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Influence of marketing on travel and tourism sector

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Added on  2020-01-28

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MARKETING IN TRAVEL AND TOURISM INTRODUCTION 1 TASK 11 1.1 Concept of marketing for travel and tourism 1 1.2 Impact of marketing environment on T&T sector 2 1.3 Factors affecting consumer motivation and demand 3 1.4 Principles of market segmentation and its uses 4 TASK 25 2.1 Importance of strategic marketing planning 5 2.2 Relevance of market research 6 2.3 Influence of marketing on society7 TASK 37 3.1, 3.2 and 3.3 enclosed in PPT 7 TASK 47 4.1 Integrated nature and role of promotional mix 7 4.2

Influence of marketing on travel and tourism sector

   Added on 2020-01-28

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MARKETING IN TRAVEL ANDTOURISM
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Concept of marketing for travel and tourism...................................................................11.2 Impact of marketing environment on T&T sector............................................................21.3 Factors affecting consumer motivation and demand........................................................31.4 Principles of market segmentation and its uses................................................................4TASK 2............................................................................................................................................52.1 Importance of strategic marketing planning.....................................................................52.2 Relevance of market research...........................................................................................62.3 Influence of marketing on society....................................................................................7TASK 3............................................................................................................................................73.1, 3.2 and 3.3 enclosed in PPT............................................................................................7TASK 4............................................................................................................................................74.1 Integrated nature and role of promotional mix.................................................................74.2 enclosed in poster.............................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONMarketing plays an indispensable role in all the aspects and areas of business in order topromotes the products and services. In world economy, travel and tourism industry has played acrucial role in economic significance. As per the estimates and calculations, 14% share hascovered by the stated sector. However, marketing in tourism can be understood as theimplication of the tools and techniques of marketing in the area of tourism. With theconsideration of this concept, effective strategies and plans are formulated in order to attain themarket needs and demands. The current document is prepared for imparting good level ofunderstanding towards the marketing importance and role in the aforesaid sector. The report isbased on the case study of Thomas Cook. The said firm is well known tour operator of UKwhich operates in different parts of the world. The prepared document is about to discuss theimpacts of marketing of marketing in travel and tourism industry. Apart form this, it also consistof the necessity of strategic marketing planning for Thomas Cook. It will assist the aforesaidventure to make effective business decisions for the attainment of organisational objectives(Gilbert, 2008).TASK 11.1 Concept of marketing for travel and tourismMarketing can be explained as an activity through which the products and services aredelivered to its end users. By considering the said concept the corporates will be able to enhancetheir sales which leads to maximise the company profits. In case of travel and tourism businessthe concept of marketing is very essential in order to attain the satisfaction level of thecustomers. In the defined industry, there are different organizations rendering the same serviceswhich are being served by the Thomas Cook. It is seen that marketing is not limited up to thepromotion of services but also aids to ascertain the various marketing practices. Theorganizations can get requisite information and data with the help of marketing. As a result, thesaid firm will be able to formulate the strategies in a way that the goals and objectives can beattained. It is seen that the needs and demands of the customers can be ascertain with theimplications of marketing strategies (Jackson, 2006). In case of travel and tourism sector marketing is the core element which enhances thevalue of the sector. The travel and tourism sector is not limited up to the transportation, tourism1
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but also consist of hospitality, restaurants and B&B. Although, marketing helps to ascertain theexpectation level of the consumers. Ventures like Thomas Cook will be able to evaluate themarket and get appropriate information to understand the choices and demands of service users.Apart form this, the aforesaid venture enables to plan attractive packages in order to catch theattention of the users. Additionally, the management of the said company can trace the demandand supply of the tourism services. As the matter of fact, the institution will be able to meet thecustomers satisfaction level. Besides this, adapting the concept of marketing will result inserving the travel services at affordable prices. Therefore, it can say that the marketing isvaluable for the organizations in order to strengthen the trust factor of the customers towards theorganization. Effectual use of this concept can result in attaining the motives of Thomas Cook(Jackson, 2008).1.2 Impact of marketing environment on T&T sectorPresently, the management of Thomas Cook is about to plan Summer Holiday package inEgypt and Morocco for its service users. As a result, the marketing manager of Thomas Cookrequires focusing on the factors by which its package may get affected. Majorly, micro andmacro factors are responsible for affecting the organizational performance. Following factors areelucidated beneath.Rivals: The management requires centring on its strategies and plans in order toovercome its rivals. On the basis of current case study, the said firm needs to focus on thecompetitors of Morocco and Egypt. The local service provider wont be able to competewith the Thomas Cook as its strategies and plans are munch more effective then the localservices providers. Therefore, the management needs to examine the current packages forMorocco and Egypt offered by the competitors. This will provide an assistance to theorganization to plan an effective summer holiday for the service user (Morosan, 2013).Services users:The strategies of the organization may get majorly affected due to itscustomers. It is required for the stated firm to have a look over the needs and exceptionsof the customers with the aforesaid firm. The gathered information results in providingthe in-depth overview of the customer demands. The implication of the same will be onthe preparation of affordable packages for Egypt and Morocco. Apart form this, the2
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