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[PDF] Tourism and Economic Growth

This module booklet provides information about the Research Project for the Pearson BTEC (HND) Tourism Management qualification at the UK College of Business and Computing. The booklet includes the aim, learning outcomes, unit content, teaching and learning activities, and methods of delivery for the module.

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Added on  2020-12-30

[PDF] Tourism and Economic Growth

This module booklet provides information about the Research Project for the Pearson BTEC (HND) Tourism Management qualification at the UK College of Business and Computing. The booklet includes the aim, learning outcomes, unit content, teaching and learning activities, and methods of delivery for the module.

   Added on 2020-12-30

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RESEARCH PROJECT
[PDF] Tourism and Economic Growth_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Project specification ..............................................................................................................11.2 identifying the factors which contributes to the procedure of research project selection......21.3 Literature review....................................................................................................................31.4 Research project specification ..............................................................................................51.5 Project plan ...........................................................................................................................5TASK 2............................................................................................................................................62.1 Matching resources efficiently to research questions or hypothesis......................................62.2 Undertaking proposed research investigation........................................................................72.3 Recording of data ..................................................................................................................9TASK 3..........................................................................................................................................103.1 Research Evaluation techniques..........................................................................................103.2 Interpretation........................................................................................................................133.3 Recommendations................................................................................................................19TASK 4..........................................................................................................................................194.1 Media presentation...............................................................................................................19REFERENCS.................................................................................................................................20
[PDF] Tourism and Economic Growth_2
INTRODUCTIONTourism is recognised as the fastest growing industry in the world. There has beentremendous growth in a sector in last few years. Travelling is considered to be as main factor inthe procedure of tourism. In tourism sectors tourists or visitors are important stakeholders thosewho buy goods or services offered by an organisation. Decision making procedures by touristrelated to travelling as well as selecting the place to visit is considered to be as very complexprocedure. There are many constituents such as personal factors, attractiveness of destination,previous experience of visitors at particular place etc. Emergence of digital technology hasbought great development or advancement in communication as well as information technologieswhich has greatly effected the decision making procedure by visitors. The positive change in anindustry has been possible with the use of advance technology. Emergence of social mediaplatform or digital technology has provided customer an ease in getting access to informationprovided by tour and travel companies. With the emergence of digital technology, it has beenpossible for customers to book online tickets and make payment for services avail by them.Facilities as well as other additional services provided by tour and travel companies have directas well as significant influence on decision making procedure by tourist or visitors.The present report has focus on analysing the influence of digital technology onconsumer decision making in travel; and tourism sector.TASK 11.1 Project specification Background of the study Earlier, tourism was confined to travelling for the religious or business purpose. But withthe development in technology has enabled tour and travel organisation to provide additionalfacilities as well as suitable services to customers. Emergence of social media sites has providedfirm an opportunity to communicate directly with people and allows business entity to influencepeople to travel at particular destination. Growth in technology has provided travel and tourismcompany a chance to improve customer service and provide good experience to tourists. Asexperience gained by an individual at specific tourist place has major influence on personbehaviour and influence on decision to visit particular destination. With the advancement indigital technology, there has been change in decision making pattern by customers in hospitality1
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sector. Earlier people used to visit travel company office for collecting information aboutpackages as well booking tickets. It was quite time as well as cost consuming procedure.Morden Decision making procedure by customer in hospitality sector includes various phases .At the initial Stage , an individual uses social media or travel company websites for accessingto the information about the packages offered by an organisation. Emergence of internet as wellas growth in online tourism business has provides customers an ease in comparing the price atwhich same tour packages has been offered by two different travel enterprise. Emergence ofinternet as well as advancement in technology has provided tourist or customer an ease inviewing as well as selecting different travelling option. In addition to this Short messagingservices provide a lot of information including booking confirmation.Aims and objective of research Aim of the investigation – To analyse the influence of digital technology by customers in traveland tourism industry in