Tourism Development and Sustainable Planning

This assignment examines the multifaceted aspects of tourism development within the framework of sustainable planning. It investigates concepts such as internet marketing for rural tourism, tourism product development and diversification, and the crucial role of community leadership in shaping sustainable tourism practices. The analysis considers various perspectives on tourism's impact on destinations, encompassing economic, social, and environmental dimensions.

Running head: SUSTAINABLE TOURISM DEVELOPMENT
SUSTAINABLE TOURISM DEVELOPMENT
STUDENT NAME
STUDENT ID
PROFESSOR NAME

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SUSTAINABLE TOURISM DEVELOPMENT
Table of Contents
TASK 1 (LO, AC 1.1, 1.2)..............................................................................................................3
1.1 Explaining the benefits of the stakeholders in the planning of tourism....................................3
1.2 Describing the advantages and disadvantages of public/private sector tourism planning.........4
TASK 2 (LO2, AC 2.1, 2.2, 2.3).....................................................................................................5
2.1 Analysing the various features of the development planning for tourism at various levels......5
2.2 Evaluation of the interactive planning systems and processes to develop tourism...................6
2.3 Evaluation of the different methods for measuring the impact of tourist..................................7
TASK 3 (LO3).................................................................................................................................8
3.1 Justifying the introduction of the concept of sustainability in tourism development................8
3.2 Analysing factors that may prevent/hinder sustainable tourism development..........................9
(Refer to poster)...............................................................................................................................9
3.3 Analysing different stages in planning for sustainability..........................................................9
(Refer to leaflet)...............................................................................................................................9
TASK 4 (LO4, AC 4.1, 4.2 and 4.3)................................................................................................9
4.1 Evaluation the various methods of resolving the conflict for developing the destination for
tourism.............................................................................................................................................9
4.2 Analysing the various implications for balancing supply and demand...................................10
4.3 Evaluation the issues of moral and ethical of enclave tourism................................................10
TASK 5 (LO5, AC 5.1, 5.2)..........................................................................................................11
5.1 Current issues for two different countries...............................................................................11
5.2 Recommendations for the development of tourism.................................................................14
Reference list.................................................................................................................................16

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TASK 1 (LO, AC 1.1, 1.2)
1.1 Explaining the benefits of the stakeholders in the planning of tourism
In order to build proper planning of the business process, there is the vital role of the
stakeholders of an organisation. The stakeholders of the business organisations help the company
to select the proper process and to build proper methods of planning (Sarkki et al. 2016). Both
the external and internal stakeholders of the organisation provide positive impact upon the
planning of the tourism service. The external and internal stakeholders, like touristss,
government, customers, shareholders, community, owners and trade unions provide the
maximum effects on the business process of the tourism organisations.
Internal stakeholders-
Touristss
Touristss are the most important part of the organisations and touristss play the vital role in the
planning of the tourism of Philippines. With the help of the proper skills of the touristss, the
tourism organisation of Philippines can improve their planning process and can provide proper
quality service to their customers. Based on the proper performances and participation in the
planning and with the new ideas of the touristss of the organisations the tourism companies can
develop their planning process.
Shareholders
By building proper financial support of the tourism companies, the shareholders can improve the
business range. The shareholders of the companies of Philippines participate in the planning of
the projects and provide proper commercial support as per the requirements of the projects.
Owners
In the planning of the service process, there are the main roles of the owners of the complaint.
All the work of the company can proceed with the proper help of the owners. All the
requirements of the companies are can fulfil by the owners of the organisations. Owners can take
the advantages of economic benefits. The owners could collect the maximum benefits from the
sustainable tourism.
Trade unions
Trade unions play the vital role in the proper planning of the service. The trade unions provide
positive impacts on the planning of the tourism services of Philippines. In order to conduct then

