Employee Motivation and Performance

This assignment delves into the crucial relationship between employee motivation and organizational performance. Students are tasked with researching various motivational theories, identifying key factors that influence employee motivation, and analyzing the impact of motivation on job performance. The assignment emphasizes understanding different perspectives on motivation, the role of leadership styles, and practical strategies for enhancing employee motivation within organizations.

Research & Analysis
Project

Table of Contents
TOPIC..............................................................................................................................................1
SECTION 1: RAP ...........................................................................................................................1
Overview.....................................................................................................................................1
Project objectives........................................................................................................................2
Research questions......................................................................................................................2
Rationale.....................................................................................................................................2
Information gathering..................................................................................................................3
Monetary and non-monetary factors of impacting motivation of employee...............................4
RESEARCH METHODOLOGY.....................................................................................................7
RESULTS, ANALYSIS, CONCLUSIONS AND RECOMMENDATIONS...............................10
Data Analysis............................................................................................................................10
Theme 1: Total number of years you have been working for Thomas Cook...........................10
Findings and Discussion ..........................................................................................................17
Conclusion.....................................................................................................................................19
Recommendations..........................................................................................................................21
Skills and Learning statement .......................................................................................................23
1. Reflection on Learning from meeting with my mentor .......................................................23
2. Achievement of the RAP research objectives.......................................................................25
3.Demonstration of my interpersonal and communication skills during the project work.......26
4 Reflection on how undertaking the RAP helped you in your accountancy studies and/or
current employment role...........................................................................................................27
REFERENCES..............................................................................................................................29

TOPIC
“A critical review of key factors or indicators in the motivation of employees in an organisation”
SECTION 1: RAP
Overview
Motivation is considered as one of most significant aspect for every business firm because
it allows to accomplish objectives in desired manner. By having an effective consideration of
such measures the issues can be resolved so that goals and objectives can be accomplished.
Motivation is estimated as the blend of interior and outside components that effects the want and
vitality face to face to proceed with the activity. In other angle, it is a component that assumes a
key part in change of responsibility while playing out the characterized part. It likewise upgrades
assurance of the individual to work in viable way with the goal that objectives can be proficient
in proper way (Manzoor, 2012). Number of business associations is thinking about it as a basic
factor since it helps in achieving different fiscal and non-financial advantages that can lead
business to noteworthy level of accomplishment. It is fundamental for business associations to
guarantee that they are giving better fulfilment to representatives with the goal that their
assurance can be moved forward. Ebb and flow explore proposition will be intended to break
down the effect of inspiration on work execution. Inspiration assumes a key part in achievement
of hierarchical objectives so it is noteworthy for business firms to think about it as basic factor in
the present focused condition. There are different elements that effect the inspiration level of the
individual and effect the general improvement of working environment (Yidong and Xinxin,
2013).
By having an effective consideration of motivation factors the issues in terms of
sustainability can be resolved. Understanding motivation among members allows to have better
performance because it also assist in framing better policies. Through motivation theories the
issues in terms of sustainability can be resolved. It has been noticed that motivation within
organisation also improves the workplace productivity. It assist in meeting goals and objectives
and ensure that long term sustainability can be advanced. In order to have effective
accomplishment of the framed aim, it is necessary for members to have application of objectives.
With an assistance of members the research problem can be addressed in more effective manner
(Cherian and Jacob, 2013). Through having a gathering of information and analysis according to
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designed objectives the overall understanding of practice can be advanced in critical manner. It
assist in meeting objectives and ensure that standards are being well maintained.
Project objectives
 To assess the monetary and non-monetary factors which makes impact motivation of
employees in an organisation.
 To understand the importance of motivation to retain employees within organization
 To examine motivation factors which impacts the performance of organisation
 To recommend ways that improves motivation of employees and advances overall
working of organisation.
Research questions
 What kind of monetary and non-monetary factors impacts the motivation of employees in
an organisation?
 How significant is motivation to retain employees within organization?
 How motivation factors impacts the performance of organisation?
 What key methods are to improve motivation of employees and advances overall working
of organisation?
Rationale
In modern era, number of businesses are focused towards application of diverse
motivational theories in order to have effective development of morale standards. By having an
understanding about such norms the issues can be resolved which are faced by companies in
regard to motivation. There are not very many scientists, who have directed the examination on
inspiration yet they have not talked about the components of inspiration and their effect on work
execution. Because of this, the analyst who is a piece of present investigation has chosen to lead
an examination on the worry subject. This exploration will be founded on estimating inspiration
of the workers inside association. In this regard the Thomas Cook is being considered as an
association for the present examination (Diefendorff and Chandler, 2011). The method of
reasoning behind the determination of this movement firm is that it is one of driving visit and
travel Company on the planet. Association assumes a key part being developed of movement and
tourism area. It is critical to comprehend the part of inspiration as it has coordinate connection
with the development of the business firm. This exploration will make an essential measure of
commitment in writing also. With a help of the discoveries, the administration of business
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association can without much of a stretch plan its human asset rehearses. It will aid powerful
advancement of workforce and leads business to noteworthy level of accomplishment. In the
present aggressive market of movement and tourism industry, it is fundamental for the
organizations to fulfil their representative's desires all things considered. It will likewise upgrade
the inspiration level and incite them to work in more compelling way (Anderfuhren-Biget, 2010).
The key thought process of the investigation will be to examine the effect of inspiration on work
execution and hierarchical improvement. It will encourage in assessment of key factors that
effects the inspiration level among representatives. In this regard, Thomas Cook PLC and its
work culture will be considered as a basic perspective.