context of TUI company.Objectives of research -To develop the understanding about effect of digital technology on consumer decisionmaking procedure in travel and tourism sector.To analyse the way digital technology or social media influence tourist.To identify the decision making process by people in travel and tourism industry.To determine the influence of digital services provided by travel company on customers.To develop the understanding about what factors influence the choice of tourist orcustomer in travel and tourism industry.To analyse the way advancement in technology has changes the pattern of decisionmaking process by client in hospitality sector.To develop the understanding about the importance of technology in travel and tourismsector.To suggest marketing strategies which can be utilised by TUI company for influencingthe choice of customers.1.2 identifying the factors which contributes to the procedure of research project selectionThere are many factors has encouraged scholar to conduct study on topic analysing theinfluence of digital technology on customer decision making procedure in travel and tourismsector. One of the important reason is researcher wants to develop the understanding about the2
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extend up to which social media sites are utilised by customer during travelling planningprocedure. Another rationale of selecting the specific topic for investigation is increase in theperceived level of influence of social media in tourist choice related to specific destination.1.3 Literature reviewAccording to the view of Dalsgaard and Gad, (2017) who has stated that emergence ofdigital technology has bought the tremendous change in way of doing business. As per theopinion of Al Habsi and Rameshkumar, (2016) emergence or development of interactive siteshas made people social creature. He has also stated that people or customer utilise internet inorder to express themselves by communicating directly with an organisation. According to theperception of SZIVA and et.al, (2017) who has stated that digital media or other advancetechnology has gained popularity due interactive feature provided by it. As per the view ofMangematin, Sapsed and Schüßler, (2014) who has said that sharing experience activity fromone person to another become one of the main influential factor in the decision makingprocedure especially in travel and tourism industry. According to the thinking of Coupey, (2016)The more interactive social media platform or websites allow customer to communicate directlywith travel company and become a part of online community. As per the opinion of Garcia-Morales and et.al, (2018), advancement in technology intravel and tourism sector has helped business entities in developing travelling concept andinfluencing people to travel. According to the perception of El Azhari and Bennett, (2015) whostated that the issues faced by travel and tourism organisation presently is new customers thosewho are more information oriented. On the other hand Ratten, (2017) has argued that travelenterprises are facing the issues related to providing the real experience to tourist.According to the view of Lee and Kim, (2016) who stated that introduction of travellercommunity and increasing in travelling activities by people are the important evidence whichshows the positive influence of growth in technology on customers decision making procedure.As per the view of Gunasekaran, Subramanian and Papadopoulos, (2017) Social mediumplatform is a place where people can share their views, experience related to specific touristplace or travelling. According to the perception of Dalsgaard and Gad, (2017) communities arecreated by consumer sharing same interest .As per the thought of SZIVA and et.al, (2017) who believes that Inbuilt characteristics ofthe traveller community is very close to the characteristics possessed by the new travellers,3
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which became increasingly have control as well has become an important player in theprocedure of creating and shaping the brand experience. According to the view of Coupey,(2016) who stated that determination made related to tourism activities is an individual decision,not the judgement of the group. As per the thought of El Azhari and Bennett, (2015) who stated that people in society isliving the second phase of internet development. According to the view of Lee and Kim, (2016)who said that Web suitable online platform when customer in travel as well as tourism can availvariety of services. As per the thinking of Ratten, (2017) buy using the social media platform ,customer can provide feedback, suggestions related to the services as well as facilities providedby travel and tourism organisation.According to the view of Lee and Kim, (2016) social media platform can be consideredto be as an application with the web base provide interactive facility to customer. He also statedthat by utilising the social media sites users or people can share their experiences or information.As per the thinking of Windham and Coupey, (2016) who believes that tourists getempowerment from internet. He also said that by utilising the social media platform, customerget easily get access to variety of information sources which will further assist them in makingsuitable decision related to travelling.According to the view of El Azhari and Bennett, (2015) who have stated that internetprovides personalization features to people and customer have expectation that marketer orcompany will able to fulfil their demand. As per the perception of McCabe,(2009) in travel andtourism industry customers are the stakeholders those who decide recreational activity whichare to be conducted by travel company at specific destination.According to the thought of Al Habsi and Rameshkumar, (2016)he fields of customerbehaviour is the study of procedure adopted by an individual, groups in order to select, decide,use as well as related to purchase of a product, service, experience as well as idea to meet thedemand and impact of the procedure to customers.As per the perception of Gunasekaran, Subramanian and Papadopoulos, (2017) who havestated that there are the different series of steps are conducted by customer in travel and tourismindustry in order to purchase goods or services. The decision making procedure involveidentification of problem, searching, alternative evaluation and selection. According to the viewof Garcia-Morales and et.al, (2018), who stated that perception of an individual as well as4
[PDF] Tourism and Economic Growth_6

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