Evolution in Travel and Tour Services PDF

Running head: EVOLUTION IN TRAVEL AND TOUR SERVICES
Travel and Tour Services
Name of the Student
Name of the University
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1EVOLUTION IN TRAVEL AND TOUR SERVICES
Executive Summary
In this new era of digital world, everything and every business is being advanced and improved
through the implementation of Information technology and information communication
technology. Internet is the most emphasizing technology in the field of information technology
and it has become an essential part of the human lives. This report presents all the objectives
related to the online services in the travel and tour agencies. Online travel agencies have changed
the face of services related to the travelling and tourism and enhanced the experience of holidays.
Consumers can now compare and avail services at cheap rate and experience much attractive
travelling through such websites. Mobile application is the biggest medium for this business as
smartphone has been available to everyone nowadays with internet network that is playing a vital
role in connecting people. This report presents how Brock and Mortar (B&M) could be replaced
by these online services including the benefits of using these services. Despite of all these
advantages, there are certain security issues with the application of these services but there is a
much wider scope for online travel agencies in future.

2EVOLUTION IN TRAVEL AND TOUR SERVICES
Table of Contents
Introduction......................................................................................................................................3
Transformation from Travel Agent to Online Services...................................................................3
Comparison with Bricks and Mortar Businesses.............................................................................5
Security Issues.................................................................................................................................7
Benefits of Online Services.............................................................................................................8
Future Scope....................................................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................12

3EVOLUTION IN TRAVEL AND TOUR SERVICES
Introduction
“Necessity is the mother of all inventions” and travel and tour services are the real world
example for this proverb to be true. Every sector is being evolved or transformed in much
innovative way and every sector is being advantageous with the application of information
technology within the existing system of the organization (Xiang, Magnini and Fesenmaier
2015). The services being offered by the travel and tour enterprises are transforming in less
complex way through the technologies such as Big Data, Data Mining, internet, cloud services
and many more. These are boosting the technology but in addition to that, it also raises issues
related to the privacy and security of the information and data related to the customers (Inversini
and Masiero 2014). Bricks and Motors are facing more competition in the market because of the
online websites and there are the possibilities that these offline ervices can give competition to
them.
This report focuses on the evolution of technology in the sector of travel and tour
agencies. This report put emphasis on how these evolutions affected this sector in positive
manner. This report presents a discussion between the offline and online services providing by
the online and ‘brick and mortars’ travel and tour services and presents the beneficial aspects and
disadvantages of using online services.
Transformation from Travel Agent to Online Services
Before 1980s ‘Brick and Mortar’ were the traditional way of delivering service for the
tourism enterprises and it had occupied the prime position in the market. Those were physically
established travelling agencies providing services related to the consumers from the accessible