In addition to this, it can be said that by having an effective development of key measures
in regard to motivation the issues can be resolved. It has been witnessed that long term
opportunities in terms of sustainability can be attained effectively with a promotion of
motivation. However, previous studies has not presented information in regard to various
elements which are associated with the motivation. Along with this, it has been noticed that
consideration of key measures in regard to motivation factors is also essential. It has also
enhanced the tendency to understand the factors which are associated with the factors which
impacts the motivation to great context.
Information gathering
In order to have effective development of process for information gathering the practice
need to be advanced with a support of diverse tools. It has been noticed that by having an
application of key measures the issues in terms of information gathering can be resolved.
Considering the subjective piece of the examination, the data social occasion will similarly be
refined in subjective nature. There are two different kinds of methods that will be used by the
expert to gather information. Basic and assistant research procedures both will be gotten to
accomplish objectives. Data gathering procedures acknowledge a basic place in every
investigation. This deduces researcher needs to use suitable strategies for social occasion data in
order to achieve the focuses and focuses of research. Basic system includes assembling direct
information (Badke, 2012). This is new information which the master assembles himself for the
examination suddenly. The data is amassed by the examiner especially with the true objective of
research. Basic data gathering strategies include surveys, reviews, interviews, focus social affairs
et cetera. These help with getting point by point viewpoints of the respondents. The present
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research intends to examine purposes behind specialist motivational components, both basic data
amassing methods got include review questionnaire. This methodology for basic data gathering
has been suitable reasoning about the geographical impediment. It outfitted the respondents with
opportunity to fill the study at their pace.
Secondary methodology for data collection is another system that is used as a piece of
social event data for an investigation. Discretionary data contains information that has been
dispersed in various examinations. Thusly, it contains data that has been used by various
scientists in their works (Bernard, 2012). Likewise, helper data is also called as second hand
contraption. The present work on delegate motivation and causes utilized distinctive for getting
discretionary data. Circulated articles and books of various specialists have been used. As needs
be, the theory used works of various makers related to specialist motivation and diverse
components related to it. Discretionary data was in like manner gotten from online articles, sites,
government reports, censuses et cetera. In the present theory, survey has been used as an
instrument for get-together information from basic sources. The survey contains close completed
request (Burns, 2008). These request have been used as they are less requesting and speedier for
the respondents to answer them. In like manner, with these request, it is less requesting for the
pro to take a gander at the fitting reactions of different respondents. Specifically, it is less
requesting to code and furthermore quantifiably dismember the fitting reactions of close
completed request. By having a consideration of secondary sources the collection of information
can be taken into account in desired manner. With an effective consideration of key measures the
overall practice can be advanced in critical manner which will assist in meeting objectives and
lead to impressive data collection.
LITERATURE REVIEW
Monetary and non-monetary factors of impacting motivation of employee
Motivation is that part or force which is helping and enabling the person to achieve their
set targets and in their growth or development that is overall as introduced by Lazaroiu, (2015).
Motivation is at that time of person when they are desiring or wanting that they must be
attempting to achieve that which would thus be based on their actions. During or at particular
time when a person starts doing something just in order to achieve their goals and objectives set
and the motion or factor whether inside or outside is instructing them to do is called to as
motivation. So it is required that this motivation should be there into every person in order to
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achieve their targets and goals of life. Most particularly this needs to be there into employees
who are working not only to attain their professional but also their personal goals which would
be only limited to themselves. Thus, it would also be regarded to as manipulating part of person
when they are acting or performing their working into set or desired way out.
Facer Jr, Inoue and Zigarmi, (2014) once included that employees who are working never
could be regarded to as liability for company as they are assets in form of human resource for
company. They are one who not only put their efforts but their time, intelligence, forces and
sometimes physical strength into company in which they are working. It is not the managers, or
owner of organisation which are making business successful but employees are the one who are
growing and developing company. So it is very important that company is making its efforts to
motivate employees who are not only performing well but to them who are not. As both of them
would be resourceful for business and they are doing something in way of achieving targets and
objective as well. Kauppila, (2018) also argued that motivation is that factor which is either
intrinsic or extrinsic but it could never to impose in forceful manner onto employees.
This theory was at initial time studied and practiced only into social and psychological
part but now it is emerging as important task which management or human resource department
of company need to perform. This emphasise was made in 19th and 20th century into company
especially on human resource department to motivate and make their efforts to achieve targets of
company. In the study Ahmad and et.al., (2014) included that there are mainly two types of
factors which are forcing or motivating employees like that of intrinsic that are internal and
extrinsic like external factors. The presence or absence of both the factors would be meaning and
making employee to work in a set or pre direction leading them to achievement of targets.
Intrinsic motivating factors are those that could be linked up with non-monetary elements
that are encouraging them to work and attain the targets. These are the desire or instinct of
human or employees that are coming from inside and aimed at achieving their own targets for
personal growth. On the other hand extrinsic factor would be related to money or other monetary
benefits like that of bonus, salary increment, compensation and profit sharing as well. Kiruja and
Mukuru, (2018) said that these external factors are generally driven by third party and depended
upon the performance and efforts of employees. The extrinsic factor would be leading to many
achievement rather than only growth or target achievement which are like that of job
management, leadership and job satisfaction as well. All these noted factors are thus leading to
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motivation of employees towards the action or better performance is also many times considered
to be as good and including factor (Sanyal and Biswas, 2014). Both these factors are leading to
motivation of employees are they then perform in good and effective manner on company which
is helping to contribute into profits.