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tours the companies need to follow all the rules of the trade unions. By following the rules
properly, the companies can conduct their tour service perfectly and the trade unions help the
tourism companies to conduct their tours properly and safely. The trade unions could collect
extra benefits for the sustainable tourism.
External stakeholders-
Government
By providing proper supports to the business of the tourism companies, the government of
Philippines can provide proper help the tourism sector (van der Zee & Vanneste, 2015). By
creating perfect situations for the tourism business organisations to conduct their business the
Philippines government provide proper support to the tourism companies. The government can
be affected for the sustainable tourism. The economic growth of the government could be extra
and the tourism can also help to grow the country from the all perspectives.
Customers
The proper requirements of the customers provide positive vibes to the tourism companies to
build proper packages of tourism and are to build proper service quality (Samonte et al. 2016).
As the customers are the base of the business of tourism service of Philippines, so by satisfying
the customers and by collecting proper information about the requirement of the case miners the
tourism companies of Philippines can build the proper planning of the business. Local
communities
The local communities also help the business organisations of Philippines to build the proper
planning of the tourism sectors. With the proper help and contributions of the communities, the
tourism organisations of the country can conduct the tours. By following proper methods and by
adopting various ideas the business organisations of Philippines can plan the tours properly
(Porter, Orams & Lück, 2015). The proper contribution and participation of the stakeholders can
develop to the planning process of the tourism companies of the country. With the proper support
of the government of Philippines, the whole world can know the tourism sector of the country.
The local communities could take various benefits from the sustainable tourism.

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1.2 Describing the advantages and disadvantages of public/private sector
tourism planning
PUBLIC-PRIVATE PARTNERSHIP
It is a kind of cooperative management among one or more private and public sectors. With the
help of both the private and public sectors can help to make the tourism organisations more
effective and efficient. Good relationship between the private and the public sectors can be
extremely essential for developing the tourism. Both the sectors help to make the problem of the
employees resolve and the performance can be improved. To make the finance more effective
both the private and the public sectors can be helpful.
Advantages Disadvantages
 Financial support
 Long Term contract
 Performance measurement
 Local job facility
 Employment
 Higher capital
 Insecurity
 Competition
 Bad weather
 Substitution
In the case of the business organisations, there are various advantages and disadvantages of the
public sector tourism planning. The advantages are following:
Financial support
The proper public planning of the tourism sector can build proper financial support for the
project service (Morrison, 2013). With the help of the various shareholders and investors, the
tourism organisations of Philippines can conduct the planning project successfully and achieve
the goals properly.
Long Term contract
As the work of the public sector can be in the form of contracts, so the planning of the tourism
services also can be in the form of the long-term contracts.
Performance measurement
In order to develop the service process of the tourism sectors of Philippines, the public sectors
are useful because the performances of the tourists can measure by the organisations. With the

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proper information about the skills of the tourists, the companies can provide proper training to
the tourists.
Local job facility-
Local people get various facilities for the tourism.
Employment-
Employment is another important opportunity for the tourism industries. Tourism industries can
help to give new opportunities to get job.
The disadvantages are following:
Higher capital
In order to complete the project, the companies need high capital (Mason, 2015).The interests of
the capitals are very high, so the business organisations fail to conduct the service properly. In
provides the negative impact overall service process of the organisation.
Insecurity
In the planning of the public or private sectors, there is the insecurity of the proper service
process.
Competition
In the public sectors, there is competition between the companies of tourism sectors. The other
companies always try to reduce the business of the other companies.
Substitution
Substitution can be other disadvantages of public and private sectors tourism management.
Bad weather-
Bad weather can help to make the tourism industries less effective and make less profitable.
TASK 2 (LO2, AC 2.1, 2.2, 2.3)
2.1 Analysing the various features of the development planning for tourism at
various levels
Every development has its own process of a start. It needs the help of the local government as
well as the regional government. Another important matter is to consult with the various private
and public sectors of the country. To make a successful plan need to understand the concept of

