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Reputation Management - PDF

   

Added on  2021-06-17

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Reputation Management 1REPUTATION MANAGEMENTNameInstitutionCourseTutorCity/StateDate

Reputation Management 2Russia ban from 2018 Winter OlympicsIntroductionCrisis is defined as an unexpected occurrence that disrupts and threatens organizations operationsand if not properly and timely managed, can lead to severe consequences. Crisis can also be defined as a non-routine event that damages the reputation and the image of an organization. Generally, a crisis leads to three possible threats to an organization (Lunawat 2016, p. 165). First,a crisis can lead to financial loss through loss of market share, disruption of normal operations, or/and loss of money through lawsuits concerning the crisis. Secondly, a crisis can lead to public harm by causing injuries or death. A disaster can also destroy the organization's reputation and image (Poppo & Schepker 2010). Typically, the three threats of crisis are inter-connected because, public harm leads to financial and reputation loss, while reputation loss has financial implications for the organization. There are various types of crisis which includes natural disasters, workplace violence, technological turmoil, rumors, organization misdeeds, and terroristattacks. Since a crisis is an event that can occur any anytime without warning, how an organization reactsand handles a crisis after it has occurred is very crucial (Doorley and Garcia 2011, p. 310). Reputation management is a process designed by an organization to lessen or if possible to prevent the damages that a crisis can cause to the organization or the stakeholders. Reputation management is more concerned with shaping public perception of an organization by influencingthe information they get after a crisis has occurred. An effective crisis management process includes communicating to the public and the parties involved in a crisis (Humbach 2012, p. 97).The first thing to do after a disaster is to address the public, the customers, and the stakeholders

Reputation Management 3the extent of the damages caused by the crisis and what the organization is doing to manage the crisis. This report evaluates and analysis a crisis where International Olympics Committee banned Russia from competing in Winter Olympics due to doping allegations.BackgroundThe news about Russia ban from participating in the 2018 Winter Olympics came as a shock to the athletes, the Russian Olympic Committee, and the world. The committee and the organizers reached the decision after two Russian athletes tested positive for banned substances and more than 160 athletes from Russian failed to prove that they were clean. In the sporting history, Russia became the first nation to be banned from participating in the Olympics games due to doping (Chau, Thomas, Clegg, & Leung 2012). The International Olympics Committee does not tolerate doping because it is a serious offense which undermines the integrity of athletes as it is viewed as cheating. The decision by the committee to ban Russia from the winter Olympics meant that no official from the country would be allowed to attend the opening and closing ceremonies, and no athlete would compete under the Russian flag. However, the ban on Russian athletes was not actually a total ban because IOC said that individual Russian athletes could be allowed to compete if they proved that they had not violated doping rules (Ivanova, Boghosian &Rabin 2007, p.306). Additionally, the committee said that those athletes who passed the screening process would be allowed to participate under the title, “Olympic Athletes from Russia(OAR).” This means that no Russia flag or uniform will appear at the event.International Olympics Committee president Thomas Bach referred Russia attempts to breach the doping violations as "an unprecedented attack on the integrity of the Olympic Games and sport." Regarding the move to ban Russian medalists to participate in the Olympics, many

Reputation Management 4athletes felt that they were unfairly denied an opportunity to participate in the sports and they hadplanned to boycott the Olympics even before the decision was made. However, Bach said that Olympic boycott had never achieved anything and furthermore, the clean athletes were allowed to participate. The president said that the reason to enable clean athletes to compete was to show that there were still clean athletes in Russia. Russia’s decision to cheat in international sports started in 2010 when they performed below the expectations by scoping only a total of 15 medalsduring the Vancouver Winter Olympics. This was a big blow to the nation since they were preparing to host the 2014 Olympics in Sochi. From this incidence, the Russian Olympics Committee decided to come up with ways of winning back their glory and it worked perfectly well for them. The committee drafted state-sponsored ways of ensuring the athletes shine in the Olympics such as cover-up operations and swiping urine samples to beat the doping rules (Emrich & Pierdzioch, 2013, p.115). The controversy and uncertainty surrounding Russia ban from 2018 Winter Olympics traces its history back in 2015 when the World Ant-Doping Agency released a report with enough evidence showing that Russian athletes received state-sponsored systems from their country which gave them an advantage in the international sports. The report showed that Russia victory in athletics was not genuine because most of the athletics were under the influence of the illegal substances. The agency revealed more evidence during the 2014 Sochi Olympics where more than 1000 athletes participating in various sports had manipulated their doping results by swipingtheir urine samples. The OIC felt that Russia has been hijacking international sports competitionsand competitors, coaches and fans have been deceived by Russians ("Russia duped world on doping 2015). During the Sochi Winter Olympics in 2014 where the country won a total of 33 medals, 13 of them gold, investigations revealed that the urine samples of 12 athletes were

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