There are many included theories which are focusing on motivation and its impact or
several factors encouraging employees. One of the most important theory which evolved into
basic and important theory of motivation named after scholar and researcher Victor H. Vroom in
year 1964. As per Miner, (2015) in the before theories of motivation main focus was only onto
internal needs and all resulting efforts to fulfil them. On other hand Expectancy theory that was
propounded by Vroom lays stress majorly on three factors like performance, efforts and outcome
all of them are arising from motivation only. The performance that of employees in company
would be centred on individual factors similar to knowledge, skills, qualification, experience and
abilities of employees to work. Into this theory which is leading for the motivation of employees
and impacting their performance and growth development there are some variables used.
All three variable which are used are focusing on both monetary and non-monetary
factors expectancy, instrumentality and valence. In this expectancy is relied on having right and
correct form of resource including material, tools, machines and human as resource and it is
important to have right skills in doing the job as well. On the same hand supervisors of firm
should be supporting for their employees in getting right type of job (Bakker and Demerouti,
2014Sandhu and et.al., 2017). While instrumentality is based on outcome that too it must be
valuable and then getting reward or recognition in respect to that accomplishment of goals. This
is mainly all kind of monetary rewards which employees are receiving from their seniors and
higher level management like that of commission, incentives, bonuses, etc. In order to enhance
the motivation of the employees working in the organisation it is essential for the managers to
focus on their needs, wants and expectations. Olafsen and et.al., (2015) said that motivations of
employees is greatly influenced by the monetary benefits provided to them by the organisations.
In order to accomplish the aim and objectives of the organisations it is really important for the
management to keep their employees motivated and satisfied. If management fails to fulfilled the
needs and expectations of employees, than they have to face high employee turnover,
absenteeism, high attrition rates, strikes, conflicts and disputes. For instance, many outsourcing
companies in order to fulfil their targets puts loads of pressure on employees which makes them
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frustrated and exasperated. This impacts on their reputation and employees tends to leave the
organisation.
RESEARCH METHODOLOGY
Research methodology is the framework of research study, in this section researcher will
describe the research methodologies used by him or her in order to accomplish the aim and
objectives of dissertation. In dissertation, researcher has to elaborate the types of research
methodologies used by him or her (Taylor, Bogdan and DeVault, 2015). The research
philosophy, research approach, research design and research strategies selected by him or her
and the process of data collection, analysis and sampling must be elaborated by him. In this
context, this part will help in elucidating the research methodologies used by researcher in order
to attain the aim and objectives of the research study.
Research Philosophy
Research philosophy deals with the source, nature and development of knowledge. In
simple terms, a research philosophy is belief about the ways in which data about a phenomenon
should be collected, analysed and used. Research philosophy has been classified into four types
which are positivism, realism, interpretivism and pragmatism. In order to attain the aim and
objectives of dissertation, it is important for researcher to selects appropriate research philosophy
(Mackey and Gass, 2015). In the present dissertation, in order to attain the aim and objectives of
research, researcher has used positivism research philosophy, Positivism research philosophy
helps in analysing the case study, theories and models associated with the research in effectively
and efficient manner and also provide assistance in collection and analysis of data (Billig and
Waterman, 2014). Thus, by using positivism research philosophy researcher was able to
accomplish the aim and objective of research study.
Research Approaches
Discussion of research approach is very important and essential. Research approach is a
plan and procedure that consists of the steps of broad assumptions to detailed method of data
collection, analysis and interpretation. It is therefore, based on the nature of the research problem
being addressed (Lewis, 2015). Research approach has been classified into two forms. These are
deductive and inductive research approach. Deductive research approach has been used by
researchers in order to testify the hypothesis or assumptions them made. Inductive research
approach has been used by the researchers in order to attain the research questions, As no
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hypothesis has been formulated in the research study, thus researcher will use inductive research
approach. Inductive research approach helps the researcher to attain the research questions
thoroughly and efficiently.
Research Design
Researchers have argued on precise definition of research design. Some researchers
believe that research design is the process of data collection and analysis while some researches
define the researchers defines research design as difference between qualitative and quantitative
research study (Flick, 2015). Research design is the process through which researcher attempts
the research questions. There are several types of research designs which have been used by
researchers in order to carry out the research study. In the present dissertation, researcher has
used descriptive research design. Through descriptive research design, researcher was able to
accomplish the aim and objectives of research study.
Research strategy
Research strategy is the plan devised by researcher in order to accomplish the aim and
objectives of the research. Research strategies are general plans which assist the researcher to
attain the aim and objective of the dissertation effectively and efficiently (Silverman, 2016).
There are two types of researches conducted by the researchers which are qualitative and
quantitative. In qualitative research, researcher analyse data which is collected through inquiry.
Quantitative research is the research which is used for analysing numerical data. In the present
research, the investigator has used mixed research method using both qualitative and quantitative
research study. Through this, researcher was able to attain the goals and objectives of the study
effectively and efficiently.
Data Collection
Data collection is the process through which researcher gathers vital and relevant
information. In research dissertation, data collection is very important and crucial process. There
are two sources where researcher can acquire relevant data and information. These are primary
and secondary sources (Ledford and Gast2018). To answer the research question of present
dissertation, the researcher has collected data from both primary and secondary sources. Primary
source of collection data is the process where researcher makes efforts to collect data all by him
or herself. There are numerous tools of collecting primary data. In the present study, researcher
has used questionnaire research instruments. The questionnaire has been provided to the
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employees of Thomas Cook in order to assess their motivation level. The questionnaire consists
of close ended questions and has been provided to them by hand only. Researcher obtain
secondary data by analysing different books, journals and articles related with subject matter.
