Sustainable Supply Chain Management in Tourism
Added on 2020-03-02
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Running head: OPERATIONS MANAGEMENTOperations ManagementName of the student:Name of the University:Author note:
1OPERATIONS MANAGEMENTTable of contentsIntroduction......................................................................................................................................2About the organization....................................................................................................................2Supply chain management at Go Tours Travel...............................................................................4Linkage of literature and supply chain management.......................................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................10
2OPERATIONS MANAGEMENTIntroductionThe rapid changes in the technologies and the information systems have resulted in theevolution and modernization of the tourism industry. In the past few years, the tourism industryall over the world has changed and become more modern with better infrastructure and facilities.Tourism itself has been a major contributor in the economy of several countries includingAustralia. Australia is rich in biodiversity and is blessed with natural beauty. A few majortourism destinations and Australia comprises of the cities of Melbourne, Sydney and Brisbane.Nowadays, the tourism sector faces strong competition from the tourism companies all over theworld (Mahadevan, 2014). This has forced tourism companies to come up with innovativestrategies to gain competitive advantage over the rivals. The rise in the popularity of Internet hasgiven rise to different types of tourism such as e- tourism etc (Amelung & Nicholls, 2014). Theonline forms of tourism have attracted the travelers and tourists from all over the world. Thus,online tourism has transformed the traditional forms of tourism and has increased thecompetitiveness and efficiency of the tourism business. The advancement in technology hashelped the tourism industry to improve its supply chain management. The major goal of supplychain management is to establish a link between the company’s value chain so that the customerscan be provided with the best quality services and enriched experiences. Supply chainmanagement involves the integration of the several business processes that begin from thesuppliers and end at the customers (Ruhanen, Whitford & McLennan, 2015). This particularreport analysis the supply chain management utilized by Go Tours Travel Australia. About the organizationGo Tours Travel is an international travel agency that is located on Queensland GoldCoast. The company is a family on company that has obtained an authentic license to conduct
3OPERATIONS MANAGEMENTtravel and tourism operations. The company arrangers several winter and summer Sports andarrangers traveling for tourists from all over the globe ("About", 2017). The company arrangesfor international as well as domestic travel all over the world and specializes particularly inmaking arrangements for surf camps and live aboard boats in various locations such as Maldives,Fiji, Solomon, Indonesia and Tonga. The company comprises of experienced consultants andmanagers along with several independent consultants. The company responds to the the enquiriesof the customers instantly through emails. Go Tours Travel specializes in creating the best travelpackages for its customers. The company is a member of Australian Federation of Travel Agents(AFTA) and International Air Transport Association (IATA). The company comprises of welltrained travel specialists and consultants, who are capable of designing the best suitable travelpackages for its customers so that the customers can save the time and money in arranging theirholiday or business tours. The company has excellent knowledge of airlines and the bookingsystems along with the rules and regulations involved ("About", 2017). Go Tours Travel has an extensive knowledge of numerous destinations all over the world.The company serves as a one stop solution for all the travel enquiries and requirements. Thecompany gives advice to the customers on the ways they can manage their travelling expenses sothat they can satisfy their travel requirements in a more efficient manner. Go Tours Travelprovides quality services and products in accordance with the the budget and the travelrequirements of the customers ("About", 2017). The company also provides emergencyassistance to its customers in the time of need. Go Tours Travel always keeps itself updated withthe latest offers and deals available in the travel destinations. The company is involved incontinuous research process in order to obtain more details regarding the travel destinations allover the world so that it can establish its connections with the suppliers in those places. Go Tours
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