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the tourism (Petkova & Marinov, 2014). Having a clear idea about the objectives of the
development can help to make the proper design. To analysis the importance of the level of
international, national and local, it is important to know about the importance of the development
of tourism.
National (Philippines)-
All the national tourism organisations are like the public and the private sectors, government of
the nation, all these can be included. The main purpose of all these tourism organisations is to
promote the tourism of Philippines worldwide and to make the tourism more attractive. They
promote all the necessary items for making the tourism more effective and efficient for the
country.
International-
OECD is an international organisation, the main purpose of this organisation to improve the
economy by promoting the various policies of the tourism. They help to make the tourism
destination more effective for the tourist. This organisation also analysis the various factors like
various data for future implementation of the tourism and various trade investment as well. Apart
from this UNESCO is another international organisation and the main purpose of this
organisation is to encourage the people and the make the destination of the tour more effective
and efficient.
Regional-
The primary aim of the regional tourism organisation is to make the tourism financially strong
and to draw the attention of the tourist from the world wide. All the regional organisation tyry to
make the plan of the national level planning more efficient.
LOCAL-
The main aim of the local organisation is to make the rules, policies of tourism more attractive
for the tourist (Andreopoulou et al. 2014). They have sub-regional organisations to maintain all
these factors properly.
All the above-stated organisations can help to make the tourism of Philippines more attractive
and all this organisation can help to make the destination of tourism more effective. All these
features can help to make the tourism more efficient. Philippines tourism can interact with

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UNESCO, OECD to make their tourism more developed, and by establishing the branch of
UNESCO, the tourism of Philippines can make their tourism more efficient.
2.2 Evaluation of the interactive planning systems and processes to develop
tourism
Interactive planning can be included such as the plan of reactive, inactive and preactive planning
as well.
Evaluation of tourism can make problems for the local community such the problem of the
traffic problem, overcrowding for the tourism and so on. Therefore, it is an important factor to
make some effective plan to make the tourism more effective. Apart from this, many destinations
have benefited from tourism without previous plan. Tourism can help to make the economy of
the country better and it has various benefits. Interactive planning is an important part of tourism;
with the help of the interactive planning, all the planning process can be implemented. To make
the tourism of Philippines more efficient both the public and private sectors need to puts extra
effort. Interactive planning can allow working with the local community of the country.
Interactive planning gives importance to the market demand so that the tourism organisations are
more effective to make their business. The main purpose of interactive planning is to include all
the organisation and the tourist for make them involve in the plan to avoid the negative impact
on the local communities of the country (Telfer & Sharpley, 2015). Lack of interactive planning
can make a negative impact on the tourist as well as on the local community. This planning can
help to involve all the sectors and this plan also review all the view of the organisations.
Interactive planning is one of the best factors to develop the tourism and to help to the tourist to
minimise the budget from the very beginning and to provide them proper information about the
destinations and the various facilities of the destination. The absence of interactive planning can
make the tourism less attractive and it can bring various problems especially in the matter of
management of the tourism. This is the reason for the poor economy for the absence of
interactive planning. The Philippines can include the interactive planning to make their tourism
more effective. Urban planning can be included in traditional planning of tourism.

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2.3 Evaluation of the different methods for measuring the impact of tourist
There are various methods for measuring the impact of tourism. It is very true that the negative
impact of tourism can affect the culture of tourism, the environment of tourism and the economy
of tourism as well. To avoid the negative impact of tourism it is crucial to make an effective plan
(Jordan, 2015). The main purpose of making a plan is the meet the objectives of the plan. Apart
from this tourism has its own positive impact on the destinations of the country. It is an
important factor to measure the positive impact on the social, cultural and on the economy as
well. STEAM can be used to measure all the impact of tourism.
Economic measure- The main purpose of developing the tourism is to make the economy of the
country more effective and profitable (Katsoni, Arikan & Dündar, 2016). The main purpose of
the tourism organisation is to make the economy more efficient to develop the tourism. All the
factors of tourism benefit can be measured by knowing the total gross of the income by the
tourism. Apart from this by knowing, the increase meant of jobs and the profit of the business,
the measurement of the economy could be made. Philippines can measure their economy by the
above-stated factors.
Social measure- It is one of the most difficult parts to measure the social impact of Philippines.
However, there are two parts of measuring this factors first is by gathering the primary data such
as various surveys and the second option is to collect the data from the record of the government,
newspapers and public documents as well.
Environmental measure- The main purpose of measure the environment is knowing the cost and
the various legislations of the government (Blakely & Leigh, 2013). It can be measured by
identifying the matter of not damaging the environment of the tourism and to avoid the damage
of the environment.
STEAM- Hosting any event regarding sports STEAM can be used. STEAM is web based impact
on the economy. It can be helpful to measure the economy of tourist.
Pro-poor tourism- It can help to take the right and wrong decision about the tourism. It can also
help to understand the right and wrong decision. It is also a kind of approach. It have various
benefits such as economic benefits, social and cultural benefits as well.
Responsible tourism- It helps to decrease the various social and cultural impact on the tourism.
Try to make more profit for the local people. It always shows more responsible tour than other
tourism sectors.

