How Globalisation Drives Business Success - Research Presentation

This research presentation explores the impact of globalisation on business success, focusing on Tesco PLC. It examines the benefits of globalisation, the main business drivers for Tesco, and the challenges faced in global markets. The research methodology includes both primary and secondary data collection. The presentation concludes that globalisation provides opportunities for companies to access international resources and expand their market share.

Research

Aims of the Research
• Topic of the research - “How globalisation can drive business success”

Research Objectives
• To understand the term globalisation and its benefits to a company.
• To identify main business drivers for Tesco PLC that may lead to success at
international level.
• To access the issues faced by Tesco PLC in regards to global business drivers.

Research Methodology
• In the current investigation both the primary and secondary sources of data collection
are used by investigator.
• Sample size basically means number of respondents selected by the researcher from
whole population size. In this research work there are total of 30 respondents who are
selected as sample size.
• In this method there is no specific criteria respondents are selected on a random basis.

Theme 1
Q 1) Do you have any knowledge related to
the term 'globalisation'?
Frequency
a) Yes 26
b) No 4

Theme 2
Q 2) As per your views, does globalisation drive
success of business?
Frequency
a) Agree 27
b) Disagree 3

Theme 3
Q 3) What are the different advantages of globalisation
to business?
Frequency
a) Quick access to advancement 12
b) Increase in sales performance 8
c) Better approach to business opportunities 10

Theme 4
Q 4) Is it required by Tesco to have strong strategies while
working in foreign markets?
Frequency
a) Yes 25
b) No 5

Theme 5
Q 5) What are different obstacles that Tesco will face
while entering into international markets?
Frequency
a) Large number of competitors 14
b) Changes in political factors 7
c) Low attention to local customers 9

Theme 6
Q 6) As per your views, does globalisation influences
performance of business?
Frequency
a) Yes 22
b) No 8

Theme 7
Q 7) According to the above mentioned factors, what is the
major obstacle that Tesco has to face while entering
international markets?
Frequency
a) Ease in access to financial resources 5
b) Technological factors 23
c) Access to large market 2

Theme 8
Q 8) As per your views, is Tesco having effective
strategy to expand successful business in
international markets?
Frequency
a) Yes 26
b) No 4

Theme 9
Q 9) According to your views, what are various kinds
of resources needed for doing successful business
internationally?
Frequency
a) Technological resources 25
b) Financial resources 3
c) Human resources 2

Theme 10
Q 10) According to you, what will be the best strategy for
Tesco to enter into foreign markets?
Frequency
a) Joint ventures 14
b) Franchising 16

Conclusion
• From the above report, it is concluded that globalisation is an important factor
which benefits performance of business and also economies.
• Globalisation leads to business opportunities for various companies as they can
easily have access to resources from international markets.
• The main advantage of expanding business in international market is
enhancement of market share and increase in number of customers.

References
• Zajda, J., 2015. Globalisation and its impact on education and policy. In Second
international handbook on globalisation, education and policy research (pp. 105-
125). Springer, Dordrecht.
• Oyemomi, O., Liu, S., Neaga, I. and Alkhuraiji, A., 2016. How knowledge
sharing and business process contribute to organizational performance: Using the
fsQCA approach. Journal of Business Research. 69(11). pp.5222-5227.