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MKT203 - Analysis of Woolworths Ltd - The Largest Australian Company

   

Added on  2020-03-04

24 Pages4614 Words47 Views
1COUNTRY/PRODUCT OPPORTUNITY BRIEFStudent NameInstitute Name

2Executive SummaryThe report will discuss in detail about Woolworths Ltd. which is one of the largest Australian companies and it is considered as one of the largest retail companies in New Zealand along with it is one of the biggest takeaway liquor retail chains in Australia. The company is also consideredas one of the largest manager in Pacific- Asia and it has employed around two lakhs of team members that are working in related and support offices with store and distribution centre all across Australia and New Zealand. The company also continues to grow in purchasing as well aswholesaling offices in Asia as well as in India. Retail chain is considered as most people aimed that is based in retaining intelligent workforce, recruitment and growing major market for the success. The policies, education, and development options with proper rewards and identifying programs with right kind of career options as well as right initiative to give a right balance with healthy work environment helps the company to develop in right direction (Armstrong et al, 2014). The report will discuss about Woolworth strategy to enter Greece’s Market. A brand neweconomic model helps in executing with an aim to develop an investment friendly organization culture which aims on a climate based on confidence as well as a firm belief on the skills of entrepreneurship with global orientation and competitive success. The country enjoys a high development rate in last ten years which is based by supportive and right kind of fiscal policies with entry by undertaking the Athens Olympic Games and EU based funding. In fact, in 2007 GDP development rate was around four percent among the largest in Europe. The high rate of development of Greece is also expected to go further by providing a right kind of platform for developing domestic market (Greenland et al, 2016).

3ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Market Analysis...............................................................................................................................5Size of the market and growth rates.............................................................................................5Population....................................................................................................................................5Market Barriers and Market Drivers............................................................................................5Organizational Analysis...................................................................................................................7Customer Audit and Buyer Behavior...........................................................................................77P’s...............................................................................................................................................8Competitor Analysis..................................................................................................................11Competitor Advantage of your Product.....................................................................................12Positioning Map of Competitors................................................................................................13 Macro environment.......................................................................................................................13PEST analysis............................................................................................................................13Porter five forces model.............................................................................................................17Value Chain................................................................................................................................18BCG Matrix................................................................................................................................19Conclusion.....................................................................................................................................21

4References......................................................................................................................................23IntroductionThe company discussed in report is Woolworths Ltd follows an Equal Employment Opportunity.There is diversity based strategy which is based on a certified as well as developed by the group as a top management. A diversity based strategy is also certified and further grew by the top level group where part of the company’s ongoing dedication to diverse culture. The companies where all kind of workforce is rightly treated and the target is here being provide a healthy work environment and customer needs (Lovelock & Patterson, 2015). It is important to appreciate that concept of diversity also adds importance in brining all kind of dissimilar angles to the current work culture and it can be seen in the communities. The belief of the company in providing a diverse market place has been developed and it comprise with Human Resource managers from all kind of divisions. The main aim of the report is to properly prioritize all the events in order to properly harness the diverse culture within the organization and also ensure that identifying diversity owned by the organization. Woolworth while entering in the national strategic based targets is related to Greece as a global center related to education, shipping, tourism, banking as well as commerce. There are other strong economic sectors as well and it also consist services, manufacturing, agriculture and construction (Lovelock & Patterson, 2015). This country is also looking to serve as main energy hub for the regions within the right framework for the Memorandum discussed in Athens and the main aim is to develop institutions for the functions of an integrated market.

5Market AnalysisSize of the market and growth ratesThe country has also revised Stability and development program that appreciate important kind of reforms helps in properly rationalizing the spending, rise in state based revenues, executing the gradual adjustment for fiscal and decreasing the deficit in budget with unemployment as wellas public spending (Henryks et al, 2016). In the year 2006, the overall deficit was further decreased from four percent of GDP to approx. two percent of GDP which in line commitment for EU.PopulationThe overall population is currently eleven million and is developing at a slow rate and the currentworking population is over four million and almost forty percent of the population of Greece lives in the area around Attica which mainly based on Piraeus and Athens where more than fifty percent of the industry in Greece and commerce is situated. The overall population is homogeneous and at the same times the areas like Athens and it is to lesser level the other in important cities, host a global community. The large portion in Greece’s population that is working is self-employed (Culley et al, 2017). Market Barriers and Market DriversFollowing is the detailed discussion: -1.There is lack of market liquidity that decreases the overall consumption, with necessary flexibility for suppliers on so many terms for payment and financing-sellers answers. The

6current situation has become worse with current imposition of control of capital and it hasslowly improved from that time (Culley et al, 2017). 2.The fierce competition in a traditional country like EU trading partners like Germany, UK, Netherland and France. 3.The suppliers in EU have a duty-free level along with a proximity to the current Greek Market with low amount of transportation cost as well as fast services.4.When the competition is high in so many sectors in Greece and can further be featured as the oligopoly market and making it more challenging for so many new entrants in order to penetrate the present market.5.EU has ranked Greece with low payment index and it also means that the overall risk is associated delayed payment specifically for public sector contracts.6.As per OECD, the country has one of the more limited business cultures as it is persistentto inward investment. It is important to understand here is that the business is heavily andconstantly regulated (Culley et al, 2017). 7.The share of public sector of present GDP has exceeded by forty percent. The public level procurement is continuously an important characteristic for the commercially based landscape. The Greece government also prefers as well as need foreign level bidders in order to partner with many Greek organizations. 8.Businesses also face constant transformation to the tax as well as regulatory based cultureor environment. Organizational Analysis Customer Audit and Buyer Behavior

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