Impact of Brexit on UK Construction

This assignment examines the consequences of Brexit on the UK construction sector. It delves into how Brexit impacts factors like workforce availability due to EU worker movement, access to construction materials from EU countries (Italy, Sweden, Germany), and investor confidence reflected in share prices of house builders. The analysis focuses on JK Roofers Ltd., suggesting recommendations for long-term growth strategies, workforce diversity management, aggressive recruitment, and adjusted marketing activities in response to Brexit's challenges.

Communication Skills for Business
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TABLE OF CONTENTS
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
Task B..............................................................................................................................................4
Conclusion ......................................................................................................................................5
TASK C...........................................................................................................................................6
Introduction......................................................................................................................................6
Body.................................................................................................................................................6
Conclusion.......................................................................................................................................7
Recommendation ........................................................................................................................8
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INTRODUCTION
The present report is based on managing business communication. In this report it covers
the following two type of letter that is letter for employee training and letter for credit card
declined.
TASK 1
According to the given scenario, Mayor of Pinkershire city council has decided to offer
all its employees a six week fundamental writing skills workshop. Jane white, a regular freelance
contribute to a the daily telegraph, radio times BBC radio. For encouraging all employees to
attend this optimal session here is writing a email to make them understand that why City council
is offering the workshop and how important it is for employee to participate. Email need to
content all the aspects so that employee ready to join a training session .in letter it need to cover
the timing and all the skill on which training is need to be given.
Form,
Secretary of Pinkershire city council
Date …..
To,
Employee of Pinkershire city council
Subject: Employee training session letter
Dear employees,
I am pleased to announced that Mayor of Pinkershire city council has arranged a training
session for employees. This training session is conducted so that employees an provide a better
services and duties to city. Through training they can also implement the polices which is made
by mayor.
The training session which is going to start on the coming Monday and will be continue for 6
weeks fundamental writing skills workshop. Training program will be facilitate by the Jane
white a regular freelancer to the daily telegraph.
Timing of training session will be form 9.am to 5.am.
All employees participation shall be greatly appreciated by Pinkershire city council. It believes
that everyone contribution towards the advancement of city council and for this it is important
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to improve skill and credentials. City council performance in last year was good but not up to
level of expected. All the weak area is analyzed and would pleased to acquire those in the
forthcoming year.
Our training session shall be concentrated on providing and improving the following skill based
on previous year drawback. Here is enrollment process for training session,
 Register- kindly arrive 20 minutes before your scheduled first session.
 Core skills diagnostic tool- This tool will be completed as a condition of employee
enrollment. This is to inform you all employee that it can take upward of 1 hour to
complete. It suggested you that allow at least 2 and half hour.
 Course information ( communication skill, writing skill etc)
 Completed paperwork- Complete all detailed in the form, and make sure that you have
selected a field in which training is need.
It is grateful for use to put efforts and endeavors towards the growth of city council and it help
in fulfilling all city duties and responsibility.
Thanks and regards
Your sincerely
TASK B
According to the given scenario a credit officer for Trump fashion, a high street retailer
have received an applicants form a in house retail credit card. For this purpose draft a letter foe
explaining why request her has been denied. and on the same time strive to maintain her
goodwill as a cash customer. Herr Draft a letter to a Melinda Clifton and explain her why request
has been denied and her refusal letter have been a open door for future applications. For writing a
letter it is necessary that receiver not feel disappoint and all the reason for declined the credit
card is need to be mentioned without hurting it. So there is formal structure of writing a letter
From
Credit officer, trump fashion
a high street retailer
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To,
Miss Melinda Clifton of 976, Ashbrook drive
Subject: Decision on credit appreciation
Dear, Miss Melinda Clifton
Hello
Thank you for your interest in applying for credit with a trump fashion . We have looked your
credit application and welcomed your business. Unfortunately our company is unable to offer
you credit. We have carefully assessed and explained a credit report which is unfortunately
show that your business have various overdue(50+ day credit) payment pending. Your
employment history is outstanding, it is our credit company policy not to extend to an
individual who have a due payment over 50 days in last 11 months.
We also appreciate your interest in a in obtaining a our credit card company. It is noticed that
your work record is excellent and your income is also sufficient quality. We apologize for
canceling your request.
Disregard not being able to extend your credit but we like to aware you that our Layaway plan
and may hope that this services will benefit you. Pleases feel free to reapply for trump fashion
credit card once after your other debt has been settled and suitable time has elapsed. We warm
welcome you and appreciate your business.
Thanks and regards your sincerely,
Credit officer, trump fashion
a high street retailer
CONCLUSION
From the above report it is concluded that there are different way of writing a communication
letter and that is help in writing a business letter. Further, it can be concluded that writing it is
necessary to write in a effective manner.
