Range of different corporate focused events and their strategic goals

Report

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Range of different corporate focused events.........................................................................1
P2 Compare and contract the difference between corporate and leisure events.........................2
TASK 2............................................................................................................................................3
P3 Range of different types of corporate events and access how they meet different strategic
focus and goal.............................................................................................................................3
TASK 3............................................................................................................................................5
P4 Different criteria to identify the potential audience for new corporate event.......................5
P5 Key elements of basic feasibility study for a corporate events..............................................6
TASK 4............................................................................................................................................7
P6 Plan for corporate event with applying planning and promotional principles.......................7
P7 Process implemented for planning and promotion of corporate event..................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Management of corporate events refers to the process through which planning, organising
of different official events is possible. There is requirement of proper analysing of consumer
requirement and demand through which satisfaction is possible. In corporate events, there are
different type of events such as conference, training, appraisal ceremony, retirement ceremony,
corporate dinners, etc. so there is difference in their demand as well. This report is based on
Banks Sadler Ltd. Which provides services for planning meeting (Austin and Pinkleton, 2015).
Management of organisation have to evaluate what type of resources are required and this makes
proper change in operations as well. In this report, there will be focus on comparison in leisure
and corporate events, different types of corporate events, importance of feasibility study for
proposed corporate events, process of planning and promoting a corporate event.
TASK 1
P1 Range of different corporate focused events
Corporate events are organised by organisation or head office of association in order to
motivate and promote workers. Sometimes corporate events are organised by association to
accomplish targets and goals set such as team building meeting, product launch, etc. Hence there
are different types of events which are organised under corporate structure, managers of Banks
Sadler Ltd. must analyse reason and provide facilities accordingly. Some events are discussed as
under-
Trade shows/ Exhibitions- There are many trade shows and exhibitions organised by
companies to increase their sales and increase availability for consumers. These are the events
which are organized for some days in case any organisation is launching event. In exhibitions,
many organisations have stall/ canopies where they outlay their product (Bakke and et. al.,
2016). In this event, there must be proper paring slots, lighting, stage and announcement facility
through which trade show become successful and client is satisfied with services offered by
Banks Sadler Ltd.
Award ceremony- There are award ceremony as well organised by many big
organisation. This event is organised once in year, so there must be availability of refreshments
or dinner. This is the event which is organised to motivate work force or any other party
associated with company. In award ceremony, managers of Banks Sadler Ltd. Can provide or ask
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for proper dinner for participants which can be optional but with it, there will be ease Banks
Sadler Ltd. in delivering better services.
Launch Events- Launch event is performed because association wants to launch some
product or service in public. In this event there are external parties as well who want to get
knowledge about it. Hence there is requirement of proper parking facility and large space is
required.
VIP events- VIP events are organised once in year or sometimes twice. When there is
proper understanding, then it will be easy for them to understand changes and take actions in
consideration to it. When some foreign delegates or stakeholders arrives then this event is
organised. In this event lavish services are required for providing satisfaction to them (Boateng
and Abdul-Hamid, 2017).
Shareholders meetings- There are some meetings such as Annual general meeting,
general meeting, extra ordinary general meeting, etc. which are organised for sharing
organisation's performance. In this case, there will requirement of refreshment and dinners as
well. Large space is required in such meetings because many people participate. Proper security
measures have to be planned.
Above mentioned are the some events organised under corporate events, but there is
difference in demand as per type of audience and tenure of organising events. Hence
management of Banks Sadler Ltd. must analyse it proper and provide best facilities.
P2 Compare and contract the difference between corporate and leisure events
Corporate events are organised for some official purpose and to communicate with stake
holders. This is the way through which operations are performed in better and effective manner
but this is done in official manner. While leisure activity are performed when people want to
utilise their free time. This is the time full of joy and main motive is to rest and relax.
With conducting both the events, there is ease in creating connection with the people. If
there is sometime new, then in both the events, it is easy to reveal in front of others (Cagliano,
Grimaldi and Rafele, 2015). There is easiness in taking feedbacks from people because all the
individuals have knowledge but there are possibilities of some difference in it. Reviews about
some specified services affects both leisure as well as corporate events because people analyse
feedback about it and then prefers to avail services.
Basis Corporate events Leisure events
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