Sampling
Sampling is the process used in statistical analysis in which a predetermined number of
observations are taken from a larger population. As analysing large population is pragmatically
not possible for researcher thus, researcher prefer to take sample of population (Brinkmann,
2014). As the population was large researcher prefer to take a sample of 50 employees working
at Thomas Cook for the analysis purpose by using simple random sampling method. Simple
random sampling method is the purest and simplest form of sampling method of probability
sampling. It is easy as researcher randomly selects the participants of the study without
considering other aspects.
Data Analysis
Data analysis is the process through which researcher converts raw data into meaningful
information. In order to attain the aim and objectives of research it is essential for researcher to
analyse the collected data in appropriate and precise manner (Humphries, 2017). In this
dissertation, researcher has used thematic analysis in order to analyse the collected data.
Different themes have been formulated by researcher for each question and interpretation has
also been provided so that end users can comprehend it effectively and efficiently. With the help
of graphs and tables, researcher has conducted data analysis in effective and efficient manner.
Ethical Consideration
For dissertation perspective, ethical consideration is considered as the most important and
essential part of the research (Panneerselvam, 2014). In order to conduct the research in ethical
manner, the researcher has to follow certain rules, regulations and norms. In the present study,
the researcher has explained the motive of the study to the participants of the dissertation.
Furthermore, the researcher has respect the dignity of research participants and confidentiality
has been maintained by the researcher. Anonymity of individuals has been secured and no such
question has been asked in the questionnaire that impacts on their emotional sentiments. The
protection of privacy of research participants has been assured by the researcher. In this way, the
researcher maintained and followed the ethical norms that help in accomplishing the aim and
objective of research in ethical and efficient way.
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Research limitation
Every researcher faced one or many limitations in the process of research which act as an
obstruction to the study (Bauer, 2014). In the present dissertation, researcher has faced some
limitations which affects the effectiveness in the dissertation. In this context, the limitations
faced by the researcher is described below: Data Collection and analysis: Researcher faced limitation during the process of data
collection. There are several methods of data collection and researcher got confused
regarding precise method for collection of data.
 Resistance of participants: Participants of the study which were employees of Thomas
Cook resist to participate in the study. Researcher faced difficulties in conveying them to
participate.
RESULTS, ANALYSIS, CONCLUSIONS AND RECOMMENDATIONS
Data Analysis
Theme 1: Total number of years you have been working for Thomas Cook
Since how many years you have been working for Thomas Cook? Frequency
0-5 years 17
5-10 years 20
10-15 years 9
15 years and above 4
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Description: In accordance with the above findings, it can be stated that there are 17 of
the workers who have worked in the cited firm for 0-5 years. Further, there are 20 of the
employees who are have employees who have been working from 5 to 10 year. From this, it can
be stated that the rate of retention at this firm is low. Further, this can also be stated that majority
of the workers are satisfied with the type of services that are provided by the organization. This
way, it can be determined that workers are positive towards their work that the management are
highly effective to make sure that all the issues that are faced by employees are taken in to
consideration and appropriate steps are taken to solve them.
Theme 2: Satisfied with the support with working culture of Thomas Cook
Are you satisfied with the support with working culture of Thomas
Cook?
Frequency
Strongly Agree 27
Agree 14
Disagree 2
Strongly Disagree 7
Description: From the questionnaire that was collected from employees of Thomas Cook,
it can be stated that majority of the workers are satisfied with the type of services that are
delivered to them. It is generally identified that majority of the firm face issues in relation with
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conflicts and thus it has negative impact over the performance. All these are properly considered
by management and this can be stated from the findings. More specifically, there are 27 of the
workers who strongly agree to it. From there are 14 of them who agree for the same.
Theme 3: Top management devised plans and strategies to motivate
Is top management devised plans and strategies to motivate you? Frequency
Strongly Agree 25
Agree 16
Disagree 3
Strongly Disagree 6
Description: There are different type of strategies that are implemented by the
management so that they are able to take up appropriate steps in order to boost up the moral and
in motivating them. With this respect, the findings show that there are 25 of the workers who
strongly agree that top management devised plans and strategies to motivate individuals or
workers. On the other hand, there are 6 of them from the respondents who strongly disagree for
the same. Thus, making comparison, it can be stated that majority of the individuals are agreed
for the question asked.
Theme 4: Type of incentives motivates you
Which type of incentives motivates you? Frequency
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Monetary incentives 29
Non monetary incentives 17
Both 4
Description: From the above table, it can be stated that there are different type of
incentives that are provided to workers. All have their own set of benefits and disadvantages.
These are helpful enough to make sure that proper satisfaction is provided to employees. From
the findings, it can be stated that there are 29 of the workers who think that monetary incentives
should be provided. On the other hand, there are 17 of them who think that non monitory
incentives will be effective.
Theme 5: Satisfied with the incentives provided by Thomas Cook
How far are you satisfied with the incentives provided by Thomas
Cook?
Frequency
Highly Satisfied 15
Satisfied 22
Dissatisfied 6
Highly Dissatisfied 7
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Description: In accordance with the findings made, it can be stated that majority of the
workers at Thomas Cook are satisfied with the type of services that are delivered. More
specifically, there are 15 of the workers who are highly satisfied. Further, there are 22 of them
who are satisfied for the same. On the other hand, there are 7 of them who are highly dissatisfied.