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TASK C
INTRODUCTION
There are many business communication skill which help in successful co worker and
customer interaction. Through a clear communication skill both the speaker and the listener share
responsibility. Communication style help in differentiating between success and failure in
interpersonal transaction and interactions. Present report is based on JK roofers Ltd a small sized
construction company based in a lincolnshire. In this company more then 60% of skilled and
semiskilled employee are form Poland.
Purpose of this report is to gathered some information in which a way by which Brexit could
impact the JK Roofers Ltd.
Scope of this report is that I this it uncovered various impact of Brexit which can impact
positively and negatively to the JK roofer Ltd. Firm this company came to know which strategy
it can used for overcoming form its weak area and then various new strategies it can used fo
expanding its business. Apart form secondary information is collected and information is
gathered from a books, journals and by research.
BODY
Form the given article it can be stated that construction industry has benefited form
being a part of a EU. It is so because there are many workers move form one country to other
country to have filled lower skilled roles.
A survey conducted by financial group Smith and Williamson, revealed that construction
executives is in favor and exit form EU. However a decisions of leaving EU can upset this
balance and also stop the confidence and growth of the industry (Armstrong and et.al., 2014).
There is many uncertainty is surrounding in a global economy that is taxation, and funding is in
access which is removing a security form a UK's construction industry. Other factor is the access
of labor, free movement of labor between EU member states and UK is valuable assets for the
construction industry for example there are many semiskilled and non skilled labor came form
other EU states for working in a construction industry. Further there is a current cost of
construction is increased by average eight percent and form a last six month it is conterminously
rising. It is predicted that leaving UK may can increase the cost upto 15 to 20%. while on other
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hand Payne believes that construction industry need to growing in their own and focus on
encouraging women who are interested in working in the industry. It helps in meeting the
demand of company. The construction industry is currently reliant on foreign labor within a EU
company. However the chartered institute of building warned that regular migration of labor can
can affects the construction industry in UK. If there is reduced access to skilled workers form the
EUI which can be exacerbate a the skills shortage. Moreover there is a direct consequence in
term of loss of future funding form a EU sources for a important projects. There is impact of
Brexit on going to felt well beyond exports, there is a commercial link that companies have with
EU across the B2C space and B2B space and also with a EU itself. Links whether it is direct or
indirect with the EU mean that business is fundamentally risk with a Brexit. UK have a two way
for exiting from the European union according to the European communities act 1972 show that
there is impact but entails no negotiation with the EU and leave leave UK form its membership.
There is two year time scale provide to the EU for negotiating and with the EU and to leave the
UK and membership of world trade organization. Further UK can join a European Economic
Area, comprising Norway, Iceland for preserving its existing levels of access to the single
market. There are many thing which happened quickly and some point the construction industry
productivity can be affected.
CONCLUSION
From the above report it can be concluded that construction industry is benefited form
the part of EU and given the sector access to a lot of workers who have moved form one county
to other. UK construction industry can target the more youngster at school level and winding the
scope of people who are interested in a working with this construction industry in which it can
include more women and professional form a different background. Investors are also taking a
step ahead for formal exit to make sure that they can be protected form a negative fall out.
Further it can be concluded that industry is dependent on the import of construction materials
and equipment form EU countries is some particular industry that is Italy, Sweden and
Germany. Construction industry can face a higher cost for key inputs in construction. Further
house builders are the much affected by the sharp decline in their share price.
Recommendation
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Recommendation It can be recommended that JK Roofers Ltd. Is required to focus upon long
term growth and development instead of focusing upon the short term negative consequences of
Brexit. Furthermore, it is also suggested that JK Roofers should focus on areas such as managing
workforce diversity. As per the provided case scenario, majority of workers are from Poland and
the results of Brexit can increase ratio of turnover. It can be also recommended that the selected business enterprise should seek
for carrying out aggressive recruitment and selection process in order to fill the post which might
get vacant because of high rate of employee turnover. Instead of recruiting local people, the
company can start hiring skilled and semi skilled workers from other areas also. This will help in
carrying out smooth flow of operations and activities. Along with this, it can be also stated that
the above mentioned recommendation will help in providing different type of construction
related services to customers. It can be also recommended that the selected business should lower down its
marketing activities in order to sustain in such kind of situation. The rationale behind this is that
at present the demand of such services has been low down and therefore aggressive marketing
will also not provide desired results.
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REFERENCES
Armstrong, G. and et.al., 2014. Principles of marketing. Pearson Australia.
Brown, D.J., Browne, W.G. and Browne, B.A., 2015. Factors Affecting the Academic
Achievement of Marketing Students. In Proceedings of the 1986 Academy of Marketing
Science (AMS) Annual Conference (pp. 179-183). Springer International Publishing.
Kotler, P. and Armstrong, G., 2013. Principles of marketing 15th global edition. Pearson.
Kotler, P. and et.al., 2015. Marketing. Pearson Higher Education AU.
Lilien, G.L., Rangaswamy, A. and Bruyn, A., 2013. Principles of marketing engineering.
DecisionPro.
Rivera, J., 2016. Marketing Principles.
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