Social Media Marketing Consumer Survey

This assignment presents a mixed-methods survey questionnaire focused on understanding consumer attitudes and behaviors towards social media marketing. The qualitative section explores motivations, strategies, and platform choices for social media use. The quantitative portion delves into demographic information (age, gender, income), agreement with statements regarding Iceland Food Retail's social media performance, and preferred communication channels. Data from this survey can be used to inform social media marketing strategies.

Qualitative questionnaire
1. What is your purpose of using social media marketing?
2. What do you expect to achieve by using social media marketing?
3. What are your strategies of effectively implementing social media marketing?
4. How does your growth plan will accommodate social marketing?
5. What are the social media platform you plan to use? How will it benefit the
organization?
Quantitative questionnaire
1. Age?
a) Less than 25 b) 25-30 c) 31-40 d) 41 and above
2. Your Gender?
a) Male
b) Female
3. Your income?
a) Less than 15,000 Pound Sterling
b) 15,000 – 35,000 Pound Sterling
c) 36,000 – 45,000 Pound Sterling
d) 45,000 and above Pound Sterling

4. How far do you agree that Iceland Food Retail provides you with better experience
on the social media platform?
a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree
5. Identify the social media platform you use the most
a) Facebook
b) Twitter
c) Instagram
d) YouTube
e) Watsapp
6. Select from one of the following reasons for choosing from social media platform?
a) Easy to use
b) Social Interaction
c) Less time consuming
d) Personalised response
e) Effortless
7.Do you consider yourself as a loyal consumer of Iceland Food Retail?
a) Yes
b) No

8. How far do you agree that you prefer using social media updates than emails,
newspaper and web chat?
a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree
9. How far do you agree that social media interaction helps timely interaction with
organizations?
a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree
10. How far do you agree that Iceland Food Retailprovides relevant content on the
social media platform?
a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree
11. How far do you agree that Iceland Food Retail updates on social media are regular
and timely?
a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree
12. How far do you agree that Iceland Food Retail is your preferred retail
organization?
a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree