Report

Report

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
Overview of the company............................................................................................................4
Triggers that influence the company to move into international markets...................................4
Using global marketing model compare two international markets............................................5
Methods of market entry used by Qbic Hotel to enter Indian market.........................................7
Potential marketing strategies......................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

EXECUTIVE SUMMARY
The term marketing is defined as the actions of the company to sell and promote the
products that also involve advertising and market research. It has been found out that there are
various factors that influences company to move at international level. There is various
difference between international market on India and Japan. It has been defined that different
types of methods available in market that company can uses to enter into new market. The
availability of communication mix as marketing strategies help business to reach at target
consumers.

INTRODUCTION
Global marketing refers to the method of adjusting marketing strategies of the firm to
adapt the conditions of other countries. It helps to promote products or services at international
level. The Report is based on Qbic Hotel. It will outline triggers that influence firm to move into
global market, marketing entry strategies, comparison of international markets, potential
marketing strategies etc.
MAIN BODY
Overview of the company.
The Report is based on Qbic Hotel. It is situated in London, United Kingdom. It is a 3.5
star hotel with restaurant. It offers the facility of different rooms like double room, standard
room, superior double room etc. The hotel is having nearly 171 rooms. The hotel is arranged
over 5 floors. It also provides other facilities like self parking, car charging point etc.
Triggers that influence the company to move into international markets.
There are various factors that influences an organisation to move into international
markets. These are as follows -
Growth and profitability -
One of the major factor that motivates firms to enter into international market is growth
and profitability. A lot of firms turn to global markets for growth. Introducing new products in
new market helps to increase customer base, sales and revenue. This will also help to improve
profitability of the company (Perera, 2017).
Economies of scale -
Firms enter into new market because it helps to expand the business that helps company
to achieve economies of scale. International approaches provide economies of scale while
sharing risks and cost between markets. Economies of scale happens when unit cost of the output
declines as volume of production increases.
Risk diversification -
Entering into international market helps firm to diversify the risk. Offering products in
various countries help to reduce the exposure of company to political instability, economic
instability within the country. It will helps to protect the business from different types of risks.
Uniqueness of product or service -