Strategic Management Assignment (Solved)
Added on 2021-04-16
13 Pages2272 Words35 Views
Running head: STRATEGIC MANAGEMENTStrategic ManagementName of the StudentName of the UniversityAuthor note
1STRATEGIC MANAGEMENTTable of ContentsIntroduction......................................................................................................................................2Answer to Question 1......................................................................................................................2Answer to Question 2......................................................................................................................4Answer to Question 3......................................................................................................................6Conclusion.......................................................................................................................................9Recommendations............................................................................................................................9References......................................................................................................................................10
2STRATEGIC MANAGEMENTIntroduction The report helps in analyzing the different kind of functional strategies that can be usedby the respective company named Woolworths based in Sydney, Australia. The different kind ofanalysis is required to be done on the achievement of superior efficiency in comparison to thecompetitors. The analysis is required to be done on the material management of the company asthis will help in solving the different kind of processes that is used by them such as Just-In-Timeprocess. The analysis of the reasons of achieving superior efficiency in terms of differentproducts and services has to be analyzed effectively. The main aim and purpose of the report is to understand the different functional strategiesas this will help the respective company named Woolworths in achieving the superior kind ofefficiency in the entire competitive market. The structure of the report will include analysis of the different functional strategies thatwill help in solving the issues and gaining superior efficiency. The processes used by thecompany have to be analyzed along with reasons for achieving superior efficiency in terms ofgoods and services as well. Overview of Company Woolworths is one of the largest supermarket food chains based in Sydney, Australia. Itis the company that has extensive retail kind of interest through New Zealand and Australia.Woolworths Supermarket was founded in the year 1924 in the month of September. Thesupermarket is operating in more than 996 stores across Australia with more than 115000 team
3STRATEGIC MANAGEMENTmembers along with distribution centers. The revenue earned by the respective supermarket is5900 crores AUD till the year 2017 and they are succeeding in the market as well. Mission and VisionThe mission of the company is to satisfy the customers as well as the partners with theunique experience of shopping that offers proper quality and price based on commitment of theemployees. The vision of the company is to be independent along with innovative in which thedifferent customers are able to choose from the different wide range of the different goods atreasonable prices. Specific Activities Woolworths is famous for providing different kind of goods and services to theircustomers at an affordable rate. The main motive of the supermarket is to gain competitiveadvantage in the market by offering wide range of products and services in an effective manneras this will help in being more innovative in nature as well. Answer to Question 1Woolworths is one of the largest supermarket chains that is based in Sydney, Australia(Woolworths.com.au., 2018). Proper analysis is required to be done in order to understand thedifferent techniques that will help them in gaining superior efficiency over the other competitorsnamely Wesfarmers and ALDI. Proper external analysis is required to be done by Woolworths asthis will help them in providing ideas about the different moves of their competitors and it willhelp Woolworths in gaining cost advantage and differentiation advantage as well. Proper PEST
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