group of people or party who involved with the company in a direct or indirect manneris known as the stakeholder. When the firm fulfil needs of each and every stakeholder then ableto boost up their satisfaction (Yang, 2014). Basic stakeholders of cloths and shoes products incontext to Nike firm are stated below:1.Customers: For the firm, customers are those stakeholders to whom managementprovides top priority. The reason behind this is that customers are base for generatingsales in the firm. Basic need of these kinds of stakeholders is that Nike will providehigher quality of cloths and shoes as compared to others. Apart from this, another twoneeds of customers towards Nike firm are that, firm will offer products at lower cost andwithin proper time frame. 2.Communities: Another stakeholders group of Nike is communities which tends towardsthe firm in order to use corporate social responsibilities. As the cited entity considers highlevel of CSR initiatives within workplace then able to satisfy communities. Basic3
requirement of these type of stakeholder is that, Nike will take huge CSR initiatives fortheir social welfare. Along with this, cloths and shoes offered by the firm at low cost andhigh standard is another need of communities. 3.Employees: Those group of people who incorporated within the company in order tomanufacture cloths as well as shoes is known as employees. When needs of thesestakeholders are accomplished by the firm then provides high and adequate duty to Nike.Primary need to employees is that, Nike will give higher and adequate amount in terms ofsalary or wages (Kissinger, 2017). Another needs of workers are regarding to properallowances as well as monetary motivations by the Nike Inc. 4.Government: With the selected business, government always associate and plays role asa stakeholder of the firm. It is an external stakeholder which takes amount from the firmin form of taxation or any other. Key need of government towards the Nike business isthat, it will provide adequate amount and use highly effective CSR strategies for welfareof society. In addition to this, Nike will fulfil all the legal laws and regulations withinworking environment is another needs of these stakeholders. 5.Managers: An internal stakeholder who takes business decisions up to the certain extentand manage overall firm is considered as managers. These are always expected fromNike that it allow them for providing higher level of wages. Along with this, they wantthat, it will give effective allowances and promotion to managers (Gilson and et.al.,2012). 6.Board of directors: People who are associated with the company and take high level ofbusiness decisions are known as board of directors. Further, majority command of Nikein order to run and operate within industry is with the BODs. These stakeholder wantsfrom the firm that, it will complete works allotted on time. In addition to this, suchstakeholders want that Nike enhance productivity and sales within each and every year. 7.Owner: A person or group of few persons who exists and opened business in the market,known as owner. Further, needs of owner is of the high level or seeking towards theoverall business entity. In the present case, key requirement of owner is that firm willmeet goals and objectives with an adequate manner. Apart from this, efficiency andproductivity of employees and business will be improved are another needs of owner. 4
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