However, the overall conclusion state that workers are satisfied with the type of incentives that
are provided by the organization.
Theme 6: Believe that incentives and other benefits influence your performance
Do you believe that incentives and other benefits influence your
performance?
Frequency
Yes 31
No 9
Not Sure 10
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Description: There are certain set of expectations that individuals have and when these
are satisfied, then workers get motivated. With this respect, from the questionnaire that was filled
up by workers of Thomas Cook, it can be stated that there are 31 of the workers who think that
performance of the workers high gets improved when the rate of incentives provided to them is
effective. On the other hand, there are 10 of the employees who are not sure for the same.
Theme 7: Top management involve you in the decision making process
Does top management involve you in the decision making process? Frequency
Yes 10
No 36
Not Sure 4
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Description: There are different type of decisions that are made within the organization.
All these are taken so that they are able to provide high quality services to workers. In this
context, from the findings, it is identified that workers at Thomas Cook are not involved in
decision making. More specifically, there are 36 of the employees have selected no as their
option. Further, there are 4 of them who are not sure for the same. In addition to this, there are 10
of them who have state that they are involved in decision making.
Theme 8: Recommending the management to improve the employee motivation and
satisfaction strategies
How would you recommend the management to improve the employee
motivation and satisfaction strategies?
Frequency
Provides more intrinsic rewards 19
Provides more extrinsic rewards 7
Increase incentives 13
More fringe benefits 11
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Description: In accordance with the above findings, it can be stated that from the type of
perception that are carried out by workers. There are 7 of the employees who think that extrinsic
rewards should be provided. Further, there are 11 of them who have stated that more fringe
benefits should be provided. Lastly, there are 19 of them who think that more intrinsic rewards
should be provided.
Findings and Discussion
The research report helped in identifying various important information about employee
motivation in an organisation. The research report was developed with a main objective of
analysing the impact of employee motivation on the performance of an organisation and its
employees. In order to achieve the best result and finding from the research various analysing
tools were used such as questionnaires. The questionnaires were developed according to various
themes. There were 8 themes on which the questions were asked to the employees in the
organisation.
Theme 1 – The first theme was developed in order to identify the working experience of the
employees who were been questioned with the organisation. The question was asked in order to
find out how well the organisation retain its employees. As well as it was important identified
that the research is done with each and every group of employees such as freshers and
experienced. The research of this theme concluded that maximum of the employees took part in
the questionnaire had experienced of about 5 to 20 years in the organisation. These statistics
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helped in understanding that Thomas cook have an experienced staff which helps it in
performing effectively as well as earning profit.
Theme 2 – Another theme which was developed in this report focused on identifying the
satisfaction level of the employees working in the organisation. It was very necessary to analyse
whether the worker working in Thomas cook were satisfied from the working environment and
culture of their workplace or not. Satisfaction level of the employees in an organisation is very
important in order to improve the performance of the organisation. The questionnaire developed
helped in identifying that employees in Thomas cook are highly satisfied with their working
culture and environment. It concluded that Thomas cook focused on employee retention and
ensure that they are satisfied with the job roles, workplace environment and culture.
Themes 3 – The next questionnaire was developed in order to identify whether top management
plans and strategies helps in motivating the employees. This questionnaire helps in determining
that employees get motivated with the devised plans and strategies developed by top level
management of the organisation. Motivation is very important factors that help in improving
employee and organisation's performance. It also concluded that the plans developed by top level
management in Thomas cook are favourable for the employees.
Theme 4 – A questionnaire to identify the most important effective factor for motivating
employees was developed in this theme. The factors for motivation are important to be identified
in the research as it is an important part. The questionnaire concluded that employees gets
motivated highly by monetary incentives. The employees support the fact that they can be
motivated if organisation offers high monetary incentives to them.
Theme 5 – Next important theme was developed in order to identify the satisfaction level
achieved by the employees by the incentives provided to them. This questionnaire helped in
identifying that employees are highly satisfied with the incentives provide by Thomas cook. The
organisation focus on offering the most effective incentives to their employees which increases
their satisfaction level.
Theme 6 – It was also important to identify that whether incentives and other benefits affect the
performance of the employees or not. The questionnaire concluded that employees are gets
influenced with the incentives and benefits offered to them by the organisation. Employee's
performance gets enhanced and improved through various types of incentives offered to them by
the organisation.
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Theme 7 – Decision making is also a very important part in an organisation, The next
questionnaires was developed in order to identify whether employees can be motivated by
getting involved in decision making process of the organisation. The outcome of this
questionnaire concluded that top level management in Tomas cook does not involve employees
in their decision making process and its affecting their employees performance. The organisation
should to try to involve their employees in decision making process in order to encourage them,
It helps them to feel they are important to the organisation which motivates them.
Theme 8 - In this them is find out that motivation of employees is more important and improve
the level of performance in organisation. There are different method of motivation is find to for
employees in organisation. With the help of them is find that Provides more intrinsic rewards
method is useful to improve level of motivation of employees and increase level of performance
in different level. This is help to improve productivity and profit of the organisation and increase
level of satisfaction of employees inside organisation. One of the biggest changes has been the
rise in importance of psychic, or intrinsic rewards, and the decline of material or extrinsic
rewards. This is help to improve carrying into action of each and every worker.
