CSR: The Body Shop

CSR: The Body Shop 1
CSR: THE BODY SHOP
Name:
Course:
Professor’s Name:
University:
City (State):
Date:

CSR: The Body Shop 2
Introduction/Overview
The Body Shop (TBS) is a London based multinational company. It was established in March
1976 by Dame Anita Roddick in Brighton. With continuously growing it has more than 3, 000
franchise stores in 66 countries. L’Oreal, who owned the company 2006-2017 sold it to Natura, a
Brazilian cosmetics brands for £880 million. Its mission is to develop its brand portfolios known
for natural and home-based cosmetics with a basic focus to enrich the products, people and
planet not just achievement in financial statements. It has initiated a sustainable business
development model by introducing with more than 1000 assorted products made of natural
ingredients, no chemical uses, eco-friendly substances, green production and product delivery
through the green marketing practices.
It has incorporated ethical value system in its business model since its foundation.
Corporate social responsibility (CSR) is its basic philosophy. It has positioned its brand as a
product for a good cause. It has formulated sustainable and integrated programs for all its
stakeholders like farmers, suppliers, trade partners, etc. It utilises only vegetarian inputs to its
cosmetic production system and forever against animal testing.
Analysis of CSR work
Stand Against Animal testing
The body shop is well-known for its stand against animal testing of cosmetic products as they
supposed that testing toiletries and cosmetic on the animal are unethical. It believes in producing
high quality, innovative products with completely from natural ingredients without harming any
animals. Also, refuses to deal with suppliers who test on animals. The Body Shop has shown
strong commitment and has set high monitoring standards for its peers around the world.

CSR: The Body Shop 3
Human Rights Defense
Over the procedure above 40 years of development, The Body Shop respects local, political and
all cultural differences and always ensures that all their business activities adhere to basic human
rights provision. By upholding the influence of media through marketing campaigns and in stores
across the world. It always conveys the message of equal rights to every individual and strives to
persuade their supplier by their influence for the justice in a trade to ensure proper working
conditions, protection of privacy and appropriate security for all. The Body shop has worked in
the past with the UN (United Nations) to create awareness of violence against children and have
regular audits to have a check on this.
Protect Planet Earth
It believes in supporting environmentally responsible materials and promotes technology that
harnesses renewable sources of energy and sustainable raw materials. The body shop only using
recycled materials for the packaging of all products, decrease energy utilisation in production
and seek different renewable sources of energy to meet growing demand. It powerfully
supporters for sustainable development that does not incorporate the aptitude of the upcoming
generations to meet their requirements. It sets global standards which require all stakeholders to
adhere to relevant international legislation or conventions.
The Body Shop Foundation
The body shop foundation works closely as a charitable provision of the body shop. Since 1989,
it supports and funds different innovative project worldwide based on social and environmental.

CSR: The Body Shop 4
It is fundraising over £21 million to thousands of minor projects and charities based on human
rights, environmental protection, and animal welfare.
Activate self-esteem
The body shop always encourages self-confidence, self-worth, self-awareness, and self-
acceptance. As a powerful cosmetic brand, it creates meaning for a value of an individual such as
they always promote socially positive messages of their media campaign. The messages inspire
audiences such that everyone has their concept of beauty, to respect themselves, look after their
body and soul, being proud of yourself and what they do, not just how they look compared to
others.
Support for Community Fair Trade
The community fair trade was launched in 1987 to create trading relationships directly with
marginalised communities around the world; the body shop aims to prevent injustice to small
producers who are often at the unfortunate end in case of global crises. It wants to give a fair
living wage, sustainable community development, and a long-term relationship. Through this
community trade, the body shop sources high-quality natural ingredients, gifts, and accessories
from the four places of the world, whereas serving to bring social adjustment for the
smallholders and artisan who create them. Likewise, Community fair trade programmed offers
access to a market were out of reach for their communities and people with low-cost raw
materials for its products, with a tinge of ethics on it. Nowadays, the body shop has 26
community trade dealers in 21 nations worldwide, as well as benefiting 300,000 people.
Moreover, the above 1,200 products, 80% cover at least one Community Fair Trade ingredient.