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Tourism in Philippines is such Boracay, Manila, and Palawan and so on.
TASK 3 (LO3)
3.1 Justifying the introduction of the concept of sustainability in tourism
development
The sustainability in the tourism sectors is about the proper improvement and guidelines in the
sectors. With the proper development process, the tourism sectors of Philippines can attract the
tourist towards their country. The sustainability of the tourism is based upon the economic,
Social and environment of the place. The proper use of the resource can develop the tourism
sectors of Philippines. With the help of the proper environment resources, the tourism sector of
t5he country can develop their service process and can attract the tourist towards their service.
The social culture of the place also attracts the tourist to conduct their tour in those particular
places (Aguila & Ragot, 2014). To secure the proper economic parts of the sectors the prop
planning of organisations also required.

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3.2 Analysing factors that may prevent/hinder sustainable tourism
development

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3.3 Analysing different stages in planning for sustainability

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TASK 4 (LO4, AC 4.1, 4.2 and 4.3)
4.1 Evaluation the various methods of resolving the conflict for developing the
destination for tourism
To resolve of the various conflicts, it is very important to make some proper plans (Benur &
Bramwell, 2015). To develop the tourism, resolving the various conflicts would be the main
criteria for the tourism organisation of Philippines. The methods for resolving the conflict are
stated below-
Discussion- It is one of the best methods to resolve any conflict of tourism (Altinay, Paraskevas
& Jang, 2015). First, of all need to discuss the arising issue and then need to make discussion
plan with all the stakeholders to present their opinion and if there is any such conflict with the
opinion of all the issues must be resolved. However, still there are some issues so not resolve but
just making discussion then need to make proper justification of the issues by the experts.
Written Communication- Those stakeholders who are hot tempers and do not have enough
patients for making discussion then it is another option to make resolve of the arising issues of
the stakeholders. In this method of resolving the issues, the stakeholders are requested to make
their own statement in a letter and to submit to the management of the tourism organisation
(Moscardo, 2014).
Compromise- Stakeholders are from different department so it is natural to make conflict among
them. In the case of not resolving the issues by any such methods then need to compromise and
by this way, the issue may not solve the conflict may be resolved.
Voting- In the case of the arising issues voting system can help to take the opinion of the
majority to resolve the conflict. In the case of any such stakeholder is unable to compromise then
they need to follow the opinion of the majority (Mowforth & Munt, 2015). This method is one of
the most effective methods to resolve the conflict.
Meditation- This is one of the oldest methods to resolve the conflict from the inside of the mind
(Sharpley & Telfer, 2014). This method can resolve any issue permanently. The stakeholders are
requested to do meditation to deal with any kind of adversity or conflict.
Philippines can include all the above methods to solve the conflict of the tourism development.
HOTEL DEMAND AND SUPPLY- In Philippines the hotel demand is always high during the
time of abundance of the tourist. The hotel industries always try their best to fulfil the need and