Conclusion
From the above dissertation, it can be understood that to sustain in the competitive
environment the management of business organisations must focus on fulfilling the needs and
expectations of employees. Motivation is considered as one of most significant aspect for every
business firm because it allows accomplishing objectives in desired manner. By having an
effective consideration of such measures the issues can be resolved so that goals and objectives
can be accomplished. The aim of dissertation is reviewing key factors or indicators in the
motivation of employees in Thomas Cook. In modern era, number of businesses are focused
towards application of diverse motivational theories in order to have effective development of
morale standards. By having an understanding about such norms the issues can be resolved
which are faced by companies in regard to motivation.
There are not very many scientists, who have directed the examination on inspiration yet
they have not talked about the components of inspiration and their effect on work execution. In
this context, researcher has examined different employee motivation theories and types of
motivation. The objectives of this dissertation was to assess the monetary and non-monetary
19

factors which makes impact motivation of employees in Thomas Cook. To understand the
importance of motivation to retain employees within organization. To examine motivation
factors which impacts the performance of organisation and to recommend ways that improves
motivation of employees and advances overall working of organisation. In order to accomplish
the objectives of dissertation, researcher has conducted questionnaire analysis at Thomas Cook
in order to gather the views of employees regarding the practices followed in the organisation
that helps in boosting up their motivation and morale.
The researcher examined articles, journals and researches proposed by senior researchers
in the study. Researchers contends that Motivation is that part or force which is helping and
enabling the person to achieve their set targets and in their growth or development. Motivation is
at that time of person when they are desiring or wanting that they must be attempting to achieve
that which would thus be based on their actions. During or at particular time when a person starts
doing something just in order to achieve their goals and objectives set and the motion or factor
whether inside or outside is instructing them to do is called to as motivation. Thus, it can be
understood from the above research that motivation plays crucial and essential role in enhancing
business growth and productivity. From the analysis of questionnaire it was identified that
maximum of employees were motivated and satisfied from the practices of Thomas Cook.
Thomas Cook is one the renowned organisation operating in tourism and aviation industry.
It has more than 20000 employees working under it. In order to motivate them,
management Thomas Cook believe in providing both monetary and non monetary incentives to
enhance the motivational level of employees. Though from the analysis of respondents it was
identified that Thomas Cook management believed to provide more monetary motivation to the
employees. Intrinsic motivating factors are those that could be linked up with non-monetary
elements that are encouraging them to work and attain the targets. These are the desire or instinct
of human or employees that are coming from inside and aimed at achieving their own targets for
personal growth. On the other hand extrinsic factor would be related to money or other monetary
benefits like that of bonus, salary increment, compensation and profit sharing as well. These
external factors are generally driven by third party and depended upon the performance and
efforts of employees. Researcher has used precise research methodologies to attain the aim and
objectives the dissertation. Research methodology is the framework of research study, in this
section researcher has described the research methodologies used by him or her in order to
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accomplish the aim and objectives of dissertation. In dissertation, researcher has to elaborate the
types of research methodologies used by him or her.
The research philosophy, research approach, research design and research strategies
selected by him or her and the process of data collection, analysis and sampling must be
elaborated by him. In the present dissertation, researcher has selected positivism research
philosophy to analyse the theories associated with the research. Inductive research approach has
been selected by researcher to attain the questions in the study. Researcher has chosen
descriptive research design to analyse the quantitative research study effectively and efficiently.
The participants of the research were employees working at Thomas Cook. Since the population
of participants were large, researcher took the sample of 50 employees and provided
questionnaire to them. The question consists of close ended questionnaire and provided to
employees directly by hand. Researcher has followed ethical norms and conduct during the
research. Researcher has explained the motive of research study to the participants of the
research study and taken consent before providing them questionnaire. In This context,
researcher was able to accomplish the aim and objectives of the researcher. Researcher in this
dissertation has preserved the anonymity of the participants so that confidentiality of the
organisation can be secured.
Eventually, from the dissertation it can be understood that by having an effective
consideration of motivation factors the issues in terms of sustainability can be resolved.
Understanding motivation among members allows to have better performance because it also
assists in framing better policies. Through motivation theories the issues in terms of
sustainability can be resolved. It has been noticed that motivation within organisation also
improves the workplace productivity. It assists in meeting goals and objectives and ensure that
long term sustainability can be advanced. In order to have effective accomplishment of the
framed aim, it is necessary for members to have application of objectives. With an assistance of
members the research problem can be addressed in more effective manner.
Recommendations
To enhance the motivation of employees it is important for the management of
organisations to follow precise and essential practices so that the needs and expectations of
employees can be fulfilled effectively and efficiently. In this context, the researcher has provided
21

few recommendations which could help the management of Thomas Cook to enhance the level
of motivation and satisfaction of employees so that the organisation can move on the path of
growth and development. The recommendations are listed below: Enhance Human resource practices: Human resource management is responsible for
managing manpower within the organisation (Velten and Lashley, 2018). The role of HR
manager is to devised precise strategies and formulates precise policies which would help
in enhancing the motivational level of the employees. Thus, it is recommended to the
management of Thomas Cook to derived effective and precise strategies so that
motivation and satisfaction of employees can be increased. Appreciating performance of employees: This is non monetary motivational technique
where the management appreciate the performance of employees through appreciation
letters. This enhances the motivation and satisfaction of employees and his or her sense
of belongingness increases rapidly (Certo, 2018). Thus, it is recommended to the
management of Thomas Cook to provide appreciation letters to high performers
employees working in the organisation in order to boost up their morale and motivation. Rewarding high performers: In order to enhance the motivation of employees some
organisations rewards top performers of company either through monetary or non
monetary incentives methods (Lau and Roopnarain, 2014). The core objective is to
increase the motivation of other employees so that they also work hard in order to enjoy
rewards and benefits. In this context, it is being advised to the management of Thomas
Cook to initiate rewards strategies to high performers so that the growth and productivity
of employees can be enhanced. Allowing employees in decision making process: Workers participation in decision
making process is considered to be an efficient method for enhancing the motivation of
employees (Shields and et.al., 2015). In order to boost up the motivation of employees it
is important for the management to allow employees in decision making process. It is
being advised to the management of Thomas Cook to allow their employees in decision
making process so that their motivation and loyalty towards organisation can be increase.
