Research and Analysis Paper on McDonald's: Strategies, Environmental Constraints, Stakeholders, Organizational Structure, and Employee Motivation

Running Head: RESEARCH AND ANALYSIS PAPER 0
INTRODUCTION TO
MANAGEMENT

RESEARCH AND ANALYSIS PAPER 1
Table of Contents
Summary....................................................................................................................................2
S.W.O.T. – Formulating Strategies............................................................................................2
Environmental Constraints.........................................................................................................3
Stakeholders...............................................................................................................................5
Organizational Structure and Design.........................................................................................6
Motivating Employees...............................................................................................................7
Recommendations......................................................................................................................7
Controls and Recommendations................................................................................................8
References..................................................................................................................................9

RESEARCH AND ANALYSIS PAPER 2
Summary
The journey of McDonald begins in 1954 with a contract based agreement between
the McDonald brothers and an American businessman. Currently, the McDonald Corporation
is one of the world most known and leading restaurant retailers to offering tasty food to
millions of consumers globally each day. Headquartered in the United States, currently,
McDonald has 34,480 restaurants in 119 countries (Foxnews, 2013). Their key products are
hamburgers, chicken, French, happy meal, McMuffins and cheeseburgers. Each day,
McDonald restaurant serving around 68 million customers. Moreover, the company earned a
revenue of US$21 billion in the year 2018 (Scmp, 2019).
McDonald stores were opened in 1967 in Canada and currently, they are continuously
improving their products and services as per the latest trends in the fast food industry as well
as customer expectations. The company is currently fulfilling its long term vision and goal to
draw the interest of new consumers day by day and also to spread all over the world.
McDonald also increases its market into various other nations with three key primary ways,
i.e. company-owned restaurants, franchising and joint ventures which will benefit the
company to gain understanding about unfamiliar markets so as to contribute in internal
success of McDonald.
This report outlines various strategies as per SWOT analysis in Part I, company’s
environmental constraints with the help of PESTEL tool, key stakeholders group and their
impact on organisation activities, organisation structure and design with the help of
organisation chart, employee motivation strategies in extent with various theories and plans.
In last several recommendations are also being suggested.
S.W.O.T. – Formulating Strategies
 Strategy for Strength – McDonald may enhance customer experience and loyalty by
focusing on improving employee experience as all of their staff are experienced and
skills. To retain their staff for a longer period, the company can push two tenets i.e.
Better pay and better training and practices. Increasing wages will lead to more loyal