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the demand of the market and the tourists. The supply of the Philippines for the tourist is good
enough but if the Philippines would make extra effort to make the resource use properly then the
supply could be more effective.
Hotel industries in Philippines are one of the best industries in the world. The hotel industries
always try to provide the best support to the tourist at every time.
The stakeholders of Philippines are less argumentative they have proper bondage and has no
communication gap so that they do not face any issues.
The various conflict of Wildlife tourism are such as they may not have proper technology to
monitor their everyday work and it can make various problems. Apart from this, improper
transport and planning can make many difficulties. Communication gap is another factor to make
much conflict in wildlife tourism.
4.2 Analysing the various implications for balancing supply and demand
Saving the available resources is an important part of tourism to develop and to make more
effective for the future (Mason, 2015). In the case of Philippines tourism, during the time when
the tourist is in high demand for the wildlife areas, at that the hotel industries are suffered to
fulfil the demand of the tourist. To make the balance the tourism organisation must make some
proper plan to let the hotel industries of Philippines tourism to make the facility for the tourist
sufficient so that the hotel industries can provide better facilities to the tourist. Tourist is mainly
attracted by the wildlife places of Philippines tourism. To fulfil the demand of the tourist the
destinations place must be well aware of providing the best facilities to the tourist. they can make
more hotel industries to provide the best facilities to the tourist. The Philippines tourism
organisation must be well aware of the demand and the need of the tourist and according to the
demand of the tourist, they need to make proper facilities for the tourist so that the tourist must
be happy and they visit the place more often. Apart from this the government of Philippines can
make the proper facilities for the tourism and make the more attractive the government can
provide various facilities to the tourist who comes from the worldwide. Tourists always want the
best facilities so it is another important factor to identify the basic need of the tourist. According
to the need of the tourist, Philippines tourism organisation can make their management well. At
the time of fewer tourists, the government can promote the tourism so that the tourist can be

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attracted. It can help to make the balance of the tourism organisations of Philippines. All the
above-stated factors can be included by the Philippines tourism.
Demand and supply of Philippines is always sufficient for the tourist but at the time of excessive
tourist, the hotel industries may face various difficulties.
Wildlife tourism in Philippines is another important part of tourism industries. The main purpose
of wildlife tourism to provide information about the animal habits and it is always eco friendly.
Wildlife tourism always tries to fulfil the demand of the tourist. The demand supply of the tourist
is good enough. The tourist can rely on the Wildlife tourism. At present time, the demand of the
Wildlife tourism is extremely high.
4.3 Evaluation the issues of moral and ethical of enclave tourism
Enclave tourism is a completely new concept for the tourism. In any such destinations of
Philippines, if the tourist is attracted due to more activities even in a small area then tourists
would satisfy and they try to make more experience on the particular place. The negative impact
of the enclave tourism is like less of interaction between local people of Philippines and the
tourists.
The moral and ethical issues
Local communities of Philippines would get fewer benefits. It can affect the economy of the
Philippines tourism. The moral factors depend on the character of the individual of the tourist.
Each tourist is different from each other. The Philippines public can suffer from the enclave
tourism, due to the violence of the tourist and various kind of political unrest. Apart from these,
the culture of Philippines can be affected by the enclave tourism. The culture can be divided by
various factors of the tourist. The crime rate can be high. The rise of prostitution can make the
negative impact on the tourism of Philippines. Drugs trafficking can be high. There would be
several environmental issues and it can make damage the ideal environment of the tourism. The
local community can suffer for the development of the tourism.
The moral issue and the issues of ethical of enclave tourism can make a negative impact on the
image of Philippines tourism. Therefore, the tourism organisation must keep in mind all these
negative impacts of moral and ethical issues of enclave tourism.

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TASK 5 (LO5, AC 5.1, 5.2)
5.1 Current issues for two different countries
Category Developing country (Nepal) Emerging country
(Philippines)
Attractive places Nepal is the paradise of
beauty, This country
surrounded by the big
mountains. Natural beauties
are the main attraction of the
country. The places are such
as flora, flora is the most
beautiful places in Nepal.
This is one of the main
attractions for the people.
The Philippines is one the
best travelling places in the
world. Almost all the places
like beaches, wildlife, rivers,
mountain and park are present
here. Due to all these places, a
tourist is attracting more than
ever. The places like Boracay,
Chocolate hills, Mayon are
the main attraction of
Philippines. At present time
tourist around the world is
coming to enjoy the beauty of
Philippines.
Traffics The traffic of Nepal is well
organised due to the proper
rule of the government. In the
case of excess of tourist, the
government employs more
touristss to make control over
traffic and it makes no issues
for the local people. This is
one of big reason why Nepal
is centre of tourism
In the case of Philippines, the
traffic was one of the biggest
issues but at present time, the
government of Philippines
has managed the traffic
properly at the time of
abundance of tourist. This
factor can help to make
emerged to become one of the
best places of tourism.

