Constructing a report to the board of directors of Body Shop

This report discusses the sustainability initiatives, recycling program, single use plastic strategy, and implications to stakeholders regarding CSR and profitability of Body Shop.

REPORT

Contents
MAIN BODY..................................................................................................................................3
Constructing a report to the board of directors of Body Shop.....................................................3
REFERENCES................................................................................................................................5

MAIN BODY
Constructing a report to the board of directors of Body Shop
Sustainability: Body shop has launched the sustainability programme in which company
has focused on the mission of enrich not exploit. Firm has been involved in stopping the animal
exploitation by campaigning for global ban on animal testing in cosmetics. This campaign was
fully based on promoting the welfare of animal, creating sustainability aspects and ethical
production(Abdeen, Rajah and Gaur, 2016). In order for successful completion the company is
volunteering many workers to join the campaign so that their goals and objectives can be
achieved. Company was delighted to win the 2017 CorpComms Award for Best International
Campaign.
Recycling: It has been analysed that the packaging of beauty products creates landfills or
dirt the ocean. To reduce the effect of plastic Body shop has adopted a recycling work scheme.
In this they make sure that consumer returns their empty plastic bottles, tubs and tube to store so
that they can recycle them. Also staff members are being trained to put down the plastic bottle in
trash or recycle bin. They motivate consumers to not spread plastic everywhere in town and
instead give to them so that they can reuse or recycle them. Body Shop has launched community
trade programme in which they provide pound 5 to those individuals who have gone to their
stores in order to recycle their plastic bottles (Hasan, 2017).
Single use plastic: In this Body shop has taken the responsibility of Plastics for change
which has been the most discussed topic globally. In United Kingdom company has teamed up
with Terra Cycle who are involved in converting the single use plastic items into watering cans.
In order to make this initiative successful firm is facing various challenges like for example they
are finding it hard to manage this strategy across 3000 stores.
Implications to stakeholders regarding CSR and profitability: In order to establish
sustainability and performing corporate social responsibility Body Shop has been involved in
motivating employees to volunteer. It has been analysed that around more than 8000 employees
from all over the world has volunteer (Butler and Hoskyns, 2017). Company has been involved
in providing training to employees in order to get success in their mission. Body Shop is
ensuring that 100% natural products are being used while producing and delivering the product.

Also the firm is laying focus on sustainable packaging aspects, they make sure that the packaging
does not consists of any fossil fuel. They use profit and growth to lay positive impact on mind of
consumers. They are working to have a healthier environment and reduce poverty and promote
equality. This has led to the growth of Body Shop and also they are able to create sustainable
environment.

REFERENCES
Books and Journals
Hasan, R.A., 2017. Consumerism In Cosmetics Industry: The Case Study Of Corporate Social
Responsibility Practices Of The Body Shop In Pakistan. PEOPLE: International Journal
of Social Sciences.3(3).
Abdeen, A., Rajah, E. and Gaur, S.S., 2016. Consumers' beliefs about firm’s CSR initiatives and
their purchase behaviour. Marketing Intelligence & Planning. 34(1).pp.2-18.
Butler, F. and Hoskyns, C., 2017. Valuing unpaid labour in community Fair Trade products: A
case study of the contract between The Body Shop International and a Nicaraguan
sesame cooperative. In Gender Equality and Responsible Business (pp. 154-169).
Routledge.

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