 Redesigning Job Description: Management needs to transform the job description in
order to enhance the motivational level of employees. Routines, when performed
continuously and for some time, could lead to burnout (Khuong and Hoang, 2015).
22

Creating new experiences for employees could help motivate them and improve
productivity. Thus, it is recommended to the management of Thomas Cook to
concentrates on redesigning job description so that the motivation and satisfaction level
of employees can be increased.
Employee motivation and execution is uncommonly central in the organization of
Employee inside an association or affiliation. This is in light of the fact that it has a prompt
bearing on the association benefit or nature of organizations rendered. This implies has an
influence on the association benefits and continued with nearness. As a result, organization most
constantly set up a veritable motivational structure to achieve more noticeable execution. On
account of the hugeness of motivation on delegate execution inside the business, it has incited a
lot of insightful techniques. This branch of human science has spoken to an awesome
arrangement challenges to analysts, pros and business visionaries. By virtue of the complexity
and dynamism of this academic educate, investigators have tried to give a theoretical
illumination on how the best specialists can be prodded and how this can incite higher execution.
Despite the way that these theories have comprehensively duelled on how the best employee
motivation can provoke higher execution; we moderately expelled the way that speculations can't
extensively clear up human direct and how best delegates can be energized to achieve higher
execution. This is because of theories are ideological and from time to time hypothetical and may
go for satisfying the enthusiasm of experts. That is the reason theories must be purposefully used
with a guided centre intrigue. Along these lines the utilization of theories in social science must
be particularly guided and the critical parts of the theory associated with achieve the proposed
need in motivation for first class by an association.
Skills and Learning statement
1. Reflection on Learning from meeting with my mentor
Meeting first
The first meeting with my mentor helped and supported me a lot in reviewing my
organization and topic selection, it was difficult for me to determine as how I can direct my
report. My mentor assisted me to believe in my selection and also in developing effective ideas.
After meeting I gained a clear view of what I need to do and How I will achieve my objectives
within a time frame. I shared my research questions, tittle and initial outline with my mentor and
he helped me to develop a well structured framework through questioning. It supported me to
23

answer the research questions effectively. I have a discussion with my mentor with regards to the
word count. I had six research questions and some objectives, my mentor advised me to consider
carefully since I had a limited scope to analyze and develop answers due to limited word count, I
carefully considered word count and reduced my research questions to four. My mentor also
advised me on writing method and style for the research project report to be written in passive
style. I changed my style to this formal approach accordingly. I also discussed the various areas
and nature of employee motivation which was the topic of my research. My mentor helped me in
understanding that employee motivation is very important and essential for an organization to
increase the performance, productivity and profitability of the business. After understanding the
nature and purpose of employee motivation in an organization I started learning more about my
research topic. It helped me in developing knowledge which was very essential me in order to
complete my project. My mentor gave me good advice to my skills and learning statement by
making notes, difficulties and obstacles that I faced while writing the report.
Meeting two
My mentor reviewed with me my draft research report, discussing my analysis and
reviewing my report supported me in gaining confidence in the research subject. I came to know
that I am on the right path but still I required to analyze some factors further. I have not gone
through this procedure before therefore I re-read the complete guidelines in order to complete my
report, analyze techniques and develop my research. I also discussed time management with my
mentor, as I had an issue related to the large amount of data I had on employee motivation. My
mentor advised me to focus only on key areas of employee motivation which will be discussed
by me in the report so that I don't get confused with my track to complete and develop good
research. Word count was also discussed again, my mentor suggested me to focus on analysis
rather than description of movements because these can be shown through charts, graphs and
tables. This suggestion became invaluable further, as I went close to maximum word count
which was provided to compete the research report. As there was a huge slot of data related to
employee motivation it was easy to go beyond the word count.
Meeting three and presentation findings
Presentation provided me an opportunity to summaries my research outcomes and present
them to my mentor. The procedure to summaries my report helped in understanding key research
outcomes and helped me to present these in concise and effective way. I have not prepared much
24

presentation before, therefore presenting a power-point presentation tom my mentor was new
experience for me and I was very nervous before. But I was good in presentation although it ran
over time. However, the requirement for time management in future presentation was a very
significant lesson. I was given positive feedback by my mentor for my presentation, which
ensured me that my research outcomes are effective and consistent with my mentor's
understanding of employee motivation. He also advised me to some areas where I can further
develop for making my final report more effective. However, I did not accept every suggestion
that my mentor made because I was confident with my work. I chose the areas that were
important for my research report.
2. Achievement of the RAP research objectives
I think that I effectively each and every research questions related to my research topic
employee motivation. I would like to perform more analysis in future related to employee
motivation but with a higher word count so that I can add some more data or research outcomes.
