Research on Consumer Behavior

Running Head: CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR

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CONSUMER BEHAVIOUR
Table of Contents
1. Purpose (the goal of your survey)...................................................................................... 3
2. Development of a survey instrument (the objectives of your survey questions)..............................4
3. Administration processes (how was this survey distributed and why)..........................................4
4. Data Analysis and Findings............................................................................................. 5
Demographic based question........................................................................................... 5
Theme based questions................................................................................................... 6
 Theme 1: Perception............................................................................................ 6
 Theme 2: Attitudes.............................................................................................. 6
 Theme 3: Motivation............................................................................................ 7
 Theme 4: Group and individual differences................................................................7
 Theme 5: Culture................................................................................................ 7
 Theme 6: Family................................................................................................. 8
 Theme 7: Lifestyle............................................................................................... 8
References................................................................................................................... 10
Appendix..................................................................................................................... 12

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CONSUMER BEHAVIOUR
1. Purpose (the goal of your survey)
Purpose of the survey
In a business scenario, understanding consumer behavior is significant for any firm before
launching the product. When a company is failed in terms of assessing how a customer would
respond towards specific products, then it would face losses. Consumer behavior is difficult
because each customer has a distinct attitude and mind with respect to purchasing, consumptions
as well as, product disposal (Vinodini and Aancy, 2018).
The key purpose of the marketing of a product is to meet the wants and demands of consumers.
Research on consumer behavior would help to attain this purpose. As a customer is an essential
element for marketers hence, they can offer them quality in products and services. The more
assessment supports in an accurate estimation regarding consumer behavior for Acer Laptop.
This research study is related to consumer buying behavior and it would help marketers of Acer
laptop in the given manner (Dutta and Das, 2017):
 To comprehend the needs and wants of consumers towards the laptop
 To increase potential consumers and retain existing ones with the application of online
stores
 To comprehend factors affecting buying Behavior of consumers.
 To comprehend the decision of consumers in order to dispose a product and services
 To gain knowledge about a salesperson in order to persuade consumer to purchase Acer
laptop
 To aid the marketers in selling products and services and developing more focused
marketing approaches.

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CONSUMER BEHAVIOUR
2. Development of a survey instrument (the objectives of your survey questions)
The key objective of the survey is related to obtaining trustworthy responses from participants.
In this, the researcher has practiced the survey monkey software tool which is used to get the real
data and making an effective conclusion towards the particular issue. The monkey software is
usually practiced by an individual for getting the direct reactions of the people about the study.
This questionnaire is based on different kinds of aspects that are made to get the depth reactions
towards the particular concern.
In this study, Likert scale is used by the investigator because this method assists to get the real
information to the participants towards the research issue. For collecting the real information, the
researcher has made comprehensive research questions that are easily answerable by each
participant.
This researcher has also evaluated diverse kinds of sources but selects online tools because this
tool could give an opportunity to the participants were online participating in the study and give
their real responses. In addition, it is also examined that the survey questions assist away to the
researcher in completing their study purpose and getting positive responses.
In this survey questionnaire, the researcher has focused on five aspects that are associated with
perception, motivation, family, culture, individual and group and individual experience, and
lifestyle (Ackermann, et al. 2018). These aspects support to get the diverse responses of the
participants towards the research matter.
3. Administration processes (how was this survey distributed and why)
For contributing the survey, 15 people have been selected by the investigator. For this monkey,
survey software is issued as the data collection sources. This source has aids to get the data
towards the matter and enables us to meet the research purpose (Prasetyo and Purwantini, 2017).