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Environment The environment of Nepal is
always cool. It helps to attract
the tourist around the world.
The environment of Nepal
can help to recover various
diseases of the people so for
recovering the disease of the
people, an environment of
Nepal plays the vital role.
The environment of
Philippines is developed a lot
than before and the charming
atmosphere can help to make
the tourist feel more
comfortable than any other
country
Sufficient resources Nepal has sufficient resources
to provide the best facilities to
the tourist. The tourism
organisations always try to
fulfil the demand of the
tourist.
The Philippines is trying to
best to provide the best
facilities to the tourist. During
the time of excessive tourist,
they suffer due to the
insufficient resource, so the
tourism organisations are
trying their best to fulfil the
demand of the tourists. At
present time, the government
of Philippines is also trying to
prove the best facility to the
tourist and it can help to make
the tourism more effective.
Socio-cultural factors The culture of Nepal is one of
the best cultures of the world.
The people of Nepal are kind
and they are cultured. The
culture of Nepal is one of the
important reasons to attract
In the case of Philippines, the
social-cultural factors can
play an important role to
make the country the centre
of the tourist attraction. The
Philippines are growing

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the tourist around the world.
Socially the people of Nepal
are very active and they enjoy
their social activities.
culturally and they can
understand the value of social
activities.
Economic factors Due to the tourist in Nepal,
they are growing
economically and the
government of Nepal making
various schemes to improve
the economic factors of the
country. Tourism can play the
most important role for
increasing the benefit of the
economy. The population of
the Nepal is less than any
other countries so they have
more facilities for making the
tourism more attractive.
Due to its emergence as a
tourism country, the
Philippines had significant
improvement in economics.
The economic condition of
the country is good enough to
attract the tourist around the
world. The population of
Philippines is enough and
sufficient so the government
of Philippines has no problem
to make this country the
centre of tourism.
5.2 Recommendations for the development of tourism
To develop the country for tourism the recommendations are as follows:
In the case of Philippines, the government needs to make bold steps to make alternative roads
that can help to the tourist to avoid the local traffic. It is very important to avoid the local traffic
during the time excessive tourist. It can help to make the tourism more effective and attractive.
Apart from this, the resource of the country needs to make sufficient for the tourism so that the
tourism organisation of Philippines can fulfil the demand of the tourist. The hotel industry needs
to make the resource more efficient at the time of excessive tourist. Apart from this to make the
tourism more attractive, the government of Philippines can promote the tourism at the time when
tourist naturally is less. It can make the balance of the demand of the tourist. By making the areas

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of the Philippines, the tourism organisations can attract more tourists. By providing some extra
benefits to the tourist like special offer or discounts on travelling at the particular place, can
attract tourist. The government of Philippines can provide various facilities to the tourist of
different countries like online facilities of booking systems of the hotel, advance-booking
systems and online ticket facilities of the travelling places and extra concession on the long-term
tour. All these factors can help to make the tourism of Philippines more efficient. Philippines can
make their communication more effective so that the tourist all over the world can join easily.
Communication can make link with the entire world. Apart from this to make to tourism more
efficient the government of Philippines can take more step to provide some extra benefits for the
country people so that beside different country people, the people of Philippines would be happy
to travel in their own country. Facilities like at the time less tourist, the country people can get
some extra concession to travel and use the hotels. This can help to make the economy of
Philippines more profitable.
In the case of Nepal, the government can employ various schemes to make the tourism more
attractive. The government sectors and the public sectors need to make promote the tourism of
Nepal. By making the traffic system more effective, the tourism organisation can be more
effective and efficient. To avoid the local traffic the government can provide extra facilities to
the tourism organisation so that the tourism organisations can attract more tourists. The various
tourism organisations can make an extra concession on advance booking systems. This can draw
the attention of many tourists. The various sectors of tourism organisations in Nepal can play an
active role to promote the tourism of Nepal. The government of Nepal can provide extra facilities
for train and plain tickets to the country people so that the country people can also enjoy the tour
and this can affect on the economy of Nepal government. Apart from this the various
organisation can give maximum discount on travelling for the country people. Nepal tourism
communities can invite to the people who belong to different country, so that the tourist of
different country can be attracted to the tour of Nepal.

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