Assignment on Strategic Management - Loreal Company
16 Pages2806 Words172 Views
Added on 2019-11-12
Assignment on Strategic Management - Loreal Company
Added on 2019-11-12
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Running Head: ReportContentsExecutive Summary.....................................................................................................................................3Introduction.................................................................................................................................................4Internal and External Analysis.....................................................................................................................5Stakeholders of the Loreal.......................................................................................................................5SWOT Analysis...................................................................................................................................6PEST analysis..........................................................................................................................................7Political factors....................................................................................................................................7Economic factors.................................................................................................................................7Social factors.......................................................................................................................................8Technological......................................................................................................................................8Legal Factors............................................................................................................................................8Environmental Factors.............................................................................................................................9Marketing Strategies....................................................................................................................................9BCG Matrix.............................................................................................................................................9Ansoff Matrix........................................................................................................................................11Recommendations.....................................................................................................................................12Conclusion.................................................................................................................................................13References.................................................................................................................................................152
Running Head: ReportExecutive SummaryThere are enormous strategic options available with the organization used to build the companyreputation and useful for the growth of the company. The report outlines the analysis of the internaland external environment and SWOT analysis before choosing the right strategic path or the option.However, with the help of the Ansoff Matrix , the company can analyze the best strategic optionavailable to them. The Loreal group of the company is, hereby, taken as an example to understand the concept of thestrategic marketing and the competition level faced by the companies in the cosmetic industry. Thereport covers the SWOT analysis , PESTLE analysis , BCG matrix and the Ansoff Matrix , for choosing theright strategic option that fit for the Loreal Company. 3
Running Head: ReportIntroductionThe Loreal Company is the famous brand of beauty or cosmetics products. The company is distributing its business all around the world in 130 countries. The company was founded in the year 1953 in Paris. Loreal has a strong growth from the previous years. The reports of 2014 revealed that, the company earned operating profit of approximately 3890 million Euros. The Loreal company focused to attract the cosmetics companies and keep consumers by focusing on the innovation and creativity. Loreal owns many luxurious brands like Garnier, Maybelline, Ralph Lauren and Armani. The company also owned professional products like Matrix and Kerastase. Moving further, the Loreal group is founded by the Eugene Scheller. The Loreal group offers a wide variety of the products of the cosmetics such as Skin care, Make-up, Hair care, and Sun care professional products and the company is the largest brand of the beauty products in the world. Mission: The mission of the company is to produce the innovative cosmetics products for women as well as for the men. The mission statement of the LOreal group is to provide the beauty for all. Vision: The vision of the company is to win the hearts of the billion consumers of the world by providing innovative and creative products in the future and these products will meet the needs and desires of the consumers [ CITATION mDe13 \l 1033 ].Values: The values of the Loreal are expressed in the daily routine of the team members of the company. The company values are:Innovation of the productsPassion for the cosmetic business 4
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