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Report On Volkswagen - Strategic Tools & Techniques

   

Added on  2020-02-05

15 Pages4819 Words122 Views
BUSINESS STRATEGY

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................41.1 Business missions, visions, objectives, goals and core competencies inform strategicplanning.......................................................................................................................................41.2 The factors that have to be considered when formulating strategic plans............................51.3 the effectiveness of techniques used when developing strategic business plans..................6TASK 2............................................................................................................................................72.1 Strategic positioning of a given organisation by carrying out an organisational audit.........72.2 Carry out an environmental audit for a given organisation...................................................82.3 The significance of stakeholder analysis when formulating new strategy............................82.4 Present a new strategy for a given organisation....................................................................9TASK 3..........................................................................................................................................103.1 The appropriateness of alternative strategies relating to market entry,substantive growth,limited growth or retrenchment for a given organisation..........................................................103.2 Justify the selection of a strategy........................................................................................10TASK 4..........................................................................................................................................114.1 Assess the roles and responsibilities of personnel who are charged with strategyimplementation..........................................................................................................................114.2 Analyse the estimated resource requirements for implementing a new strategy for a givenorganisation...............................................................................................................................124.3 SMART targets to the achievement of strategy implementation in a given organisation...13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

EXECUTIVE SUMMARYIt is essential for the Volkswagen to use their strategic tools and techniques in a effectivemanner so that it can help to attain its long term goals and objectives. With the help toorganisational and environmental audit the can knows their internal and external environment sothat they can overcome potential risk on the business operations. Apart form that they can alsouse Porters-five-forces-analysis model which can provide a guidelines for its strategic planningand they can provide competitive advantages over its rival companies in the airlines industry.

INTRODUCTIONStrategic planning is an organisational management activity which is used to setpriorities, resources, strengthen operations, ensure all stakeholders are working together to attaina common goals. It is efforts from the higher authorities in order to provide a right direction to abusiness organisation. There are various factors which can influenced the business operationsand success of the company (Teece, 2010). The present report is based on Volkswagen which isone of the leading brand in car manufacturer. They provide innovative and technologicallyadvanced products to its customers. The main purpose of this report is to understand strategicplanning process in order to achieve long term goals and objectives effectively. TASK 11.1 Business missions, visions, objectives, goals and core competencies inform strategicplanningIt is essential for a business organisation that to plan their goals and objectives in advanceand make its strategies accordingly. Each and every company having their own mission, vision,objectives and core competencies so that they make its strategic plan effectively (Astrachan,2010). There are mission, vision, goals & objectives and core competencies of Volkswagen asgiven below:Mission:A mission is the desire which a business unitwants to attain in the future. It can help todetermine their stakeholders and its potentialproducts and its quality. According to the casethere are mission statement of Volkswagen“The Group's goal is to offer attractive, safeand environmentally sound vehicles which cancompete in an increasingly though market andset world standards in their respective class”. Vision:The vision statement is another significant foreach and every company. It is related with thefuture outlook of the business organisation sothat they can provide consistent growth in the

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