Problem Arises in Tourism Management due to Over Exposure of Social Media

Report

Table of Contents
Title :- “To study about the problem arises in tourism management due to over exposure of social
media platform in tourism destination selection”. A study on tourism industry.............................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explanation of problem ..............................................................................................................3
Results of previous research........................................................................................................3
Approaches to resolve problems.................................................................................................5
REFERENCES................................................................................................................................6

Title :- “To study about the problem arises in tourism management due to over
exposure of social media platform in tourism destination selection”. A study
on tourism industry
INTRODUCTION
Tourism industry is started growing at the rapid pace due to the development of
technology and infrastructure. As this made it possible for the travellers to visit their dream place
for fulfilling their leisure related desire (Misirlis and Vlachopoulou, 2018). The growth of
tourism industry is also growing due to increase in trend of social media marketing, but at the
same time it is also creating more problems in front of the players operating in tourism sector.
This report put light over these issues related with over exposure of social media sites. In this
report it contains a description regarding problem, a previously performed study and methods to
be used for conducting study further.
MAIN BODY
Explanation of problem
With the increasing trend of social media sites for sharing information and approaching
customers toward a particular services, the travel and tourism industry get expanded (Xiang, Du,
Ma and Fan, 2017). But this in turn also brings up negative influence over the business as well
by increasing the competition. The major issue involve in this over exposure of social media sites
by consumers is that their demand changes in frequent manner and on other side the brand
switching is also become very much common. As customers get more and more information
from social media information or by getting influence with the Vlogger or bloggers who provide
them information about a particular destination or service provider to choose. This in turn affect
the performance of tourism services provide which is consider to be a major issue these days in
tourism and management (Pedrana, 2014).
Results of previous research
As per the view point of Juliet Carnoy, 2017, social media has changes the ways
companies mainly communicate with its customers. By adopting this digital platform, a big raise
in popularity of social channel has arise which transform the way customers communicate with
brand and manner they receive information. Now, the travellers based their decision more often