Online Marketing in Real Estate Management Assignment

Running head: ONLINE MARKETING IN REAL ESTATE MANAGEMENT
Online Marketing in Real Estate Management
Name of the student
Name of the university
Author note

1ONLINE MARKETING IN REAL ESTATE MANAGEMENT
Chapter 4
4.0 Findings and analysis
4.1 Introduction
This chapter of the research will analyze the data collected and develop an in depth
analysis of the data that has been collected. The chapter will develop the relationship between
the real estate management and online marketing. The literature review developed has been able
to establish a relationship between online marketing and real estate management. The data
analysis will empirically evaluate the data that has been collected in the study.
4.2 Data
4.2.1 Quantitative analysis
4.2.1.1 Demographic questions
1. Your gender?
Row labels No of response Percentage of
response
Total respondents
Male 17 34% 50
Female 33 66% 50
Table 1: Gender

2ONLINE MARKETING IN REAL ESTATE MANAGEMENT
(Source: As created by author)
34%
66%
Gender
Graph 1: Gender
(Source: As created by author)
4.2.1.2 Questions on online marketing
2. How far do you agree that online media gave you knowledge about Airbnb?
Row labels No of response Percentage of
response
Total respondents
Strongly Agree 6 12% 50
Agree 3 6% 50
Indifferent 2 4% 50
Disagree 21 42% 50

3ONLINE MARKETING IN REAL ESTATE MANAGEMENT
Strongly disagree 18 36% 50
Table 2: Knowledge
(Source: As created by author)
Strongly Agree
Agree
Indifferent
Disagree
Strongly
disagree
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45
12%
6%
4%
42%
36%
knowledge
Graph 2: Knowledge
(Source: As created by author)
3. How far do you agree social media provides effective information about the real estate
options in Airbnb?
Row labels No of response Percentage of
response
Total respondents
Strongly Agree 2 4% 50

4ONLINE MARKETING IN REAL ESTATE MANAGEMENT
Agree 7 14% 50
Indifferent 2 4% 50
Disagree 17 34% 50
Strongly disagree 22 44% 50
Table 3: Effective information
(Source: As created by author)
Strongly Agree
Agree
Indifferent
Disagree
Strongly
disagree
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 0.5
eff ectiv e information
Graph 3: Effective information
(Source: As created by author)
4. How far do you agree that daily updates about the Airbnb offers is helpful?

5ONLINE MARKETING IN REAL ESTATE MANAGEMENT
Row labels No of response Percentage of
response
Total respondents
Strongly Agree 4 8% 50
Agree 5 10% 50
Indifferent 2 4% 50
Disagree 17 34% 50
Strongly disagree 22 44% 50
Table 4: Daily updates
(Source: As created by author)
Strongly Agree
Agree
Indifferent
Disagree
Strongly
disagree
8%
10%
4%
34%
44%
Daily updates
Graph 4: Daily updates