CRM Implementation in Wesfund

The aim of this assignment is to provide a detailed walkthrough of the CRM implementation in Westfund Health Insurance company. The customer relationship management could be described as the combination of the practices, technologies and the strategies that are used by the companies for managing and then analyzing the customer interactions and the data all through the customer lifecycle, with the main goal of improving the customer service relationship and then assisting in the customer retention and then driving the sales growth.