In order to analyst the nature, purpose and effect of employee motivation to the organization, I
completed various analysis toll and methods as well applied strategic model for achieving the
best objectives and findings from the research report. Applying strategic analysis and model
helped me to identify various side of employee motivation, its impact and importance for the
cited organisation. I identified that employee motivation is very necessary for an organization to
improve its performance and increase the productivity of the business. Motivated employees
perform their roles and responsibilities with dedication, which help and organization to
developed effectiveness and efficiency in its business operations. The research report help me to
understand various ways in which an organization can motivate employee in order to boost
business performance. Research and analysis project also helped me in to develop effective
knowledge of the fact that employee motivation contributes to the growth and development of an
organization. The research objectives also supported me in understanding importance of
employee motivation and how it influences working process in an organization. I gained good
knowledge with regards to employee motivation, I also developed various other skills in myself
during development of this research report. As I developed significant questionnaires related to
my research I also developed questing skills which will be useful for me in the future projects.
All the objectives and outcomes of my research report helped me in development various skills
in myself such as interpersonal and communication skills. These skills will be very helpful for
25

me for my future studies and career. I also learned to develop a power-point presentation as well
as presenting it while developing this report. The research supported me in learning various
methods of analysis which can be used in a research or analysis project.
3.Demonstration of my interpersonal and communication skills during the project work
Interpersonal and communication skills were demonstrated throughout my whole
procedure of developing the research project and presenting research outcomes or findings.
Creating a report along with mentor was main keys as they were capable to mentor and provide
sound advice to me through this procedure, the meetings were a major element in the procedure
of accomplishing the report. I have utilized a concise and clear writing style in order to inform
and communicate my research and analysis effectively o the reader. This report also utilizes
quotes and citation were needed. Communication skills expect basic part in our consistent life, as
how we communicate with others can uncommonly impact our master and individual lives.
Consequently, when meeting with my mentor, I concentrated on what we were discussing and
carefully tuned in to my mentor's data sources and suggestions. Preceding each Communication
occasion, I recorded the request I expected to ask my mentor. So I could save an impressive
measure of time when meeting with my mentor. Moreover, I also tried to visit locales and
examining books to improve my Communication skills in the midst of undertaking organisation.
When I address my coach, I by and large endeavored to talk clearly and precisely and my mentor
had no inconveniences in understanding me. Thus, I assume that I could talk with my mentor
effectively. When preparing my final presentation I was capable to present the research outcomes
or findings to my mentor. It assisted me to develop effective communication skills in myself. I
was also capable of answering all the questions related to my research and topic in effective
manner. Capable Communication skills fuse full focus, recognition and reassurance, outlining,
tending to, reflecting, and non-verbal communication. Listening skill is in like manner key when
talk with others. In the midst of the principle Communication process, from time to time, I lost
my material when tuning in to my mentor. Therefore, I expected to ask for that my mentor
reiterate what my mentor just said and thus wasted our shot. So I comprehended that I need to
give watchful thought when my mentor talking and tried to upgrade listening bent by examining
articles about effective listening skill. By tuning in to my mentor purposely and took after her
important proposals unquestionably helped me get the conviction and guided me to complete the
assignment in time without challenges. Everything considered, these Communication skills
26

grabbed in the midst of the endeavor time period will help me in projects and also in my career
further.
The PowerPoint presentation of exposures with my mentor (related) and resulting
solicitation and reply session required verbal and introduction limits - unmistakable aptitudes to
those required in the exam way. I cleaned my introduction with a companion early, and
attempted to remain quiet and ace all through the genuine article. My introduction took after an
indistinct structure from my shaped report, a broad piece of which had been framed by this point.
I was therefore to an incredible degree OK with the subject and could show my examination
approach, outcomes and conclusions in what I trust was an effective and sensible way. After the
introduction we had an accommodating discuss a touch of the issues raised, where my mentor
could inquire questions. This ordinary me to think and react quickly and give unrehearsed
answers and further light as required, which was attempting yet fulfilling. It was in addition
another chance to tune in to my mentor‟s considerations on the introduction, and their suggestion
for zones of the report that I could make. The undertaking has underlined the importance of
correspondence, and I understand that I have to keep on wear out my verbal and introduction
capacities with respect to future ace business change and to make fit affiliations. These are
aptitudes that can‟t truly be gotten from thinking about bookkeeping modules and sitting exams,
so the groups and presentation were exceptional shots with make them. I in like way accept that
it will have appeared to my mentor, who is moreover my line supervisor, that I am prepared to do
giving introductions, and that I might be given more chances to build up my communication
skills in the future.
4 Reflection on how undertaking the RAP helped you in your accountancy studies and/or current
employment role
Writing this report assisted me in developing a wider range of understanding related to
the sector. With the help deeper understanding of my industry gave me confidence to question
and challenge various questions in the strategy meetings. The research report has also assisted
me to improve my report writing skills, reporting and analyzing which is a major part in a
research project and related career. The report has supported me in developing my skills to
analyze data effectively as well as I improved my confidence. The research and extensive
reading that I have performed in order to complete this report has provided me an effective
understanding of accountancy principles and employee motivation. I understood the importance
27

of employee motivation in an organisation. I have an optimistic approach to wards life and this
can extent to my time management many a time. I have learned to set deadlines for my project
and other operations in order to achieve my goals and objectives effectively. The report has
helped me in building strong confidence with regards to presenting the data research outcomes
effectively to others. My mentor suggested me to use Harvard referencing guide for referencing
which is used in this report. Applied accounting created clear need for critical analysis and
thinking which was no my strength in the past, but with the help of this research report writing I
developed this as a key skill in myself.
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